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Apple premieres iTunes Movie Rentals - Page 2

post #41 of 71
Quote:
Originally Posted by IHateScreenNames View Post

John Gruber at DF read to TOS in the new iTunes and came up with this:



So there you have it, HD movies only available on TV. He found other interesting stuff, too. I suggest you read the whole article...

Here's the link to his article

Quote:
Originally Posted by wolfneuralnet View Post

Man, that would be a real bummer - there is no difference between downloading it to the AppleTV and to the computer, why would they restrict the HD to the AppleTV??? I would have to see some evidence of this before I believed it... (not that they wouldn't do something like this...)

I thought he said the whole point was that you could finish watching it on another device (like another computer???)

Because of DRM/HDMI. Your computer doesn't have an HDMI connector; an AppleTV does.
post #42 of 71
Quote:
Originally Posted by bambuhiphop View Post

I agree with you to a point. I am sure they are as low as they can go but the fact remains that this pricing is not very competitive in the current market. They can price where ever they want. Its their product. As with all things some people will use these and for others it does not work and won't use it but I think if Apple did it a little different they could get more business.

We'll see if it's low enough when numbers start coming in.

The convince is worth it for me. We buy DVD's, but often don't watch them more than once.

I'd rather spend three to five bucks to watch it once.

I think you'll be surprised at how well this will do.
post #43 of 71
Quote:
Originally Posted by jordan.murry View Post

I second the motion. I want to buy HD. I'm not big into renting, and I don't care for near DVD quality...

There is no logical reason to not let me buy the HD. The only reason it wouldn't show up is if the Studios and Apple want play the control/power game (as could be expected). It will be interesting to see if Apple is being reasonable here.

yes this one is weird. Where is the difference in whether the studios make their profits off a Blu-Ray , HD DVD or a download? They could probably make more profit here without physical medium. AppleTV has 160 gigs - plenty of room for HD purchases. I've had mine since June and have only barely used up 50 gigs. This sounds like Apple here. And if you rent - why not credit on the same title to purchase if I may add another point? You get a credit when completing an album- no? Oh well- still an empty box with things to keep buying for it!
post #44 of 71
Quote:
Originally Posted by teckstud View Post

yes this one is weird. Where is the difference in whether the studios make their profits off a Blu-Ray , HD DVD or a download? They could probably make more profit here without physical medium. AppleTV has 160 gigs - plenty of room for HD purchases. I've had mine since June and have only barely used up 50 gigs. This sounds like Apple here. And if you rent - why not credit on the same title to purchase if I may add another point? You get a credit when completing an album- no? Oh well- still an empty box with things to keep buying for it!

It's probably not Apple.

Remember that Universal pulled all of its video from iTunes, and most studios haven't even entered into an agreement to sell theirs.

This is likely a compromise. the best Apple could manage if they wanted all the studios on board.

Hopefully, the rest will come later.

I did find the reference to BD to be very interesting, and perhaps a bit calculated.
post #45 of 71
One thing to keep in mind for HD rentals is this: I don't have or intend to get a Blu-ray or HD DVD player. How else am I going to watch movies in HD? Well, I can through Comcast VOD. The viewing restrictions are similar in that I get 24 hours to watch the movie from the time it starts. However, ALL the movies are $5.99 to rent whether they are new or old (OK some are free, but I never see free movies that I'm interested in). And the selection is limited to 20 or so per month. Advantage: iTunes.

Now, keep in mind that in order to watch any HD content (aside from through cable, et al) you must have a "player", be it Blu-ray, HD DVD, TV etc. For NetFlix to work for me here, I still need to spend at least $300. For me, the TV offers more versatility than the other types of players. Movies, Music, YouTube and Podcasts are something I access almost every day. Now I can rent HD movies, too. Advantage: TV.

I think this is just the beginning and things will get better from here...
John
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John
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post #46 of 71
Has anyone actually been able to find a movie for rental on iTunes? There is a top rentals list in iTunes/Movies, but when I click on one of those movies, there is no rental button. Yes I have updated iTunes...
post #47 of 71
Rentals still not working for me either.

In our desire to impose form on the world we have lost the capacity to see the form that is there;
and in that lies not liberation but alienation, the cutting off from things as they really are. --...

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In our desire to impose form on the world we have lost the capacity to see the form that is there;
and in that lies not liberation but alienation, the cutting off from things as they really are. --...

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post #48 of 71
Where is it? I want to rent the simpsons movie but I can't i think steve might lose his 3.99 from me.
post #49 of 71
Aren't these rentals supposed to be available today? If so, I can't find them via iTunes Store.


edit: HAHA I guess I'm not the only one baffled.
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post #50 of 71
Maybe a start-up glitch.
post #51 of 71
Quote:
Originally Posted by melgross View Post

We'll see if it's low enough when numbers start coming in.

The convince is worth it for me. We buy DVD's, but often don't watch them more than once.

I'd rather spend three to five bucks to watch it once.

I think you'll be surprised at how well this will do.

I to have stopped purchasing DVD's as a whole. But it vastly more cost effective to rent from Blockbuster or Netflix for myself. The price difference is so much that convince goes right out the window. I have no doubt that this will do well and in a way I hope it does because they will continue to innovate to make it appeal to a broader crowd. I just would have liked to see a subscription right from the start.
post #52 of 71
Quote:
Originally Posted by melgross View Post

We'll see if it's low enough when numbers start coming in.

The convince is worth it for me. We buy DVD's, but often don't watch them more than once.

I'd rather spend three to five bucks to watch it once.

I think you'll be surprised at how well this will do.

I think that HD rentals will be a very big success for that price. And the AppleTV will no longer be the lemon is was referred to last year.


I'm curious how Apple got all those studios to agree. With Amazon adding DRM-free music that iTunes isn't getting, Netflix offering streaming content, and Jobs stating that the iTS movie sales and AppleTV sales weren't as good as they expected, I wonder if Jobs had to eat some humble pie to get these contracts signed.
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post #53 of 71
You can't use this service with a 5th gen video ipod it appears. If that's correct, it seems like kind of a stupid move on Apple's part. How many potential customers are they excluding from the rental process right off the bat. I'd like to play, but I'm not buying a new ipod just for the pleasure of doing so. Oh well.
post #54 of 71
Quote:
Originally Posted by solipsism View Post

I think that HD rentals will be a very big success for that price. And the AppleTV will no longer be the lemon is was referred to last year.


I'm curious how Apple got all those studios to agree. With Amazon adding DRM-free music that iTunes isn't getting, Netflix offering streaming content, and Jobs stating that the iTS movie sales and AppleTV sales weren't as good as they expected, I wonder if Jobs had to eat some humble pie to get these contracts signed.

It was the selling of movies and Tv shows that Apple has had the difficulty with.

remtals are a whole new ballgame. The pricing is in line with what the studios are asking for, I suppose.

And I also can't seem to find a way to rent, or even to see all 1,000+ movies on iTunes.

It is interesting though that when I went to "help", it said that to see the movies I would rent in the highest quality, I should rent it from the ATv. It didn't actually mention HD at all, or say that was what I'd be renting, though obviously it would be.
post #55 of 71
looks like from what I've been seeing on the net...is that the 1,000 movies will become available _through_ February...Not immediately as promised/implied today.
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post #56 of 71
Quote:
Originally Posted by user23 View Post

looks like from what I've been seeing on the net...is that the 1,000 movies will become available _through_ February...Not immediately as promised/implied today.

Jobs said during the Keynote, and I quote, "...1000 films by the end of February.." and "...rolling it out in the US starting today..."
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post #57 of 71
Well I for one am thrilled about this. I don't watch many movies, and when I do it's usually a bit of an impulse watch. Regular Netflix takes too long, streaming Netflix isn't Mac-friendly, and driving to a Blockbuster...hell no. I've been waiting for easy online rentals for some time, and the prices of these iTunes rentals are fine. Roughly even with going to Blockbuster, and much more convenient. Average people like me are psyched about this.
post #58 of 71
Quote:
Originally Posted by solipsism View Post

I think that HD rentals will be a very big success for that price. And the AppleTV will no longer be the lemon is was referred to last year.

All services will strengthen it's market position (I think it still leads in the dedicated media extender market). I would say not needing a computer is a big draw but configuring broadband without one? How does that work?

Quote:
Originally Posted by solipsism View Post

I'm curious how Apple got all those studios to agree. With Amazon adding DRM-free music that iTunes isn't getting, Netflix offering streaming content, and Jobs stating that the iTS movie sales and AppleTV sales weren't as good as they expected, I wonder if Jobs had to eat some humble pie to get these contracts signed.

I think it's because online digital video isn't really selling and Apple are in the best position to kick-start the market with initiatives such as an all-video ipod lineup (except shuffle) and a revamped AppleTV. Apple are too powerful in music and needed reigning in a bit hence the delay in non-DRM music. I'm not convinced AmazonMP3 is actually doing all that well either - most technophile anti-DRMers steal the stuff anyway.

McD
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post #59 of 71
Quote:
Originally Posted by wolfneuralnet View Post

Man, that would be a real bummer - there is no difference between downloading it to the AppleTV and to the computer, why would they restrict the HD to the AppleTV??? I would have to see some evidence of this before I believed it... (not that they wouldn't do something like this...)

I thought he said the whole point was that you could finish watching it on another device (like another computer???)

Why would you buy an AppleTV if you were happy to watch it on your desktop? If you have a notebook, plug it into your TV (though I'm not sure you can download to iTunes rentals on your Mac/PC directly), HD won't work on your iPod. Any other devices?

I think rentals need to be restricted as surely you could just keep an original copy elsewhere on your drive and keep adding it to the library each time you wanted to watch it. And I'm sure there were some heavy restrictions on multiple device usage.


McD
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post #60 of 71
Quote:
Originally Posted by bikertwin View Post

Because of DRM/HDMI. Your computer doesn't have an HDMI connector; an AppleTV does.

???? Your computer doesn't have any cables but you can still watch movies via iTune or front row. iTunes would simply need an yet another upgrade. Please explain.
post #61 of 71
Quote:
Originally Posted by McDave View Post

Why would you buy an AppleTV if you were happy to watch it on your desktop? If you have a notebook, plug it into your TV (though I'm not sure you can download to iTunes rentals on your Mac/PC directly), HD won't work on your iPod. Any other devices?

I think rentals need to be restricted as surely you could just keep an original copy elsewhere on your drive and keep adding it to the library each time you wanted to watch it. And I'm sure there were some heavy restrictions on multiple device usage.


McD

A simple firmware upgrade would solve this. i thought everything is to be played everywhere like the commercials go?
post #62 of 71
Quote:
Originally Posted by solipsism View Post

Jobs said during the Keynote, and I quote, "...1000 films by the end of February.." and "...rolling it out in the US starting today..."

thanks for clarifying that...Haven't seen the keynote.
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post #63 of 71
Quote:
Originally Posted by McDave View Post

I think rentals need to be restricted as surely you could just keep an original copy elsewhere on your drive and keep adding it to the library each time you wanted to watch it. And I'm sure there were some heavy restrictions on multiple device usage.

I think may have to do with the size and resolution of the HD movie rentals. If they are in your iTunes account then they can be copied to your iDevices. These devices can have as little as 4GB capacity and would require your iDevice's processor to work exceptionally hard to display these. presumably, 720p videos on an iDevice. I dont even think they could handle such a large file, but if they could it would surely drain your battery quite a bit faster.

Apple could allow you to watch HD video on your Mac or PC but then prevent them from copying to your iDevices but that might upset more than a few people. It makes sense to limit keep HD videos to your AppleTV which is most likely hooked up to an HDTV.
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post #64 of 71
Quote:
Originally Posted by mkral View Post

You can't use this service with a 5th gen video ipod it appears. If that's correct, it seems like kind of a stupid move on Apple's part. How many potential customers are they excluding from the rental process right off the bat. I'd like to play, but I'm not buying a new ipod just for the pleasure of doing so. Oh well.

The current generation of iPods output video through the dock connector, and Apple's new AV cables have authentication chips in them. This was most likely a demand of the movie studios.
post #65 of 71
Quote:
Originally Posted by ThinkingDifferent View Post

My issue is with the 24 hour time limit. It usually takes me 2 or 3 days to watch a movie because I usually fall asleep and restart the movie the next day from the point I last remember.

I'm right there with you. I'm a student and use movies as study breaks - 2+ hour study breaks are too long. I often watch something in 30-40 minute increments.

I will certainly use this rental service occasionally, but week-long rentals would suit me much, much better. (What's it to them, really? Do they need their bytes back?)
post #66 of 71
When this eventually comes to canada I'm definitely gonna be interested in using this service to rent movies I don't care about watching the special features for (obscure movies, flops, random things out of boredom or maybe I'm home sick), but I still have mad love for optical media and all the big name movies I gotta rent for real.

Like someone else pointed out what about subtitles, I'm not hard of hearing or anything but unless I'm watching something all alone or with head phones I almost always use them, the people I watch movies with never shut up (neither do I sometimes) or the phone is always ringing or what have you.
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post #67 of 71
I'm not really impressed by this news... Heck, the latest update to iTunes has apparently broken my iPod.

It's said "Do not disconnect" all night long... and I can't bootup my iMac when the iPod is connected.

You'd think Apple would have their techs working overtime to fix this problem.
post #68 of 71
Quote:
Originally Posted by Soul_Survivor View Post

I'm not really impressed by this news... Heck, the latest update to iTunes has apparently broken my iPod.

It's said "Do not disconnect" all night long... and I can't bootup my iMac when the iPod is connected.

You'd think Apple would have their techs working overtime to fix this problem.

Strange. I updated three machines at home tonight and have had no problems with them, or the two iPods here.
post #69 of 71
Quote:
Originally Posted by teckstud View Post

???? Your computer doesn't have any cables but you can still watch movies via iTune or front row. iTunes would simply need an yet another upgrade. Please explain.

Just like with Blu-Ray or HD-DVD, the highest resolution HD is only playable through certified players through HDMI cables. This prevents you from copying the video without DRM.

Your computer is certainly physically capable of playing HD movies, but the movie industry doesn't it want them playing on anything other than locked down hardware through HDMI cables. Thus you can watch downloadable HD movies on AppleTV, but not through iTunes on your computer.
post #70 of 71
Quote:
Originally Posted by Catman4d2 View Post

Too Expensive for a Download! This Pricing structure wont work for the general public... it should be,"I mean... RENTAL? Cmon!" 99 cents for Standard Quality,$1.99 for hd!

Movie studios are asking a given amount for every rental. With apple asking 2.99/3.99, do you really think the studios are getting less than .99/1.99 of that?

And if that truly is expensive for a download, who is offering downloads cheaper?

Quote:
Originally Posted by johnmcboston View Post

Agreed. Look at the lines at the 'red box' in the grocery store for 99 cents a night. There's only so much to pay for convenience.

Just convenience? How about selection? How many movies does redbox have to choose from? iTunes is supposed to be up to 1000 rental options within a month, do I have that many options from redbox? And are they all always guaranteed to be in stock?

Quote:
Originally Posted by bambuhiphop View Post

I agree with you to a point. I am sure they are as low as they can go but the fact remains that this pricing is not very competitive in the current market. They can price where ever they want. Its their product. As with all things some people will use these and for others it does not work and won't use it but I think if Apple did it a little different they could get more business.

"They can price where ever they want?" The studios are demanding a certain price per download (wholesale). Obviously, apple can't price any lower than that, right? If it's not competitive, what other download options are cheaper? Amazon charges exactly the same. Most pay per view is even more expensive (with less selection). ANY company getting into the download business can only go so low since they have to give the studio their cut.

Quote:
Originally Posted by Galley View Post

The current generation of iPods output video through the dock connector, and Apple's new AV cables have authentication chips in them. This was most likely a demand of the movie studios.

Those chips are only for iPod compatibility verification, I haven't seen anything saying that they are DRM chips. Moot point anyway since I don't think any of the iPods can play back HD files.
post #71 of 71
Quote:
Originally Posted by McDave View Post

All services will strengthen it's market position (I think it still leads in the dedicated media extender market). I would say not needing a computer is a big draw but configuring broadband without one? How does that work?

Here's a question...(not directed at you, I just happened to glom onto your point about configuring broadband)

Why on earth would you *have* broadband if you didn't have a computer?

So now that argument gets even more ridiculous.

"you don't even need a computer to utilize aTV!'
"Oh? How do I get movies then?"
"Well, you buy it, bring it home and plug it into your broadband connection"
"My what?"
"Your broadband connection..."
"So I now have to sign up for broadband access just so I can get this thing I paid money for to work so I can pay more money to actually see anything on it?"



Come on. That's completely indefensible.

Someone's gotta suggest that they glom onto an open connection where they live

So:
aTV - $229
Broadband - $30 - $40 per month (just a guess, YMMV, mine's $31)
Content - $1.99 - $3.99 a pop
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