Wow this actually looks promising.
What I wonder is what universal gets out of this? I mean they felt they were getting screwed by itunes, so they turn around and sign with amazon and sell tracks for cheaper with no protection? Wtf, why?
Amazon must make no money off this deal. Because I can't see Jobs saying no to those things if that's really what Universal wanted. They must have said "no DRM and cheaper? Sure, but lower price by removing your cut from price, not mine."
Those are the interesting questions, aren't they?
It makes me feel as though Universal is simply trying to take business away from Apple, and is willing to either just break even, or even to lose money for the time they think it might take.
Or, this might be an actual test for them. How would they know, if they sold these on iTunes? Since iTunes is so much bigger than anyone else, they might not learn much from it. But, by going with a new, therefore small service, they can see if it works. If they do good business, then they know the model works.
I'm beginning to think that with the download business more mature, more variable pricing might be a good thingas long as it really is variable, and not just front loaded to raise the average price much.