Originally Posted by bloggerblog
I don't know about that... Apple strong-armed Google, Yahoo, and MSN into denying anyone using click-ads to include the word iPod. You can't even advertise your product as being compatible with an iPod, nope... it's "illegal". I personally find that to be unfair, because if I designed a product that works with an iPod, such as an arm-band, I should be able to advertise saying that this armband was designed for the iPod. Some companies seem to slip through the cracks, but very rarely.
As for the Mighty-Mouse name, how does that cause any damages to M&M. It's not like someone will end-up buying an Apple product instead! If anything it should've brought them more sales.
Apple owns the name iPod. Therefore, anything used in conjunction with that, as a business, needs to be licensed. It's not a matter of "strongarming". It's the law. A company isn't allowed to use other's copyrights and trademarks without permission. Even in writing a book, permission is needed. You'll find that to be true everywhere.
You may think it's unfair, but it's not. .you can say that your armband is compatible with some of the most popular players. That would work too. But if you want to use Apple's trademark, you should have to get permission. You're feeding off their success.
The problem has to do with inappropriate use of the trademark which results in a negative opinion of it, or a dilution of it, which leads to the loss of the trademark entirely.
A company is almost forced into defending it because of those reasons.
If they don't defend it, it could fall into the public domain, as have so many other trademarks over the years.