Originally Posted by oilburner
The Panasonics use Magnesium cases - lighter and stronger than aluminum. Dont forget - they maintain an ultralight laptop (sub 3lbs for 12" screen, and 3.3 lbs for 14" screen) while shock-armoring them. All Steve wants is to make them purdy.
Maybe you could define who YOU think the target customer is for this, since you can not handle anyone questioning it. I have exclusively bought ultralights for the past 10 years for myself and my team. I know in the real world how ultralights are used and what features make "bare minimum" for the average traveling businessperson.
Since this product is clearly not targeted at the design-crowd (RAM, HDD, video limitations) I am assuming that it is targeted at those who use ultralights, which demographically tend to be people who cherish light weight and form factor over features - businesspeople who travel a lot and use the laptop for their work. But Apple (IMHO) dropped the ball with two critical features (from conversations/usage from many people that I have talked to/worked with over many years) - larger HDD, and replaceable battery.
You can retort with "then go buy another computer" and I might end up having to do that. My point here was to vent my frustration that I have wanted to switch for the past year and was waiting for this machine to answer my needs. So yes, I might end up having to stay with another Windows machine against my wishes.
Since most of us here question your statements, you can direct it to everyone.
Those mag frames aren't cases. The cases are rubberized plastic. The frame is a thin metal casting that averages less than a mm thick in most places, and is what the internal components are screwed to. It doesn't cover anything, just holds them together. I discussed this earlier.
I don't know how you define ultralights, because by todays standards, they didn't exist ten years ago.
The market for any new product is always hard to completely define. we can look at the iPhone for that. It was though it would not get into business, but the reports are that it is pushing its way in very well.
I suspect that people who would spend $1200 to $1500 will move their price to cover this. Business people will buy them, despite the lack of a separate battery (which someone will quickly come up with a solution for). Journalists will love them. Students going to college will buy them (yes, I know, poor students won't, but they couldn't afford a MacBook either). Peope who just must have a really obviously tinner mchine will buy one.
And, of course, a lot of Apple customers who don't necessarily fit any of those categories will also buy one.
This machine can actually do more work than you might suspect. I certainly don't expect heavy duty users of PS or video to use this, but it can do graphics nicely and publishing as well. With ultralight screens being smaller and having less resolution, by todays standards, no ultralight is ideal here, but when on a trip, this could work pretty well.