or Connect
AppleInsider › Forums › Mobile › iPod + iTunes + AppleTV › UK iTunes Store price drop; BBC on iTunes; iPhone software 2.0
New Posts  All Forums:Forum Nav:

UK iTunes Store price drop; BBC on iTunes; iPhone software 2.0

post #1 of 55
Thread Starter 
Apple appears poised to make good on its promise and reduce the cost of songs sold through its iTunes Store in the UK. Meanwhile, BBC is rumored to have reached an agreement to sell TV shows from its Worldwide subsidiary on the Apple download service. And yet another rumor has Flash support for the iPhone arriving imminently.

iTunes Store UK price drop

Apple may be ready reduce music pricing on its UK iTunes Music store, according to tipsters who claim they were charged just 73p per song for downloads over the weekend rather than the usual 79p.

"I bought a track from iTunes last night and my Debit Card was charged 73p instead of the usual 79p," one tipster said. "The iTunes Store UK still shows the track as 79p."

Apple last month said it would lower the prices it charges for music on its UK iTunes Store by mid-year, resolving European Commission charges that its online download service broke European Union rules by setting prices country by country in Europe.

British shoppers were at a particular disadvantage, the European Commission has argued, as the 79p song downloads were the most expensive across the entire region.

BBC Worldwide on iTunes

BBC as early as Tuesday could announce a partnership with Apple to sell its BBC Worldwide television show content over the iTunes Store.

The British broadcasting conglomerate is reportedly struggling to fund its expansive array of online services through license deals alone, and is said to pushing for a two-fold increase in revenues from its Worldwide subsidiary over the next five years.

Citing a source in the television broadcasting industry, the Register claims that BBC has already detailed its plans in an email to third parties, indicating a formal announcement of the new distribution channel is slated for tomorrow.

More iPhone software claims

For the sake of completeness, AppleInsider notes a dubious rumor report from MacBidouille on expectations for the next version of Apple's iPhone software.

According to a tip passed onto the site, Apple recently commissioned a survey alongside its exclusive French iPhone wireless provider indicating that the next version of the handset's software would be labeled iPhone software 2.0 rather than 1.1.4 and include support for Adobe Flash, copy and paste, and iChat over WiFi, among other things.

MacBidouille holds a mixed track record on its forward looking Apple reports as of late, with its most recent claims falling well shy of their mark. Additionally, the site hedges its own bets, noting an "absence of confirmation" on its latest report.

If accurate, however, the rumor has the next version of the iPhone software arriving "in a few days."
post #2 of 55
I call rubbish on iPhone 2.0 rumor.
Quote:
send files to the clipboard via email or bluetooth

Send files to the clipboard? Why on earth for? What would you do with files on a freaking clipboard?
Quote:
iClips Management (is this the name of apps distributed via iTunes?)

Apps will be called iClips?
post #3 of 55
It would be cool if UK citizens could download beeb programs for free.
post #4 of 55
Since it's BBC Worldwide, does this mean that US customers will have access to Top Gear, Torchwood, Dr. Who and Little Britain ASAP?


Quote:
Originally Posted by filburt View Post

Send files to the clipboard? Why on earth for? What would you do with files on a freaking clipboard?

You could then copy info from, say, a website, and then paste it to, say, an SMS or email. It's really the only option.

I only hope that it's more robust than Clipboard for Mac OS X. Meaning, allow you to save multiple clipboards, allow you to edit the data within the Clipboard, and save the clipboard for future use.

YouTube: Copy/Paste & Clipboard Demo
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #5 of 55
6 pence isn't going to suddenly make me download new songs, I hope the price cut is a lot larger, should be down to below 60 pence if its matching US pricing plus VAT.
post #6 of 55
If the iphone rumors are true, what will iphone nay sayers complain about next?

The iphone is the best phone out there by a mile already...I would't even consider another phone now...at least everything I've checked out was way inferior overall, even if beating iphone with a feature or two...and Apple is quickly fixing that. Whoever heard of a phone where they kept adding features after you bought it?? For free no less!
post #7 of 55
I think parts of the rumor are probably true. It makes sense that Apple would be working on a 2.0 instead of 1.1.4. I think third-party app support alone is worth a whole number upgrade, but I'm sure there will be more as well.
post #8 of 55
Quote:
Originally Posted by solipsism View Post

Since it's BBC Worldwide, does this mean that US customers will have access to Top Gear, Torchwood, Dr. Who and Little Britain ASAP?




You could then copy info from, say, a website, and then paste it to, say, an SMS or email. It's really the only option.

I only hope that it's more robust than Clipboard for Mac OS X. Meaning, allow you to save multiple clipboards, allow you to edit the data within the Clipboard, and save the clipboard for future use.

YouTube: Copy/Paste & Clipboard Demo

I 'love' the solution in the video, although I'm not as sure I feel the same way toward the demonstrator (LOL). The only problem is what if I want to copy part of the message I am creating for later use rather than just pasting something? The methods in the video are the same for both copy and paste depending on where you are. Some small refinement of this idea could really work quite simply, however.
post #9 of 55
Quote:
Originally Posted by nothowie View Post

If the iphone rumors are true, what will iphone nay sayers complain about next?

The same as ever. Lack of 3G, basic features missing, missing bluetooth profiles, a below average camera, carrier lock-in, poor tariffs and a big price tag. Wooo, they fixed cut & paste though.

Quote:
Originally Posted by nothowie View Post

The iphone is the best phone out there by a mile already...I would't even consider another phone now...at least everything I've checked out was way inferior overall, even if beating iphone with a feature or two...and Apple is quickly fixing that. Whoever heard of a phone where they kept adding features after you bought it?? For free no less!

If they weren't missing features in the first place they'd have nothing to add. But keep beta testing it for us hold outs and they'll have it perfect by the time they add 3G.
post #10 of 55
Quote:
Originally Posted by solipsism View Post

Since it's BBC Worldwide, does this mean that US customers will have access to Top Gear, Torchwood, Dr. Who and Little Britain ASAP?

Probably and in typical Apple fashion you'll get them before us Brits
A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
Reply
A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
Reply
post #11 of 55
Quote:
Originally Posted by filburt View Post

I call rubbish on iPhone 2.0 rumor.

Send files to the clipboard? Why on earth for? What would you do with files on a freaking clipboard?

Apps will be called iClips?

I call BS as well.

Just as an FYI here is a good reason why Flash will NOT happen. http://daringfireball.net/2008/02/flash_iphone_calculus
meh
Reply
meh
Reply
post #12 of 55
Whilst i for one would like to see the end of the licensing monopoly it'll be a shot in the arm for Apple as the BBC will naturally shout it from the rooftops.
A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
Reply
A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
Reply
post #13 of 55
Quote:
Originally Posted by Mr Underhill View Post

Probably and in typical Apple fashion you'll get them before us Brits

I just hope whatever number it is - the next software rev allows finding of phone contacts with the keyboard (is in when sending txt message) - the current flip through mode is not effective - should be easy to do - given it's available for text messages?
post #14 of 55
Quote:
Originally Posted by AppleInsider View Post

The British broadcasting conglomerate is reportedly struggling to fund its expansive array of online services through license deals alone

I think you mean the license FEE. As in the British television tax that funds the BBC operations in the UK (it is not a commercial organisation). The government did not allow to BBC to increase the fee by as much as they wanted and the BBC is trying to make up the short fall through other means such as BBC Worldwide (which is it international commercial subsidiary).
post #15 of 55
Quote:
Originally Posted by AppleInsider View Post

The British broadcasting conglomerate is reportedly struggling to fund its expansive array of online services through license deals alone, and is said to pushing for a two-fold increase in revenues from its Worldwide subsidiary over the next five years.

Well the BBC web sites and other online services for once are some of the best stuff out there
post #16 of 55
iPhone 2.0? Possible if it was held back until the larger memory was available for the iPhone and will be tied to the SDK being released. I'll just sit back and wait without holding my breath.

iClip may be Apple's answer, but the developers getting ahold of the SDK will come out with their own version - just like they have with the Mac.

Basically I see the iPhone/touch just getting started and the situations like the two above are heading our way, along with a lot of other rather neat stuff. In a year from now we'll have a hard time remembering just how "limited" the original offering was and we'll still be excited about what is coming in the future.
Ken
Reply
Ken
Reply
post #17 of 55
I don't see Apple bumping the version number to 2.0, although it isn't totally out of the question.

I thought they'd go to 1.2 for the SDK release (end Feb update). Unless the SDK release is a complete overhaul - quite difference from the 1.1.x series which does look like a development branch that's merely being maintained. Maybe the architectural differences are enough to warrant a version 2 (and also expect the current APIs used by jailbroken apps to not even be a close match).

iChat I think has been coming for a while, and Apple know that Adium and more will be iPhone-ised when the SDK comes out, so they have to get their option on there ASAP.

Flash - only if it is disabled by default (for bandwidth and CPU resource reasons) but available with a FlashBlock-like "Play Flash" button. However even then I don't expect it to play Flash video (except possibly if it's encoded with H.264, which is a recent option for Flash).
post #18 of 55
The first iPhone was a home run despite not having 3G, GPS, battery life issuess, no cut and paste options, or a search facility in address book.

With impending flash support, GPS integration, 3G and a host of other upgrades all arriving this year, iPhone 2 can only get better. It will take what is already a remarkable machine and simply blow any competing system into the weeds. NOKIA has already been KNOCKED OUT of smart phone contention. Add corporate server support and RIM looks like it too could get REAMED.

Yes, I own and iPhone.
post #19 of 55
Where's the freakin' A2DP support Apple!!!??? In an age of wireless everything, we still must be tethered to our music device even though the bluetooth technology and hardware exists to eliminate all wires from the useless headphone jack???
post #20 of 55
Quote:
Originally Posted by Tailpipe View Post

With impending flash support, GPS integration, 3G and a host of other upgrades all arriving this year, iPhone 2 can only get better. It will take what is already a remarkable machine and simply blow any competing system into the weeds. NOKIA has already been KNOCKED OUT of smart phone contention. Add corporate server support and RIM looks like it too could get REAMED.

Nokia sold 18 million smartphones last quarter. A little early to be suggesting they've been 'KNOCKED OUT' perhaps.
post #21 of 55
Yes they are on iTunes now with :
Torchwood
Little Britain ( though theres only the "i'm Gay" song so far )
Spooks
The Mighty Boosh
Life on Mars
The Catherine Tate Show
Two Pints of Lager and a Packed of Crisps..

well done beep .. now get more stuff on there to show the rest of them channels that iTunes is the way to go
post #22 of 55
Quote:
Originally Posted by mode2 View Post

Yes they are on iTunes now with :
Torchwood
Little Britain ( though theres only the "i'm Gay" song so far )
Spooks
The Mighty Boosh
Life on Mars
The Catherine Tate Show
Two Pints of Lager and a Packed of Crisps..

well done beep .. now get more stuff on there to show the rest of them channels that iTunes is the way to go

They need Top Gear. This is one of the best shows ever... EVER!
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #23 of 55
Quote:
NOKIA has already been KNOCKED OUT of smart phone contention. Add corporate server support and RIM looks like it too could get REAMED.

I love stupid posts like this. I'd love to know how you've come to this conclusion considering the absolute phenomenal success they are having with the N95, whose popularity doesn't seem to be yet waning. Nokia easily outships Apple in terms of smartphone sales (not that I'd even call the iPhone a smartphone until they add basically funtionality like bluetooth transfers, the ability to install additional apps etc). So really, the iPhone has to be compared with the 'dumbphone' market right now, and I'm under the impression that Nokia ships about 250million handsets a quarter. Makes 4 million iPhones look pretty weedy in comparison really.
post #24 of 55
wooohoo! BBC TV shows on iTunes! I wish they would add more than just one series though, like one series of Spooks isn't quite enough! Still haven't noticed any price drops though.
post #25 of 55
Quote:
Originally Posted by iPhelim View Post

wooohoo! BBC TV shows on iTunes! I wish they would add more than just one series though, like one series of Spooks isn't quite enough! Still haven't noticed any price drops though.


Yeah I'd love to watch the first few series as I've not seen them
TD
Reply
TD
Reply
post #26 of 55
Quote:
Originally Posted by mrochester View Post

I love stupid posts like this. I'd love to know how you've come to this conclusion considering the absolute phenomenal success they are having with the N95, whose popularity doesn't seem to be yet waning. Nokia easily outships Apple in terms of smartphone sales (not that I'd even call the iPhone a smartphone until they add basically funtionality like bluetooth transfers, the ability to install additional apps etc). So really, the iPhone has to be compared with the 'dumbphone' market right now, and I'm under the impression that Nokia ships about 250million handsets a quarter. Makes 4 million iPhones look pretty weedy in comparison really.

Apple did seem to rush things, ship something that's a bit short on features, but they have been adding some. The SDK is supposed to be available in less than a month. I expect them to catch up pretty quickly.

Someone said Nokia shipped 18M smartphones last year, but that's probably to just about every country that exists. iPhone is only shipping directly to four countries, and still managed 4M units, about 8 months now for one market, two or three for the remaining three. iPhone is a bit of an unusual device, but I think you're really pushing your credibility by labeling it a dumbphone, I bet the remaining 232 Million Nokia handsets don't stack up in user interface or media playback.
post #27 of 55
Quote:
Originally Posted by MrShow View Post

I call BS as well.

Just as an FYI here is a good reason why Flash will NOT happen. http://daringfireball.net/2008/02/flash_iphone_calculus

A good part of his argument is predicated on the "mobile web". The problem with hinging the argument like that is that Apple has been marketing iPhone as having the "real internet", rather than the cut-down internet that handset devices are usually known to have.
post #28 of 55
Quote:
Originally Posted by JeffDM View Post

A good part of his argument is predicated on the "mobile web". The problem with hinging the argument like that is that Apple has been marketing iPhone as having the "real internet", rather than the cut-down internet that handset devices are usually known to have.

I see what you're saying, but I believe the "mobile web" that he is speaking of simply means "on the go."

And what he seems to be saying, (not sure if I agree or not yet) is that Apple is really pushing for 'standards' that they can control, in this case through WebKit.

He makes a good case for the most part, but saying Apple's iPhone / iPod Touch sales aren't being hurt at all by the fact that Flash is absent through Safari, is definitely an arguable point.
Sent from my iPhone
Reply
Sent from my iPhone
Reply
post #29 of 55
Quote:
Originally Posted by JeffDM View Post

Apple did seem to rush things, ship something that's a bit short on features, but they have been adding some. The SDK is supposed to be available in less than a month. I expect them to catch up pretty quickly.

They haven't been catching up quickly so far. Why do you think they will now?

Further, some of the issues are endemic to the UI and the core software and require Apple to fix them, not a third party app. A third party isn't going to rewrite the radio stack or the bluetooth profiles.


Quote:
Originally Posted by JeffDM View Post

Someone said Nokia shipped 18M smartphones last year, but that's probably to just about every country that exists.

18M Last quarter, not year was what I'd read. I can't remember where I read that though and I'm on my mobile just now so googling is a pain.

However, if you want yearly, they shipped 437.1m phones last year. 38million Nseries and 7million Eseries. Both the N and E would be traditionally what you'd call smartphones if you want to attach a label that Apple is unhappy with. They sold 60.5million 'converged devices', 146m music phones, 200m cameraphones.

Source: http://www.nokia.com/link?cid=EDITORIAL_828291

As I said, 'KNOCKED OUT' is a little off reality.

Quote:
Originally Posted by JeffDM View Post

iPhone is only shipping directly to four countries, and still managed 4M units, about 8 months now for one market, two or three for the remaining three. iPhone is a bit of an unusual device, but I think you're really pushing your credibility by labeling it a dumbphone, I bet the remaining 232 Million Nokia handsets don't stack up in user interface or media playback.

437.1m and IME some of the non-smartphone media phones are pretty slick though not neccessarily from Nokia. The SE Walkman phones are great little phones. Our kids have two and they don't use their iPods anymore. Hardly any of their friends do either and none of them want an iPhone as it's 'useless'* at texting and bluetooth where I use the 13-year old girl definition of 'useless'.
post #30 of 55
If anyone can get away with calling this software update 2.0 it's Apple.
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
Reply
post #31 of 55
Quote:
Originally Posted by solipsism View Post

You could then copy info from, say, a website, and then paste it to, say, an SMS or email. It's really the only option.

I only hope that it's more robust than Clipboard for Mac OS X. Meaning, allow you to save multiple clipboards, allow you to edit the data within the Clipboard, and save the clipboard for future use.
YouTube: Copy/Paste & Clipboard Demo

The article was talking about "send files to the clipboard via email or bluetooth", not sending contents within the clipboard to email or Bluetooth. In other words, via email or Bluetooth connection, you can send files to iPhone's clipboard.
post #32 of 55
Quote:
Originally Posted by filburt View Post

The article was talking about "send files to the clipboard via email or bluetooth", not sending contents within the clipboard to email or Bluetooth. In other words, via email or Bluetooth connection, you can send files to iPhone's clipboard.

Point taken. Poor comprehension on my part.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #33 of 55
Quote:
Originally Posted by solipsism View Post

You could then copy info from, say, a website, and then paste it to, say, an SMS or email. It's really the only option.

I only hope that it's more robust than Clipboard for Mac OS X. Meaning, allow you to save multiple clipboards, allow you to edit the data within the Clipboard, and save the clipboard for future use.

YouTube: Copy/Paste & Clipboard Demo

yes, same here.
  • I do wonder why Numbers show us as a .zip file but Excel can be viewed? That seems a bit weird.
  • iPhone can hold photos and videos, but why can't I have a files folder that i can load a bunch of files into and view them and send them??
  • Why can't i forward contact information?
  • Why can't i save files from an email to a folder?
  • Why is there no conversion widget?
  • Why can't my Form Field data be remembered?
  • No voice recorder? This seems silly not to have?
  • Why can Jobs view his iPhone on a big screen, but we can't??

2.0 can't get here quick enough.
[CENTER]Diana Rein
Putting the Soul back into Rock 'n Roll
[/CENTER]

[CENTER]"The Back Room"

Diana Rein Available on iTunes for $8[/CENTER]
Reply
[CENTER]Diana Rein
Putting the Soul back into Rock 'n Roll
[/CENTER]

[CENTER]"The Back Room"

Diana Rein Available on iTunes for $8[/CENTER]
Reply
post #34 of 55
Ha!

Ironically, given the current exchange rate, 73p is now the cheapest you can buy iTunes tracks in Europe.

73p = 97 (Euro)cents

By comparison Americans are paying 67 (Euro)cents.
post #35 of 55
Quote:
Originally Posted by Ireland View Post

If anyone can get away with calling this software update 2.0 it's Apple.

Quit whining or they'll call it

iPhone '08 or
iPhone Vista (gack!)

speaking of whining, the only one I'll agree with on that previously posted list was the camera gripe. If it were a GOOD 2MP camera with flash and maybe a little zoom, that would be great!
post #36 of 55
Quote:
Originally Posted by MiMiC View Post

yes, same here.
  1. I do wonder why Numbers show us as a .zip file but Excel can be viewed? That seems a bit weird.
  2. iPhone can hold photos and videos, but why can't I have a files folder that i can load a bunch of files into and view them and send them??
  3. Why can't i forward contact information?
  4. Why can't i save files from an email to a folder?
  5. Why is there no conversion widget?
  6. Why can't my Form Field data be remembered?
  7. No voice recorder? This seems silly not to have?
  8. Why can Jobs view his iPhone on a big screen, but we can't??

  1. That is odd. You'd think they offer built suport for their own products before others.
  2. It would be nice to use it as a USB drive. Even dynamically creating a partition with FAT32.
  3. This should have been there from day one. at least the ability to email my vCard like I can do with AddressBook.
  4. You could IMAP or just taking care of it when you get to you machine, but having a local folder option would be nice.
  5. There are lots of widgets that should have been included or listed as options to install within iTunes. (e,g: currency convertor, flight tracker)
  6. It can be remembered if the webpage was setup to do so. I think Meebo saves the username and password fields as a cookie, but I'm not sure.
  7. Like the common widgets, it should have been there.
  8. We can't? I thought there was a dock that allowed for video out. I've never looked so I could be dead wrong.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #37 of 55
Quote:
Originally Posted by Ireland View Post

If anyone can get away with calling this software update 2.0 it's Apple.

yeah, "anyone" else would call their new mobile OS "Panorama Ultimate edition service pack 2 PLUS!", and people would want to downgrade after installing it.
post #38 of 55
Quote:
If they weren't missing features in the first place they'd have nothing to add. But keep beta testing it for us hold outs and they'll have it perfect by the time they add 3G.

This assumes that if Apple added everything from the very beginning that it would all work as well as if more function is added over time. Apple's explanation is that we will add over time as we figure out how to make it all work well. So we aren't beta testing because everything works.
post #39 of 55
Quote:
Why can't I.....X,Y,Z

The funny thing about list like this is that no one phone does all of this. And no one phone with a long feature list performs all of its functions equally well.

Its easier to make a long list of requests its not so easy to create a device that performs all of those requests well.
post #40 of 55
Quote:
Originally Posted by MrShow View Post

Just as an FYI here is a good reason why Flash will NOT happen. http://daringfireball.net/2008/02/flash_iphone_calculus

I don't think thats any reason at all. I think the author of that linked post is overestimating the impact flash would have on the iPhone. If flash had been on the phone from day one, It may have had a bigger impact on application development in that video, audio, and other functionality may have been more easily integrated into a web application than using solely Javascript/AJAX techniques.
At the very least, it would have offered another platform for devs familiar with actionscript.
However, with the imminent release of the native Cocoa API, there isn't a compelling reason for many to spend time on iPhone flash development, other than web app developers that are only familiar with the flash platform. Flash has the same major disadvantage as AJAX web applications, in that you need network access to view them. Also, Although I am not very familiar with Flash lite that runs on Windows Mobile and Symbian, I'm assuming Flash will be very processor intensive and not be nearly as responsive as a native ObjC Cocoa application.
In my mind, I see Apple viewing Flash as just another check on the feature list, but something that many viewers would like to have, especially since the competition has this as well.

Quote:
Originally Posted by Phlip78 View Post

I think you mean the license FEE. As in the British television tax that funds the BBC operations in the UK (it is not a commercial organisation). The government did not allow to BBC to increase the fee by as much as they wanted and the BBC is trying to make up the short fall through other means such as BBC Worldwide (which is it international commercial subsidiary).

I wish the USA had a taxpayer subsidized station that could be free of corporate and advertiser influence. It could possibly make a small island of real information in a sea of crap. I mean seriously, when people are actually watching Faux News and believeing they are offering objective reporting, there has been a major failure in media, government, and citizenship responsibility.
well, enough of pipe dream babbling...
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPod + iTunes + AppleTV
AppleInsider › Forums › Mobile › iPod + iTunes + AppleTV › UK iTunes Store price drop; BBC on iTunes; iPhone software 2.0