And if the iphone is so high and mighty then why is it being outsold in the UK by the LG Viewty?
Dec. 14, 2007
LG Viewty Notches Phenomenal Performance in First 5 Weeks
Seoul, Korea, December 17, 2007 LG Electronics has announced that its LG Viewty featuring five-megapixel camera phone (model: LG-KU990) has recorded impressive sales performance of over 310,000 units since its introduction to the European market.
With its innovative functions and distinctive design, LG Viewty, the professional-level camera phone earned extensive media and consumer attention even before its launch. The high-tech phone has achieved even wider acclaim since entering markets across Europe including UK, France and Germany notching around 6,300 units daily. This number exceeded the initial records of LGs successful earlier models, LG Chocolate and LG Shine comparing with the same period.
The secret behind the successful sales performance can be credited to the astounding blend of technology and features that LG has packed into this handset. An advanced, full-LCD touch screen complements a rich array of camera features allowing consumers to enjoy high quality image, editing and image-sharing. All of the rich features of LG Viewty surpassing those of any handset currently on the market have been designed to bring maximum benefit to consumers who place a priority on their viewing experience.
Stylish design also factors into the Viewtys popularity, as LG has always placed a premium on design as proven through LG Chocolate and LG Shine. LG Viewty has now achieved a harmony of high technology and sensational style by winning the 2008 iF product design award.
We are thrilled about the immense interest from consumers. In some countries, our product supply is even running low. This impressive result is attributable to the perfect balance between technology and design developed based on consumer insight, said Dr. Skott Ahn, President & CEO of LG Electronics Mobile Communications Company. LG Viewtys success is a significant achievement for LG as it is the first product in a high-technology line of handset at LG Electronics. With the confidence gained from our brisk sales activity, we will continue to improve areas of both features and premium design.
Sales of LG Viewty are expected to continuously grow throughout the world since it has currently launched into the Asian and Middle East markets and been spotlighted as the best Christmas gift item for packing a sleek handset together with a high-quality digital camera.
For more information,
Please visit LG Viewty Microsite: http://viewty.lgmobile.comhttp://www.lge.com/about/press_relea...E%7CMENU.jhtml
LG has announced that they have sold 310,000 LG Viewty handsets since launch 5 weeks ago. I believe that this means the LG Viewty is outselling the iPhone in Europe, even though the Viewty hasnt been supported with the massive PR and advertising budget of the iPhone. Apple, on the other hand have been very quiet with regards to their sales figures in Europe, I wonder why?
Not that Apple are ordinarily so reticent. On the 30th Oct 2007, a few days after the launch of the new Mac operating system, the Apple PR machine released a statement proudly stating that Apple Sells Two Million Copies of Mac OS X Leopard in First Weekend. Since the European launch of the iPhone, however, on the 9th Nov, we havent heard a thing from the usually very vocal Apple.
What we do know is that the iPhone launch in the UK was a flop, considering all the hype and advertising £s which were spent. Since its launch on 9th November, official reports from O2 have said that tens of thousands of iPhone have been sold in the UK, one of largest European markets, quashing the silly numbers which were banded around like 100,000 sold in the first weekend, yeh right!
It has also emerged that Apple have blocked the iPhone sales figures from been reported by Gfk, the UK research agency. Gfk collect EPOS (Electronic point of sale) data from all the major UK mobile phone retailers, then produces reports which are commercially available. As far as Im aware this is first time that a mobile phone handsets sales have been blocked, again, I wonder why?
Overall, there are no official figures available, but if the iPhone has only sold tens of thousands in the UK, it seems unlikely they have sold over 310,000 across Europe.
Why is the Viewty outselling the iPhone? Well
1. The Viewty is a better phone The Viewty has a 5 mega-pixel camera vs. the iPhones 2mp, The Viewty is 3g enabled (HSDPA) which is way faster than the iPhone (2.5g), The Viewty has a Xenon flash so it can take pictures at night. I could go on but it will take up too much space, you will be better off reading this: 51 Reason not to buy the iPhone.
2. The Viewty is available on all the major phone networks - 02, Orange, Vodafone, T-mobile, Virgin Mobile, and 3, unlike the iPhone that is just available on O2.
3. The Viewty is available on a 12 month contract unlike the iPhone, which has a minimum contract length of 18 months.
4. The Viewty is a lot cheaper The Viewty is FREE on an 12 month O2 contract (200 mins and 200 texts per month), for £30 per month, plus £55 cashback, so the total price over the contract length is £305, whereas the cheapest iPhone contract will cost you £899, (£269 for the handset, plus 18 months x £35 for O2 200 price plan, 200 mins and 200 texts. Even if you compare the 18 month contracts the iPhone is 122% more expensive than the Viewty. (Viewty FREE on 18 02 month contract (200 mins + 200 text), £25 p/m minus £45 cashback = £405 total over contract length)
LG Viewty to be launched in the USA?
So Apple better look out because if LG launch the Viewty in the US they will have a very serious competitor. Will the Viewty outsell the iPhone in Apples own country? Probably, I would have thought there are a lot of Americans whod want a better phone than the iPhone, for a cheaper price, and one which is available on networks other than just AT&T.iPhone wont reach its potentialThe iPhone interface and usability are amazing but Apples greed has resulted in the iPhone sales falling way short of its potential. The iPhone could have been market leader but when it costs so much, is only available on one network, and is only available in certain shops and websites, it is never going to reach its true potential.