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WSJ's Mossberg says 3G iPhone due in 60 days - Page 2

post #41 of 83
Quote:
Originally Posted by quinney View Post

It is advertising, but it should be noted that there are other forms of advertising
than commercials for which the program must stop and start. Apple is one of the
biggest users of "product placement" advertising. Check out how many times
you see iMacs, Apple laptops, and lately iPhones being used by characters within
programs. This is not by accident and Apple is paying for it.

Not all of them have to paid for by Apple. Certainly there are characters that would befit an iPhone (like McGee on NCIS) or fans of Apple products that just want to use the products because they like them.
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post #42 of 83
When the new 3G comes out, what is involved with upgrading? I would like to give my current iPhone to someone and get the new one. Can the AT&T contract be transfered? Does Apple have to get involved since it is registered through iTunes? Do you swap out the SIM?

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post #43 of 83
Quote:
When the new 3G comes out, what is involved with upgrading? I would like to give my current iPhone to someone and get the new one. Can the AT&T contract be transfered? Does Apple have to get involved since it is registered through iTunes? Do you swap out the SIM?

Your current contract is transfered to the new phone. The person who gets your old iPhone has to sign up for a new 2 year contract.
post #44 of 83
Quote:
Originally Posted by TenoBell View Post

Your current contract is transfered to the new phone. The person who gets your old iPhone has to sign up for a new 2 year contract.

I was under the impression that the old contract will be nullified and a new 2 year contract will start.

Since iTunes will know when you plug in a new iPhoneeven if it has the same SIM cardit won't be hard for them to track this info. Surely, if that is the case, a work around will come to pass quickly, but most people on the approved network won't bother with it.
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post #45 of 83
Quote:
Originally Posted by aresee View Post

But it takes time to get the approval. Using your May 17th date, and assuming that Apple requested FCC approval mid January 2007, it took the FCC four months to review and approve the iPhone.

Right, but using your May 17th date, and assuming that Apple requested FCC approval in 1997 it took the FCC 11 years to review and approve the iPhone.

Isn't it funny what you can do by making a random assumption?
post #46 of 83
Quote:
Originally Posted by smokeonit View Post

there has to be a fiber optic cable in every neighborhood and people should have the opportunity to hook up to it @ around 100Mbit up/download for around US$40-50... or less! the infrastructure in most places is missing... the urban sprawl is actually what causes this... if people would live closer together it would so much more easy to give them faster access... one fiber optics line for a dense area and the copper lines to give the nice 100/100Mbit BROADBAND... not the crapppy 1.5-6Mbit lines, and 6Mbit if your lucky...!

So what you're saying is, downloading that pr0n in 12 seconds instead of 45 seconds is worth not having a couple acres of land behind your house, and forcing your kids to deal with gritty urban issues (poverty, lack of green spaces etc) rather than having a nice life in the suburbs? I think your priorities are a little whacked...
post #47 of 83
Here are questions to ponder.

1. How much television content is worth watching more than once?
2. What kind of content could be developed that people would want to watch more than once or twice?
3. What is considered to be quality content?

Out of all of the content, what type of content is someone willing to pay for without commercials?

My opinion....

Since I like Seinfeld or some of the classic sitcoms (only a couple out there) that are worth watching more than a few times. I honestly don't get sick of watching a Seinfeld episode and I watch on TV constantly because there is nothing else on, and I enjoy sitting down at a specified time to watch it.

A quality movie, there are a handful of movies that I can watch more than 5 or 6 times that I still enjoy watching because a lot of the movies on the market just aren't that good to watch once, let alone more than twice. Some movies I love to watch over and over again. What kind of level of quality is enjoyable? laptop screen size? 32 inch TV size? Or 8 foot high definition size?

How many music concert videos are there on the market that I would enjoy watching? How many educational type shows are there worth watching?

If there was a site I could watch commercial free content of classic sitcoms, classic movies (not just from 50 years B/W), classic music concert video (jazz artists, classic rock/pop, etc.) as well as edutainment content would be great. I certainly hope someone breaks into a market of just plain quality content that is commercial free....
post #48 of 83
Quote:
Originally Posted by cameronj View Post

Right, but using your May 17th date, and assuming that Apple requested FCC approval in 1997 it took the FCC 11 years to review and approve the iPhone.

Isn't it funny what you can do by making a random assumption?

Eh? What was that about? Nor was my assumption all that random. I assumed that Apple requested FCC approval immediately after the announcement. Solipsism corrected me and showed that Apple waited another two months before requesting approval.

By the way, your arithmetic is wrong. It's 10 years not 11.
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post #49 of 83
Quote:
Originally Posted by ascii View Post

Now Apple will have to bring the release forward or suffer 2 months of poor sales. Nice one, Walt.

Ummmm, don't we have a current shortage of iPhones now? How will this cause poor sales of a product in short supply. If anything it potentially buys Apple some goodwill from the people who want a current model iPhone now.

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post #50 of 83
Quote:
Originally Posted by solipsism View Post

Not all of them have to paid for by Apple. Certainly there are characters that would befit an iPhone (like McGee on NCIS) or fans of Apple products that just want to use the products because they like them.

I have to respectfully disagree. Given the slide in ad revenues and the increasing importance of product placement to the broadcasters, I'll wager that no recognizable product shows its face on a show without generating some $$ for the network.
Call me cynical.
post #51 of 83
Quote:
Originally Posted by GQB View Post

I have to respectfully disagree. Given the slide in ad revenues and the increasing importance of product placement to the broadcasters, I'll wager that no recognizable product shows its face on a show without generating some $$ for the network.
Call me cynical.

Even though the iPhone spottings over the past year have often been upside down? I figured the iPhone was used because of its large display that could easily be set by the producers to an image or video to display info that would easily be seen by the audience.
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post #52 of 83
Quote:
Originally Posted by aresee View Post

But it takes time to get the approval. Using your May 17th date, and assuming that Apple requested FCC approval mid January 2007, it took the FCC four months to review and approve the iPhone.

You are pretty close.

The first of a series of FCC required tests were started on January 26, 2007. Obviously, the application took a few days at least to process.

Final (lab) testing was completed and submitted in a final report dated April 19, 2007.

Naturally, Apple couldn't finalize the User Manual (which is part of the regulatory requirements) until completion and pre-clearance of the Final Report.

As such, the User Manual was not submitted to the agency until May 11, 2007.

Six days later, i.e., May 17, 2007, Apple received official notification and go-ahead.
post #53 of 83
Quote:
Originally Posted by Abster2core View Post

The first of a series of FCC tests were started on January 26, 2007. Obviously, the application took a few days at least to process.

Where do you get this date from? FCC's site lists the submission date as 09-MAR-2007.
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post #54 of 83
Quote:
Originally Posted by GQB View Post

I have to respectfully disagree. Given the slide in ad revenues and the increasing importance of product placement to the broadcasters, I'll wager that no recognizable product shows its face on a show without generating some $$ for the network.
Call me cynical.

It is a two-way street.

Commissioning ad placements is one-thing. Some products buy their placement in movies and TV shows, some pay nothing. Producers love it either way, especially if it means they don't have to expend moneys on set configurations.

Then there are those, were the mere mention of a highly recognizable product commands audience interests and retention. Just Jay Leno joking about the iPhone will guarantee to hold the audience a few seconds longer. Other sponsors would surely welcome being associated in the same room with the iPhone.

One of the greatest advertising sluffs by Johnny Carson on the late show led to a massive free advertising bonanza for Uncle Ben's Condensed Rice. He introduced it by calling it Uncle Ben's Condemned Rice. It was on the morning shows for days and freely apologized for by Johnny (with Ed's help) for late nights to come. Again other sponsors would die to get such attention.
post #55 of 83
Quote:
Originally Posted by Abster2core View Post

One of the greatest advertising sluffs by Johnny Carson on the late show led to a massive free advertising bonanza for Uncle Ben's Condensed Rice.

Don't forget the great toilet paper shortage of 73, set in motion by a joke by Carson on December 19th, 1973.
Of course, Johnny, like most talk show hosts, had a staff that helped write his monologue. His writers had heard earlier in the day about a Wisconsin congressman named Harold Froehlich. Froelich claimed that the federal government was falling behind in getting bids to supply toilet paper and that "The United States may face a serious shortage of toilet tissue within a few months".

His writers decided to include a joke based on this quote in Carson's monologue. He said "You know what's disappearing from the supermarket shelves? Toilet paper. There's an acute shortage of toilet paper in the United States."

Too bad they couldn't see the consequence of this statement. You may not be aware if you are young, but the early 1970's was a time of shortages - oil in particular. The next morning, many of the 20 million television viewers ran to the supermarket and bought all the toilet paper they could find. By noon, most of the stores were out of stock! Stores tried to ration the stuff, but they couldn't keep up with demand.

Johnny Carson went on the air several nights later and explained that there was no shortage and apologized for scaring the public. Unfortunately, people saw all the empty shelves in the stores, so the stampede continued.

Scott Paper showed video of their plants in full production to the public and asked them to stay calm - there was no shortage. The video was of little help. The panic fed itself and continued.

They finally got the shelves restocked three weeks later and the shortage was over.

(source)
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post #56 of 83
Quote:
Originally Posted by gloss View Post

I'll give you two guesses what pays for those TV shows you're watching.

I am just old enough to remember when cable hit my neighborhood. When it was launched, the subscriber fee was to allow commercial free television, unlike the free OTA programming from our roof top antenna. It didn't last long, once the big four went came to cable. It is kind of like the tolls on the bridges/tunnels were supposed to end once the bridge/tunnel was paid for. Or the same situation with satellite radio today. Sooner or later greed will prevail and all the channels will have commercials.
And I realize this may be off-topic, but the cable that runs through my neighborhood hasn't been updated since the dawn of time, yet my cable bill is $70 a month. The internet--same cable...$45 a month.....and wait for it...the phone, on the same cable, is an extra $30 a month. With taxes and "fees", my bill is nearly $170 a month for Optimum's triple play. I think for the status of our infrastructure, that we are being robbed due to the overabundance of monopolies in this country (The U.S.).

So to sum up, competition would be good and monopolies==bad.
post #57 of 83
Quote:
Originally Posted by solipsism View Post

I was under the impression that the old contract will be nullified and a new 2 year contract will start.

Nope AT&T confirmed your contract will transfer to the new phone.
post #58 of 83
Quote:
Originally Posted by GQB View Post

I have to respectfully disagree. Given the slide in ad revenues and the increasing importance of product placement to the broadcasters, I'll wager that no recognizable product shows its face on a show without generating some $$ for the network.
Call me cynical.

Their was an article on this awhile ago. Apple doesn't pay for product placement.
post #59 of 83
Quote:
Originally Posted by Rot'nApple View Post

Walt says he'd be okay with paying $1.99 for shows without commercial interruption but has anyone done the math with regards to what sitcoms, sporting events, whatever you happen to be watching on tv right now costs and what they get for those commercials? If commercials cover the cost of a sitcom or sporting event, will $1.99 cover it or will it have to be even higher?

This cost is really important, I'd love to see someone work it out correctly.

Since I can't find it... I'll do some LOOSE calculations.

So it costs $300,000 to show one 30second ad on Heroes.
There are about 17 minutes of ads per show... that's 34 ads or $10 million dollars earned from all the ads in the show.
Heroes draws about 14 million viewers - so that's about 75c per viewer.

ie: Apple could pay NBC 75c/viewer, or the advertisers can pay NBC 75c/viewer. It wouldn't make any difference to NBC.

(However... I would assume that If Nike pays NBC to put on an ad nationwide, then NBC pays some of that to the local network affiliate. I'm not sure how that all works...)

There's always at least one viewer... sometimes 4 or 5. I'd guess the average would be about 2. That's $1.50 per view. Of course, Apple has overheads. So do the local network affiliates. How much for either?

http://www.frankwbaker.com/prime_tim...c_ad_costs.htm
http://www.heroestheseries.com/heroe...onday-ratings/

Quote:
Originally Posted by Rot'nApple View Post

Plus what about new shows? Some shows are a hit shortly after they air while others takes time to build a loyal audience to bear economical fruit for the producers. If not enough $1.99's come in, would a show that might have potential later, be killed off before it ever got the chance to live

Yeah, it's much easier to build a new audience when the show is free. And until an audience is built where's it going to make money. This is a problem with the existing model too, of course, since a new show has fewer viewers until it builds a following, so ads are worth less and the network doesn't get the return it wants at first.

But there are other models.
.... Mossberg is right that only a small proportion of ads are relevant to any given viewer. If Apple (or anyone) could find a way of showing the same NBC ads (for example), but just the 1-in-8 that's most relevant to each viewer, I believe that this would be attractive to many advertisers.

Perhaps there's room for a model where we watch for free, in exchange for seeing 1 relevant ad every commercial break.
post #60 of 83
Quote:
Originally Posted by solipsism View Post

Where do you get this date from? FCC's site lists the submission date as 09-MAR-2007.

It's in the final report.
post #61 of 83
i have a hard time figuring out why this Walt Mossberg thing (about the iPhone) is any sort of major revelation. Ignoring for a second the 1) reported supply shortages/ unavailability of iPhone in Apple's flagship stores (like NYC), 2) analyst predictions, 3) At&t saying all their smartphones will be 3G about June....

let's just look at the fact that Apple has a DEVELOPER'S CONFERENCE at the same time they are releasing an SOFTWARE DEVELOPMENT KIT for their new mobile platform, and it is conveniently a year since they released the original iPhone. They damn well better be releasing a new iPhone at that time, or they stupid (and DOOMED!)
post #62 of 83
Quote:
Originally Posted by Abster2core View Post

It's in the final report.

I don't know what final report youare referring to. If you have link, please post it; my link to the FCC site slearly has a submission date of 09-MAR-2007. Cetecom testing and certification is not the FCC, nor is the SAR testing that took place in 2006.
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post #63 of 83
Quote:
Originally Posted by TenoBell View Post

Their was an article on this awhile ago. Apple doesn't pay for product placement.

Which makes me wonder why "One Tree Hill," US TV Show, goes out of their way to digitally remove the Apple on the back of the MBP when that cost more than just letting it ride. They use to show the Apple logo but no more. Actually, sometimes it is on there and sometimes it is not, funny how they only take it out on long scenes.
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post #64 of 83
Quote:
Originally Posted by aplnub View Post

Which makes me wonder why "One Tree Hill," US TV Show, goes out of their way to digitally remove the Apple on the back of the MBP when that cost more than just letting it ride. They use to show the Apple logo but no more. Actually, sometimes it is on there and sometimes it is not, funny how they only take it out on long scenes.

I think it was the show Alias that would place a round sticker over the Apple logo, but you could clearly see tehy were using PowerBooks.

Digitally removing or blurring a logo seems like a lot of work. I've seen it on reality shows too, and I'm not talking about offensive sayings, just logos. Just a wild guess with nothing to support it: Perhaps they the producers were playing hardball and when the advert money didn't come in they removed it in hopes they would pay up next time.
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post #65 of 83
Quote:
Originally Posted by solipsism View Post

I don't know what final report youare referring to. If you have link, please post it; my link to the FCC site slearly has a submission date of 09-MAR-2007. Cetecom testing and certification is not the FCC, nor is the SAR testing that took place in 2006.

That is why I said it was "pretty close" and the first series of required test by a FCC authorized lab, i.e., CETECOM, began Jan 26.

Final submission to the FCC was in April, obviously after Apple got the final test results, reviewed it internally and compiled the necessary documents as listed in here: http://www.djmelectronics.com/articl...cc-emc-faq.pdf.

Obviously, actions were ongoing and items prepared in advance of the submission. As the Test Report indicates, the final tests were not completed by CETECOM until Mar 19.
post #66 of 83
And meanwhile, AAPL hits 157...
post #67 of 83
Quote:
Originally Posted by icibaqu View Post

i have a hard time figuring out why this Walt Mossberg thing (about the iPhone) is any sort of major revelation. Ignoring for a second the 1) reported supply shortages/ unavailability of iPhone in Apple's flagship stores (like NYC), 2) analyst predictions, 3) At&t saying all their smartphones will be 3G about June....

let's just look at the fact that Apple has a DEVELOPER'S CONFERENCE at the same time they are releasing an SOFTWARE DEVELOPMENT KIT for their new mobile platform, and it is conveniently a year since they released the original iPhone. They damn well better be releasing a new iPhone at that time, or they stupid (and DOOMED!)

If the new phone is out in July insetad of June, I'm not sure that's going to "doom" the company.....
post #68 of 83
Quote:
Which makes me wonder why "One Tree Hill," US TV Show, goes out of their way to digitally remove the Apple on the back of the MBP when that cost more than just letting it ride. They use to show the Apple logo but no more. Actually, sometimes it is on there and sometimes it is not, funny how they only take it out on long scenes.

Probably some trouble in negotiations, who knows. From what I've heard Apple has used bartering rather than paying to get their products on the screen.

Here is that article: Apple Gets a Big Slice Of Product-Placement Pie
post #69 of 83
Quote:
Originally Posted by cameronj View Post

So what you're saying is, downloading that pr0n in 12 seconds instead of 45 seconds is worth not having a couple acres of land behind your house, and forcing your kids to deal with gritty urban issues (poverty, lack of green spaces etc) rather than having a nice life in the suburbs? I think your priorities are a little whacked...

You evidently watch a lot of TV, so you may be forgiven for believing its depiction of the city as dangerous and ugly, while the suburbs are beautiful and safe... rather than the havens of domestic violence, cultural monotony and stultifying boredom (how's that for stereotyping) that they are in reality...
post #70 of 83
I purposefully bought a refurbished 8GB iPhone from the AT&T Store because I was tired of waiting for the 3G iPhone but didn't want to commit to paying $400 for one that wasn't 3G.

It's a great phone and it certainly is far ahead of anything else on the market. Obviously it doesn't have MMS and 3G as well as other stuff. Honestly though, I've had a 3G phone and I have a 3G Laptop card from AT&T and it isn't that fast. It still sucks.

Walt is right, the internet in this country sucks major donkey balls and we get bent over and raped for it. $50 a month for 15Mbps down and 2Mbps up? It should be $20 a month for 250Mbps down and 100Mbps up. Broadband in this country is just too slow to have any viable download or streaming television alternative. I would LOVE to spend only $20 a month and get fast internet and 1080p television on my 60" Pioneer Kuro. Heck, I would spend $50 a month to get every show I watch commercial free and in TrueHD. For a total of $70/month I would still be spending half what I spend now for Verizon Fios internet and TV and then I would get only the stuff I want to watch and when I want to watch it. As long as it was fast enough to download in a reasonable amount of time.

Come home from work, start my TV show downloads, cook dinner (or breakfast depending on what shift I was coming off of) while watching streaming news and by the time I was done cooking dinner I could watch my shows commercial free and then go to bed. When I'm at work, we have HDTV but we don't have a DVR so I can't pause or save a show if we get a fire call in the middle of a good show.

Hell, I record all my shows on DVR and even if I am home when they are on, I wait 20 minutes and then start playing to skip all the stupid and pointless commercials.

But what I don't want is commercials DURING the show. Like what TNT does when they have a new show airing. They even added sound - Which annoys me more.
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post #71 of 83
Shame you lot dont have something like BBC iplayer in the states. Its perfect for iphone/ipod touch.
post #72 of 83
Quote:
Originally Posted by bavlondon2 View Post

Shame you lot dont have something like BBC iplayer in the states. Its perfect for iphone/ipod touch.

I hope they are working on a version of iPlayer for Mobile OS X devices. And I hope it works Yankee-side.
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post #73 of 83
Quote:
I hope they are working on a version of iPlayer for Mobile OS X devices. And I hope it works Yankee-side.

iPlayer does work on the iPhone and Touch. It just doesn't work outside of the UK.

"We started with iPhone because it is the device most optimised for high quality video currently available. It displays the BBC iPlayer site and BBC programmes nicely."

BBC iPlayer On iPhone: Behind The Scenes
post #74 of 83
Quote:
Originally Posted by TenoBell View Post

iPlayer does work on the iPhone and Touch. It just doesn't work outside of the UK.

"We started with iPhone because it is the device most optimised for high quality video currently available. It displays the BBC iPlayer site and BBC programmes nicely."

BBC iPlayer On iPhone: Behind The Scenes

Thanks for the link.
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post #75 of 83
Quote:
Originally Posted by GT500Shlby View Post

I purposefully bought a refurbished 8GB iPhone from the AT&T Store because I was tired of waiting for the 3G iPhone but didn't want to commit to paying $400 for one that wasn't 3G.

It's a great phone and it certainly is far ahead of anything else on the market. Obviously it doesn't have MMS and 3G as well as other stuff. Honestly though, I've had a 3G phone and I have a 3G Laptop card from AT&T and it isn't that fast. It still sucks.

Walt is right, the internet in this country sucks major donkey balls and we get bent over and raped for it. $50 a month for 15Mbps down and 2Mbps up? It should be $20 a month for 250Mbps down and 100Mbps up. Broadband in this country is just too slow to have any viable download or streaming television alternative. I would LOVE to spend only $20 a month and get fast internet and 1080p television on my 60" Pioneer Kuro. Heck, I would spend $50 a month to get every show I watch commercial free and in TrueHD. For a total of $70/month I would still be spending half what I spend now for Verizon Fios internet and TV and then I would get only the stuff I want to watch and when I want to watch it. As long as it was fast enough to download in a reasonable amount of time.

Come home from work, start my TV show downloads, cook dinner (or breakfast depending on what shift I was coming off of) while watching streaming news and by the time I was done cooking dinner I could watch my shows commercial free and then go to bed. When I'm at work, we have HDTV but we don't have a DVR so I can't pause or save a show if we get a fire call in the middle of a good show.

Hell, I record all my shows on DVR and even if I am home when they are on, I wait 20 minutes and then start playing to skip all the stupid and pointless commercials.

But what I don't want is commercials DURING the show. Like what TNT does when they have a new show airing. They even added sound - Which annoys me more.

Mossberg is wrong about broadband in Europe vs. US.

The average broadband service in Europe and US are the same --- between 1-2 mbps.

The total number of fiber optics connections in Europe and US are the same --- 12 million connections.

http://ec.europa.eu/commission_barro...s_20080114.pdf

Anyone can point out some isolated area in Europe that has great broadband speed --- but we can also point out some isolated area in the US that has that also.
post #76 of 83
Quote:
Originally Posted by cameronj View Post

So what you're saying is, downloading that pr0n in 12 seconds instead of 45 seconds is worth not having a couple acres of land behind your house, and forcing your kids to deal with gritty urban issues (poverty, lack of green spaces etc) rather than having a nice life in the suburbs? I think your priorities are a little whacked...

You can keep your "nice" life in the suburbs, I've lived it and it's nothing special, you just can't walk to anything. And I don't know what part of the country you live in, but where I am a couple acres are only affordable if you live in the middle of nowhere.
post #77 of 83
Quote:
Originally Posted by solipsism View Post

I hope they are working on a version of iPlayer for Mobile OS X devices. And I hope it works Yankee-side.

Maybe I worded it wrong. I was actually complimenting iphone when it comes to iplayer. They go hand in hand. :-)
post #78 of 83
Mossberg just took back the whole "60 days" thing.

read

http://gizmodo.com/377397/mossberg-t...-60-days-quote
post #79 of 83
Quote:
Originally Posted by John_Drake View Post

Mossberg just took back the whole "60 days" thing.

read

http://gizmodo.com/377397/mossberg-t...-60-days-quote

I bet Apple legal had a nice chat with him. He potentially cost Apple two months of iPhone sales because of his remarks.
post #80 of 83
Quote:
Originally Posted by k squared View Post

I bet Apple legal had a nice chat with him. He potentially cost Apple two months of iPhone sales because of his remarks.

Anyone who doesn't absolutely have to have an iPhone right now is waiting for the 3G version anyway. If only to prevent buying the previous generation of technology right before the new version is released.

Besides, unless Mossberg actually had insider info *and* signed an NDA, I don't think Apple's legal team would have a fin to stand on.

  Google Maps: ("Directions may be inaccurate, incomplete, dangerous, or prohibited.")

 

  MA497LL/A FB463LL/A MC572LL/A FC060LL/A MD481LL/A MD388LL/A ME344LL/A

Reply

  Google Maps: ("Directions may be inaccurate, incomplete, dangerous, or prohibited.")

 

  MA497LL/A FB463LL/A MC572LL/A FC060LL/A MD481LL/A MD388LL/A ME344LL/A

Reply
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