it is totally elegant & simple.
I don't know about most people who work in offices/at home/in the field...but for me an important consideration to keep my "flow" going is having simplicity around me. I like my office clean, I prefer my workspace neat & tidy...I don't want a lot of junk & clutter around me..something about the space around me being a reflection of my mind's state.
The MBA is so utterly clean & elegant that it's almost...relaxing..to look at. When I look at the competition, like that Panasonic CF-W7 (even the name is untidy!), I just can't get over how ugly it is. It's so ugly, and inelegant & non-linear & clunky that it would give me minor panic-attacks to work on it. I like Apple's consistently elegant form factor in their products because it contributes to an over-all, "I just know this product is going to work & continue to work in an I-don't-have-to-think-about-it" way. Windows machines never look pretty, always look like clunky robot-hybrid Ed Wood Jr. B-film nightmares and guess what? As most of us know, they often perform about as well in day-to-day ease of use.
When I look at the market Apple is competing in, I think they've once-again nailed it. What is there on the market to compare it to? Nothing, because it's a Mac running OS X. If you want a windows machine with your 20 i/o ports, DVD-burner, 10x the features & dog-ugly case...then go get one already! But, joke's on you, you will still be running Windows
Some of the detractors of this machine (those who want to compare it to Panasonic this, or Sony that) aren't understanding who this machine is potentially marketed at. Perhaps I am not understanding Apple's Market, but I see this machine geared towards that already-Apple savvy traveling exec. who wants to keep his/her work-flow Apple from beginning to end. For that person, this machine makes much sense. If you need more power, there is certainly the MBP. Not everyone who travels works with video/graphics/games/high CPU intensive apps. A lot of people just want spreadsheet, e-mail, word processing, etc. Also, for the average (non-business) person, the light weight of this machine makes a lot of sense. A student, for example, often doesn't need more than WP, Spreadsheet, E-mail, music...every pound you can remove from the back-pack makes a lot of sense..that book bag is pretty heavy by the end of a long day at school.
btw: what's up with the tension here in this thread & elsewhere on AI today?