It's really negative that Apple is going more and more protective, it MUST trust itself and its products and the market to sort itself up to deserving success. Apple can still get some control over the software etc., where they are good, and let the market show them how amazingly well it appreciates Apple's products.
The time has come for products like Apple's to reach mass audience. And Steve has placed Apple at the right spot in the [almost] right moment.
This article is very illuminating and so was the one with the list of countries where the iPhone is unlocked. It is just amazing how a product can be so unbelievably successful and equally amazing how its creators can be so unwilling to let go and profit from it. Loosen up, Apple!
People, for the last time, the iPhone is not expensive, it is in fact cheap at these prices! Wake up and smell the coffee! The cheapest WM6 based model HTC is just about going to launch, a very basic GPRS-GPS model, will be going for more than 440 and I'm pretty sure it's going to be a huge hit, I tell you. Compare the iPhone to Nokia or HTC prices and open your eyes, my friends. The iPhone could very easily be sold for 650 and it would still be a hit in Europe, should it be operator-free and 3G. It's Euros, not USD. Only cheap bastards can complain of the iPhone being expensive and its price being success limiting. Maybe it's a matter of US market perception and maybe Steve was fearful and tried to secure the product through AT&T like suggested. If it wasn't for that 'security' and fear factor, the iPhone would now be an overwhelming success, at least quadruple of what it is right now, and really have taken over the world.
All this to get to the biggest problem - if it has one - with Apple in this opening up to the cellular market: it's that it's a US operation! It launched the product biased on US [mis]conceptions and perceptions and, if it weren't for the product's brilliance, it would be failing miserably because of that.
Just register this in your minds: the de facto world center for cellular phones and mobile products is Europe, not the US, the same way the Mobile World Conference was held in Barcelona, Europe and not in the US or anywhere else! Having changed from Apple Computer to Apple Inc., i.e. from computer centric to mobility/home/consumer centric [see the MBA?], should have in itself justified Steve to have bought Apple an operations building in London and center his working life on his jet plane, flying back and forth between US & EU. That would have been smart[er].
As an European who's ever been in love with the US and its technology, I have never ever quite figured out why American companies, save for a few exceptions, seem to generally be so lousy in marketing products 'overseas' when they can do so much better if they build and think their business globally and not as US-centric. The simple word 'overseas' says it all. It's a gross management error and, should Steve Jobs not see to it quickly, it may really mark Apple's future.
The world has gone de facto global, moreso when you have set your business, like Apple is doing, in order to make every established giant in the world your adversary. Think about it.
This is yet another reason why Apple should consider buying Sony [and, why not, HTC], per a Bloomberg analyst suggestion. It's within their reach, it's a wonderful synergy and it would be an instant channel opener
- Japan's huge market where people are used to spend big sums in handheld gear and
- all of Europe where it is really well implanted with factories, stores, etc. etc. etc.
HTC would simply be a case of buying out competition and genius, it's a small company and yet it's done a huge success. They are in fact the manufacturer's for Sony' Xperia1 who is a real potentially iPhone killer.
Thank you for your attention.
Great post dude. Absolutely on the mark.