So what's to blame for the glacial pace of adoption thus far? According to market research firm GfK Group, it may have a lot to do with the handset's cost of 269 pounds ($554), which it claims is rather steep in the face of UK consumers who are not used to paying in excess of 200 pounds for a phone.
That's the real answer. For the UK market to adopt the iPhone in larger numbers, it needs to cost less, as UK customers as used to having something for nothing when taking out a contract mobile that they just won't pay the asking price of £269.00! If it had been £199.00 or less, then I am sure the forums would have been full of praise for the iPhone, showing it as better value than an iPod Touch, as you got a phone thrown into the bargain, but the truth is most people will buy the same old boring Sony Ericsson's, Nokia's or Samsung's, get a free phone and just pay the cost of the monthly contract and see it as a great saving.
I bought my iPhone a week after it came out in the UK and I wouldn't exchange it for ANYTHING. The number of handsets I've gone through in the last year is frightening, but since I got the iPhone, I just don't care about anything else on the market. It has some amazing features and works like a dream, I love the fact that I can sync it with everything on my Mac (which is a first, as most mobile phone manufactures only include PC software), but most forum posts only seem to want to give it a hard time for the things it can't do (who really cares about the lack of MMS when the e-mail side of the iPhone is so great? With Mail on the iPhone, there's no tiny video clip limit, small sound clip limit or picture re-sizing limit that MMS normally forces upon you and yet people complain that there's no MMS? Why would you want it when most modern phones have an e-mail client, I don't see what all the fuss is about).
I hope more UK customers adopt the iPhone, as I would hate to see Apple decide that the UK will miss out on future generations of the product and I (for one) would hate to go back to using a regular (read "seen it all before") handset.