Originally Posted by THT
Remember, they are just like you. And if you have any perspective, you should realize they really don't know what they are talking about (they are just like you
) because no one has the market demographics, sales info, expectations, and such. If they did, they won't be talking, and would be selling the information or working for the company.
I'm sure that exact same argument was used against ppl who said the following:
"I don't think the G4 Cube will sell well."
"That new AppleTV gizmo just doesn't seem very compelling."
"You know what? I think iPod sales may be due to plateau soon."
Sometimes, boardroom info is overrated. We, the buying public, ultimately determine what fails and succeeds, by voting with our pocketbooks. And sometimes (just sometimes, mind you), despite the best efforts of all the marketers and product people, we have a better take on what is or isn't going to work, because we're not inside the bubble.
After all, if boardroom info and being a marketing guru really WAS the hand of God, instead of an advantage, NO products would fail, and all the suits would be happy and dancing a merry jig in the streets, eh?
As for 3G, just think about this factoid. In terms of 3G users, the USA, as of calendar Q4 07, has a slightly higher percentage of 3G users in its market then Great Britain, Germany and France in their respective markets. Italy/Spain is a little bit higher. Apple did their market demographics right, and their strategy right, by going with EDGE at first with the iPhone.
Not exactly. For example, Italy's 3G penetration rates are over double
American ones:3G penetration rates in Italy are already at 29%, Spain and UK are at about 18%. Even the USA is getting well along into 3G, with 13% having migrated to 3G.http://3g4g.blogspot.com/2007/09/random-statistics.html
Now add to that that, with the iPhone, we're talking the high-end segment of the market, where 3G is more expected (and more likely to be use) than the market as a whole.
Going with EDGE first with the iPhone was mostly correct in the US, but not really in Europe, and certainly wouldn't be in Asia, specifically Japan and Korea, whose 3G penetration rates are among the highest in the world.
The difficulty with Europe has mostly been price.
I'd agree that price is an issue, but it's far from the only one. Price alone won't turn things around long-term in Europe, not with the iPhone's current feature set. Fortunately, help appears to be only two months away or so.
Corollary to that is Europe does have more high-end phones on the market, and at discounted prices with contract. Lastly, Apple's brand power isn't very strong outside of the USA. So, competition is stiff.
Yup. As I've said many times.
The lunacy is that members of the Internet believe that Apple does not know this.
The lunacy is that Apple did
know this, and yet still
thought they'd run roughshod over it anyway, with what was basically the US 2.5G model. After all, Euro sales are underwhelming, why, again?
Oh, I'm sorry, I forgot... it was all part of Apple's master plan. Apple never makes mistakes. Apple has the Euro market "right where they want them"... etc. etc.
Look, while I believe that Stevie J is the closest thing the industry has to a reliable techno-visionary, at least at the CEO level (and certainly much better than Gates the Fraud, who initially missed the Internet
), NO ONE is Nostradamus in this industry. Apple's slipped on banana peels before, and it'll do it again. That's not so important. What is important is how they respond
While I don't think the people participating in European iPhone topics here on AI are xenophobic, it's something that shouldn't be discounted for any company entering into a foreign market. People are nationalistic, are xenophobic by nature. Apple, whose a rather galling company for techno-geeks and enterprise CIOs, generates controversy as part of its being. It shouldn't come as a surprise that their are so many love-hate discussions. And that's just in the USA. Imagine Apple entering an entrenched cell phone market in Europe with it's own set of fan-culture. Well, lile evolution threads, patience and fortitude are required.
So part of Apple's problem in Europe is simple xenophobia? In a market that has THAT many different cultures, languages, traditions? Um... okay.
I think perhaps in highly homogenous Japan, you could make that argument, but not so much in Europe. After all, do the Germans, French, Italians, Spanish, Flemish, etc. really
love the Finland (home of Nokia) so much? No, but they certainly buy their phones in epic numbers, because their phones are good, for the most part.
If your argument is more along the lines of the fact that there's a "Euro" way of doing things, certain expected features, etc., then I can get with that. In fact, that's what many Euro posters here have been saying for a long time.