When are they going to realize this. Apple didn't "revolutionize the music industry." They just got people to pay for music. Before Apple and iTunes, there was Limewire and Kazaa and Bearshare and Napster(pre-legalized days). Free music for all. Then Apple came along with iTunes and all of a sudden people started paying for their music and movies. These companies keep seeing "oh, we are the reason people buy iPods. See how much they spend on OUR music! We can leave anytime we want to so better give in to our demands" when really its the other way around. Before iTunes, people were downloading these songs for free. iTunes actually helped these industries more than they helped Apple. Once they leave, people will just go back to illegaly downloading. It's so easy to open iTunes(which automatically opens when you plug in your iPod) and oh, I want a song. Click buy. Your done. Now how many people will goto amazon and such just to get that song they can get easily on Limewire?
This is such a tired argument. How many Limewire/Kazaa/whatever P2P network users do you think actually switched from free downloads to paying iTunes customers? 10% maybe...being really generous perhaps 20%. Again, downloads only constitute 10% of music sales. What percentage of that 10% do you think the converted pirates represent? Maybe 1%. Why do you think someone would stop using a P2P network and suddenly go legit?
Digital movie sales are even less of a factor than music. Back in May, Disney announced they had sold over 2 million movies on iTunes. This past week, I believe it was reported that the Transformers DVD alone sold over 5 million copies. That's just one movie in one week. How low is digital movie purchasing compared to physical, maybe a generous 1% of total movie sales if that. Seems to me the studios were already making lots of money selling movies before iTunes came back and "saved" them. I'm sure the studios because all the studios have to do is create a file and just keep selling copies of that one file ad infinitum with no manufacturing costs, shipping expenses, return issues, etc.
How is using Amazon any harder than using iTunes?. You're at your computer, browsing the web and look over and see your iPod sitting there and remember that song you wanted to buy. You click your bookmark to Amazon. Find the song you you want. Click, buy, done. Not exactly that different than your iTunes scenario.
Regardless, if iTunes went away, why do people think piracy would just go through the roof? Most likely digital piracy involves many of the same people who would have previously borrowed the CD from a friend or coworker and made a copy for themselves. Different mechanism with the same end result. Now people just look for an anonymous stranger on the internet to get it from. In the end though, music sales aren't going to plummet if digital downloads ceased to exist.