1. Consumers also suffer from reflections, the fact they don't recognise what the problem is is irrelevant. As is the spurious suggestion that they are the ones who will be watching movies (video editors anyone?) not web browsing, or trying to read text documents and emails through the reflections.
2. How does NOT putting the glass on which is an extra, adds to the weight and complexity of fittings etc make for "additional complexity"?
3. How come it is possible to choose screens on the MacBook following your logic?
Ok is anyone else getting tired of gross exaggerations? I have a MacBook... glossy screen as you know. I can't remember ONE time I had difficulty reading text or browsing websites because I was being blinded by reflections. In fact the ONLY time I ever see reflections is if light is coming in from a window and shining directly on my screen and even then it's not that bad at ALL. I have yet to use my MacBook outdoors after nearly 2 years of ownership so that has not been a problem either. Look, I understand the complaints from video editors and others, but the people that are suggesting these screens are unusable for anyone because of all the glare just don't know what they are talking about. I am a consumer, but I would not consider myself to be "suffering" from reflections, nor do I consider myself to not "recognize what the problem is" as you say, because for me there is no problem. It's a personal preference, and in some cases for certain people, a necessity to have a matte screen. I understand that, but if you are not one of these people, and you are ranting and raving about the horrible glare problem, just stop because there is very little if any truth to it.
As for your number 3, there is no screen option on the MacBook! Only the pro...
Edit: I will add one thing... I have noticed that when you look at the glossy screens in the Apple Store, the reflections are much more apparent, but that has to do with the bright fluorescent lighting in the store. In normal home lighting, the experience is much different.