Originally Posted by addabox
Sure, but the problem with the sub-DVD res, heavily compressed material Apple has been selling is that it looks particularly dreadful on exactly the kind of biggish, fixed resolution displays that consumers of their movie offerings are most likely to be viewing them on-- whereas the same stuff probably looks OK on smaller CRTs.
When the compression artifacts on SD material are already vexing, the scaling on the average LCD really makes it eye watering.
Which is why I why I wonder if the current state of the SD movies for sale, or rent, or both, have seen any improvement. Somehow it seems like, if Apple TV is going to come out of the shadows and put its best foot forward, Apple has to provide better quality SD stuff-- if for no other reason that the contrast is going to be particularly glaring next to HD material from the same store.
The stuff I saw when the Atv was introduced looked like a trial run-- just good enough to convey the concept. I don't think Apple can get away with that, now, if they're serious about making their movie business a winner (unless they figure SD video is going the same way as optical discs and ports, so they see no reason to put much effort into their SD encoding).
To a certain extent, what you're saying is true. But, I don't agree that it's a bad as you think.
The cross section of society doesn't know, and despite what they may say, doesn't really care. The few who do will wait until what they want is available on HD.
Look, 128 kb?s is really terrible. I can even hear problems with cheap earbuds. But Apple has now sold over 4 billion of them, and very few complain about the quality of the music, evwn though they may get better headphones to listen through.
Eventually, all video will be hi def, but the publuic isn't educated enough to care now for a quality level which is better than what they get over SD Tv.
And, in case you're wondering why I say it's better, it's simple.
Almost all viewing these days is done over cable, and satellite. Bothe compress the hell out of the signal, more than Apple is doing here.
In addition, there are transmission difficulties, esp with satellite, that show blocking. That won't happen here either.
The movies show less noise as well.
Overall, they look fine, if a bit softer than you may want. But with almost everyone sitting too far from their screen to tell, it really won't affect most people.
I think it's an issue looking for an audience.
It doesn't matter what a few people think.