Originally Posted by tykauffman
It appears my ARGUABLY BRILLIANT POST may have been overlooked so I'll reply to it and expand on it:
"Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008."
Therefore, the portable line will all have LED backlit screens. LED screens are mercury free and consume less power.
Keep in mind that energy your portable laptop consumes does affect the environment. Although seemingly nominal, it does add up .. and, more excitingly, the green image Steve is banking on does justify LED and NAND technology switches.
For a higher cost, NAND memory will provide the following benefits: Faster, lighter, smaller, quieter, cooler and, most notably, less energy. Keep in mind that Apple is a market mover business within the consumer and professional PC industry. A flash memory manufacture will likely be willing to discount the cost of a large bulk order of NAND memory by Apple in an effort to effectively kill the traditional hard drive, creating a boom in the flash memory market for them to cash in on.
As to the "Something is in the air" thing .. well .. put yourself in Steve's shoes and break the phrase down. It's a common phrase, alludes to something magical happening. Steve's a poet and often uses hints, tricks and double meaning in his key phrases and marketing phrases. And thus, we seek the deeper meaning; 2008 is the year of green.