Originally Posted by anantksundaram
Yeah, sure. Truly (honestly, I swear), no offense, but that just about says it all for me.
I think you don't quite understand because you have been in the industry for ten years, and you can't really see that your business model is being turned upside down. As far as the average user is concerned, your industry has been an arrogant disaster for many users, and Apple is upsetting that cart. I don't know whom in the industry you work for, but I am willing to bet it is not O2 or one of the other Apple partners such as Carphone Warehouse. (Btw, you must believe people like that in your industry are a bunch of idiots if your arguments are correct.)
Look, I am no prognosticator, but just an average user of (admittedly) some high-end technology. Having used it since Day 1 (and I am only speaking for myself), I have no doubt that this product will have much of your industry and its crappy business models on the run.
I think it will be a success in the UK in its current form. I say that as a user, not as an "industry insider."
Let me make something clear, i no longer work in the mobile phone industry, i work in the Enterprise Communications industry now.
I would like to understand where this idea that Apple are upsetting the cart from? are you able to explain what Apple is actually doing to change the whole face of the mobile industry in Europe? And i really would like to understand the basis for your idea that the UK mobile industry has been am arrogant disaster? I cannot think of a single thing that would lead anyone to that conclusion.
Okay so the pricing models are sometimes unfair and expensive but that is the Governments fault, you see in 2000 when the 3G licences were auctioned off, the prices that the Government allowed the licences to sell for were astronomical, o2 paid $8 Billion dollars for theirs!! This money had to be got back somehow and the consumers are still paying for it.
So the difference is, under the traditional route you pick your phone, you sign up for a 12 or 18 month contract with the carrier of your choice ( 5 true national networks to choose from and countless virtuals - not bad for a little country ) and you walk away from the shop with a brand new high end handset and do not spend a bean. The cost of your handset is subsidised and you are stuck in a contract paying around 20-30 quid a month. But unlike the US, by law the networks must unlock your phone if asked and you can change networks if you want as long as the phone and contract is paid off.
But Apple have turned all that around have they? So what is different, of course, no subsidies, so you pay full price for your phone. But then that means you can have free choice over network? No of course not, you still have to sign up for a 18 month agreement with o2 !
So how is that so much better than before?
o2 are not the best network in the UK, they are not the biggest, they do not have the best coverage, why have Apple gone with them and not Orange or Vodafone?