or Connect
AppleInsider › Forums › General › General Discussion › Apple backs out of Apple Expo, but Paris store coming
New Posts  All Forums:Forum Nav:

Apple backs out of Apple Expo, but Paris store coming

post #1 of 27
Thread Starter 
Apple appears to have changed its mind about attending this year's Apple Expo in Paris, France but is pushing ahead with plans to open an elaborate flagship shop in one of the most trafficked areas of the capital city.

Apple out of Apple Expo?

The French-language MacGeneration, which issued reports on both matters this week, notes that the Apple Expo website suddenly makes no mention of the Mac an iPhone maker as an exhibitor at this year's conference, scheduled to run September 17 - 20.

That wasn't always the case, according to the report. As recently as last week, the Apple Expo site was said to have listed Apple as the register of two of the conference's largest exhibition booths, or the same floor spaces it occupied last year.

Although the spaces once designated to Apple are now marked "reserved," MacGeneration claims to have it on good measure that Apple has indeed withdrawn from the conference. A statement from show organizers is expected within the week, according to the report.

Apple Expo was once the world's largest Apple trade conference, attracting more than 90,000 attendees a year during its prime. However, Apple's commitment to the show has waned over the past few years, with chief executive Steve Jobs canceling a keynote appearance in 2005 due to illness then failing to make up for it the following year.



Attendance fell to 54,000 last year as Apple, facing last minute delays in launching the iPhone locally, was unable to show off the touch-screen handset during the conference.

"This is a sad news because this year is the 25 birthday of Apple expo," MacGeneration's Christophe Laporte told AppleInsider. "[It's] really hard to imagine an Apple expo next year."

Apple flagship @ Carrousel du Louvre

In what may be some solace to French Apple enthusiasts, a second report adds that Apple has just received the go-ahead from regulators to open an Apple Store at*Carrousel du Louvre in Paris. Though no timeframe was specified, the flagship store will reportedly span some 7,700 square feet over two floors.

The Louvre, a historic monument and one of the world's most visited museums, attracts over 9 millions visitors each year, 40 percent of which are said to be tourists.



Still, Apple is more than a year late in tackling the French retail market based on a series of comments from members of its leadership over the years. In 2005, Jobs was reported to have told a visitor at the Apple Store Regent Street in London that the company would open its first store in France in 2007.

It's believed Jobs was referring to plans to open an outlet along Champs Elysées, the most prestigious and broadest avenue in Paris. Senior Vice President of Apple Retail, Ron Johnson, has previously named Champs Elysées one of five "key locations" in the world where he said Apple needed to operate a retail store. It's unclear why plans for the store fell through.
post #2 of 27
Ahh, just another example of Apple showing the developer community (& overseas users) what they think of them.

No, that is not sarcasm but, yes, it is cynicism.

-Clive
My Mod: G4 Cube + Atom 330 CPU + Wiimote = Ultimate HTPC!
(Might I recommend the Libertarian Party as a good compromise between the equally terrible "DnR"?)
Reply
My Mod: G4 Cube + Atom 330 CPU + Wiimote = Ultimate HTPC!
(Might I recommend the Libertarian Party as a good compromise between the equally terrible "DnR"?)
Reply
post #3 of 27
Doesn't seem like there's a good enough reason to be there, so no love lost...

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #4 of 27
One could be forgiven for getting the impression that Apple and it's CEO don't give much of a stuff about Europe. Talk about putting in the minimum amount of effort.
post #5 of 27
Quote:
Originally Posted by cnocbui View Post

One could be forgiven for getting the impression that Apple and it's CEO don't give much of a stuff about Europe. Talk about putting in the minimum amount of effort.

Can you blame 'em? There's no market of billions of people looming on the horizon to shell out tens of thousands of dollars for high-end MacPros, but there is such a market for iPhones. Gee, I guess it makes business sense after all.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #6 of 27
Quote:
Originally Posted by cnocbui View Post

One could be forgiven for getting the impression that Apple and it's CEO don't give much of a stuff about Europe. Talk about putting in the minimum amount of effort.

From what I've seen, Europeans always prefer products made in EU over product made elsewhere even if it means getting less for the money. I think this is good for EU economy and growth.

Only if Americans can do the same!!
post #7 of 27
Quote:
Originally Posted by NasserAE View Post

From what I've seen, Europeans always prefer products made in EU over product made elsewhere even if it means getting less for the money.

Exactly what sort of products did you have in mind?
post #8 of 27
Quote:
Originally Posted by SpamSandwich View Post

Can you blame 'em? There's no market of billions of people looming on the horizon to shell out tens of thousands of dollars for high-end MacPros, but there is such a market for iPhones. Gee, I guess it makes business sense after all.



Yes, the same sort of sense that decided the US model for iPhone sales would be appropriate for Europe.
post #9 of 27
Quote:
Originally Posted by cnocbui View Post



Yes, the same sort of sense that decided the US model for iPhone sales would be appropriate for Europe.

Well, there you go. They don't understand Europe, so that market is dead to them.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #10 of 27
Quote:
Originally Posted by NasserAE View Post

From what I've seen, Europeans always prefer products made in EU over product made elsewhere even if it means getting less for the money. I think this is good for EU economy and growth.

The British economy (locally made food products especially) seems fairly robust. Scotland-mineral water FTW!! EU cars kick butt too. Nice to see tons of Audis and BMWs around. Honestly I have no idea how Europe still produces and profits from British and EU stuff with so much insane competition from around the world. Perhaps domestic EU loyalty is responsible.

Quote:
Originally Posted by SpamSandwich View Post

Can you blame 'em? There's no market of billions of people looming on the horizon to shell out tens of thousands of dollars for high-end MacPros, but there is such a market for iPhones. Gee, I guess it makes business sense after all.

The iPhone is a start. However long-term, things will depend on the Mac. However as I have postulated before, all growth is simply now what Apple might find sustainable. It has a lot to face up to on the US side alone even if there are enormously, apparently juicy, global markets waiting...

Quote:
Originally Posted by cnocbui View Post

One could be forgiven for getting the impression that Apple and it's CEO don't give much of a stuff about Europe. Talk about putting in the minimum amount of effort.

Well, Regent Street UK Apple Store is quite the beacon for Europe, but that's UK. A nice France store would be cool.
post #11 of 27
Quote:
Originally Posted by NasserAE View Post

From what I've seen, Europeans always prefer products made in EU over product made elsewhere even if it means getting less for the money. I think this is good for EU economy and growth.

Only if Americans can do the same!!

I don't know why you make such an statement, but I think you are completely wrong. I am Spanish and I buy the best product I can find for what I want to do (if my money can buy it, of course). These days the problem is taxes... if I buy something from eBay or Amazon in the US, I will have to pay quite a bit in taxes, but if I can find it in eBay or Amazon "co.uk" then it is cheaper. I still buy many things from the US, not only now that the dollar is cheap for us, but also when it was all the other way around.

Another problem has to do with voltage and other ISO standards that differ from the US to Europe. I would love to buy many home automation gadgets to control my house from my Mac, but they are only for 110-120 volts... and the variety of those available for 220v is almost ridiculous.

By the way, do you buy anything from Europe?

I hate all this situations. Aren't we supposed to live in a globalized world? Then let me buy whatever I want from the place that can serve it to me... because sometimes there is no way to find an specific product in Europe.

And politically speaking this situation is even worse. French people don't like Spanish people so they would not buy a Spanish product if there is an American one (you could probably say the same the opposite way, but I am Spanish and I have bought many Sagem ISDN cards and other French technology). We speak different languages and we have really different customs, so the idea of "Europeans protect their market" doesn't hold up in the real world.
post #12 of 27
Quote:
Originally Posted by sunilraman View Post

A nice France store would be cool.

I can just imagine the snooty French "Geniuses" at Apple Store Paris...

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #13 of 27
Quote:
Originally Posted by sunilraman View Post

Well, Regent Street UK Apple Store is quite the beacon for Europe, but that's UK. A nice France store would be cool.

The population of the EU is about 490 milliion.

Only 60m of those are in the UK. Bit of a mistake to put your 'beacon' store for Europe on an island off the coast if you ask me ;-)

Germany - with 82m, and relatively accessible, being on the mainland - might have been a more appropriate location.
post #14 of 27
Quote:
Originally Posted by cnocbui View Post

The population of the EU is about 490 milliion.

Only 60m of those are in the UK. Bit of a mistake to put your 'beacon' store for Europe on an island off the coast if you ask me ;-)

Germany - with 82m, and relatively accessible, being on the mainland - might have been a more appropriate location.

As a person who lives just next to London, I agree entirely.

Forget this overpriced windy shipping-lane island.
post #15 of 27
Quote:
Originally Posted by SpamSandwich View Post

Can you blame 'em? There's no market of billions of people looming on the horizon to shell out tens of thousands of dollars for high-end MacPros, but there is such a market for iPhones. Gee, I guess it makes business sense after all.

NO there is just 450 Mio Europeans (EU27) with a very strong Euro - but never mind. Just carry on chasing Mister Wong.
post #16 of 27
Quote:
Originally Posted by cnocbui View Post

Germany - with 82m, and relatively accessible, being on the mainland - might have been a more appropriate location.

Apple is going to Munich (well they are based there anyway) but yeah. Talk about ignoring a strong economy.
post #17 of 27
Quote:
Originally Posted by freelander51 View Post

NO there is just 450 Mio Europeans (EU27) with a very strong Euro - but never mind. Just carry on chasing Mister Wong.

The point (which you seemed to have missed entirely) is that there is a huge worldwide demand for computers disguised as phones (aka iPhone) versus computers in general. The market for phones outpaces computers by a very, very large margin. The demand for phones is very high in every market, not just Asia, not just Europe.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #18 of 27
Quote:
Originally Posted by Bottacco View Post

I don't know why you make such an statement, but I think you are completely wrong. I am Spanish and I buy the best product I can find for what I want to do (if my money can buy it, of course). These days the problem is taxes... if I buy something from eBay or Amazon in the US, I will have to pay quite a bit in taxes, but if I can find it in eBay or Amazon "co.uk" then it is cheaper. I still buy many things from the US, not only now that the dollar is cheap for us, but also when it was all the other way around.

Another problem has to do with voltage and other ISO standards that differ from the US to Europe. I would love to buy many home automation gadgets to control my house from my Mac, but they are only for 110-120 volts... and the variety of those available for 220v is almost ridiculous.

By the way, do you buy anything from Europe?

I hate all this situations. Aren't we supposed to live in a globalized world? Then let me buy whatever I want from the place that can serve it to me... because sometimes there is no way to find an specific product in Europe.

And politically speaking this situation is even worse. French people don't like Spanish people so they would not buy a Spanish product if there is an American one (you could probably say the same the opposite way, but I am Spanish and I have bought many Sagem ISDN cards and other French technology). We speak different languages and we have really different customs, so the idea of "Europeans protect their market" doesn't hold up in the real world.

I buy few things from Europe. I owned a BMW and Mercedes Benz few years back. Almost half of what I have back home came from Europe because it is 240V. Unfortunately, we are still not living in a globalized world where goods supposed to cost almost the same not 50 to 100% higher from country to another. I used to travel to Europe every year even before the EU formed and I rarely seen American cars, American clothing stores, and electronics.

check out the recent lawsuit by US against EU.
post #19 of 27
Quote:
Originally Posted by NasserAE View Post

I buy few things from Europe. I owned a BMW and Mercedes Benz few years back. Almost half of what I have back home came from Europe because it is 240V. Unfortunately, we are still not living in a globalized world where goods supposed to cost almost the same not 50 to 100% higher from country to another. I used to travel to Europe every year even before the EU formed and I rarely seen American cars, American clothing stores, and electronics.

check out the recent lawsuit by US against EU.

You won't find many American made cars in Europe because they are generally completely unsuitable for conditions here or are out of sync with local aesthetics. Clothing - don't think I'll go there. Plenty of US electronics to be found, much of it manufactured by local subsidiaries, but increasingly made in China these days. In fact vast quantities of goods on sale in Europe are made in China.

Vast quantities of Japanese made goods are sold here as well from electronics to cars.

I drive a Japanese car myself.
post #20 of 27
Quote:
Originally Posted by cnocbui View Post

You won't find many American made cars in Europe because they are generally completely unsuitable for conditions here or are out of sync with local aesthetics. Clothing - don't think I'll go there. Plenty of US electronics to be found, much of it manufactured by local subsidiaries, but increasingly made in China these days. In fact vast quantities of goods on sale in Europe are made in China.

Vast quantities of Japanese made goods are sold here as well from electronics to cars.

I drive a Japanese car myself.

Apple products are not made in the US. They are made in Asia as are many products sold in both the US and Europe. As for cars, I see many Fords, Opels made by US firms on our roads. The whole issue of chauvinism is moot.

Apple seems to neglect the huge European market for all its products by its ridiculous pricing policy, its lack of advertising and general absence of Apple stores in the major centers.

As an example of the price issue, take the Apple TV. In the US the price was dropped from $299 to 229. That is Euro 195 to 150. I thought that had to do with iTunes offering TV and Films for sale. Now they offer that in France as well but the price of the Apple TV is stuck at Euro 299. That is $465. The company will have to spend more on increasing their market share, but the rewards are there as well.

All it takes is the will.
post #21 of 27
Quote:
Originally Posted by NasserAE View Post

From what I've seen, Europeans always prefer products made in EU over product made elsewhere even if it means getting less for the money. I think this is good for EU economy and growth.

Only if Americans can do the same!!

You so crazy!
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
Reply
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
Reply
post #22 of 27
I'm an expat living and working in Germany for over 19 years now (wife is German). From day one, working and living here was like going back in time at least 5 years. A great opportunity then and now, since you get a view into the future if you keep up with tech in the states. Thing to know though, is that Germans and Europeans as a whole, are traditionalists and VERY skeptical, and it is extremely difficult to initiate change in the way, and how they do things. However it can be done (read below for suggestions).

My first job in Germany was making presentations and doing training for an Authorized Apple Retailer, helping to move German ad agencies and print shops/plants away from typesetting machines and traditional litho (I still do consulting in this area). Germans hate to mess around with what they know, hence even today, getting some shops to move to OS X (many still on 9) is difficult. Move a button on their favorite app, and they go bezerk, and most of all, their productivity goes down sometimes up to 30% for many months. This is a HUGE deal, since as someone mentioned above... labor laws and practices are quite different in Europe, with reality being that most shops are working at human capacity, minus 1. A 30% or even 10% drop in productivity is a monstrous strain on a business here financially, so what do they do? Go with what works and don't change anything... not drastically anyway like an OS change or an app upgrade like to CS3, etc.

Very important financially speaking and specifically in regards to consumers, is that regardless of the population statistics in Germany or Europe as a whole, you have to consider the "disposable income factor" as well as the consumer credit traditions here. Both of those, in reality and statistics, put a very small minority of potential clients available for Apple to sell to, as apposed to the states. People here just don't have 1-3k to spend on a computer, considering just the other day I saw an add for a Toshiba 15,4 notebook from a major electronics retailer for only 300,00 EUR. Granted, an older model and WinCrap... but you can see the tough sell coming... even tougher here since a lot of business people don't even want XP, let alone an Apple(?)... BootCamp(?).... can't install Win2000(?)... 10 TIMES more expensive(!?!)... and last but not least, if it looks toooooo easy, then it can't possibly be a good "computer" (skeptics coming into play here). There are many more factors why it takes a while longer here, but above is the short list.

Note: The above observations are NOT meant to slight or diss the Germans or Europeans in any way. It's just to point out that the retail, legal, sales and workforce environment is completely different... which REQUIRES Apple to "Think Differently"! I've been saying this for almost 20 years now, and I'd just LOVE to see them get it right this time around.

1) A good "start" (relaunch) in Europe as a whole (which would include the UK) for Apple, would be to peg their prices closer to the actual exchange rate. Currently, a Macbook for example should be roughly priced at 699,- or no more than 749,- (699,- being the preferred marketers choice surely).

2) MUCH MORE advertising similar to what's available stateside. A huge selling point, and even larger than it is in the states, is the secure nature of the Mac OS. The media here has such a stronghold on current thinking, that it's constantly purveyed that even turning on a computer, you can have all of your life savings stolen (really... and Germans save a lot!.. a big thing!). In this vein of thought, ads must be targeted to what's important within each country, or at least Europe-wide, aesthetically as well as culturally. Europeans are traditional vacationers, up to 6 weeks a year. Show ads how iPhoto and iMovie make personal moments, fast, easy, painless and fun to save(!), backup(!), use and share. Aesthetics are already moving in the right direction, with aluminum and black as apposed to white, which looks horrendous in Europe with it's drab rustic backdrop. Note: case in point, the resurgence of white cars. Audi, BMW, and Mercedes are offering them here too, but you are generally advised not to lease one, since the color will devalue the car at return time. I personally don't want one (black on black only for me!), but I asked recently while getting info on the new A5 Cabrio for Spring 2009 delivery

3) On the business side, there MUST be more ads revealing how everything syncs seamlessly, and the built-in ease of use of using Mac and OS X for everyday work (Spotlight, iWorks, etc. as opposed to MSO). Rant coming: why oh why Apple, did you not come up with Quick View earlier, or at least include it in the last Tiger upgrade? Within the graphics community here... people just drool when I show them (with SneakPeekPro installed)... but the bosses won't go for the whole enchilada (Leopard) just yet; maybe next year. Afraid of the productivity drop I mentioned above, since we're busting at the seams at the moment with orders (economy is booming again after 3 years of stagnation).

To summarize: give Europeans the opportunity to embrace the Mac as something they inspired: industrial design purity was born here; and fits their lifestyle far better than Windoze: security and family-time is more important than the next Firewall, Windoze, Anti-spy and virus update, and backups (TimeMachine).

Sorry for the length... I must learn to edit better....
Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
Reply
Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
Reply
post #23 of 27
Quote:
Originally Posted by NanoAkron View Post

As a person who lives just next to London, I agree entirely.

Forget this overpriced windy shipping-lane island.

Is that the same overpriced island where the Apple products are cheaper than other parts of Europe?
post #24 of 27
Quote:
Originally Posted by SpamSandwich View Post

Doesn't seem like there's a good enough reason to be there, so no love lost...

I would have thought 90,000 potential customers was a good enough reason to be there.

From what I gather this event used to be the most attended Apple event anywhere in the world so it seems odd to me that Apple seem to have abandoned it just as they are expanding their sales presence in Europe.
post #25 of 27
Quote:
Originally Posted by NanoAkron View Post

As a person who lives just next to London, I agree entirely.

Forget this overpriced windy shipping-lane island.

Do you know how many sales Apple make in each European country?

Which is there No. 1 market, No. 2 market, etc.

No? I didn't think so.

Presumably Apple is opening stores in the UK first for a reason. Maybe they have the highest sales potential or maybe it is just easier to open stores in the UK. I don't know and I don't care. Apple Stores are great as they help convert people to the Apple brand which is what we all want. I just hope they open one near me.

Apple can't open stores everywhere at once but I'm sure before not to long they will have stores throughout the rest of Europe.
post #26 of 27
Quote:
Originally Posted by Shaun, UK View Post

...Presumably Apple is opening stores in the UK first for a reason...

Perhaps because the UK is the only major English-speaking country in Europe? It's a start, a foothold for Apple USA to get into Europe. I don't think Europeans should be too offended. Australia, New Zealand, Dubai, Singapore, Taiwan, Mexico City... I'm sure they all would love a big chunky sexy Apple Store in their major cities. Consumers and businesspeople alike.
post #27 of 27
For example you can't get adidas shoes from the US in Germany (they've a complete different line-up). If you can get those shoes, they cost like 30$ in the US and 80€ (ca. 110$ !!!) here ... you're asking why nobody is wearing US clothes?

Macs are seen as "designer only" computers and way too expensive in Germany. Everyone asks me "whoo you've an Apple computer, wasn't that expensive?" ... after asking them what they had to pay for their whole system with Vista, AV, Firewall, Office et cetera they found out that they had to pay more. They even don't know that you can get a MacBook for around 1,000€. Apple needs ads like "Computer Bild says better than Vista, only 995€"

The next reason is that every school uses Windows. You learn how to use Word, Excel and Powerpoint. Why should you buy a complete different OS? Well ... at a presentation I plugged my MacBook to the beamer, read the notes out and used the Remote instead of a not really working bluetooth mouse

edit: Many people think that Apple makes nothing but iPods and iTunes
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Discussion
AppleInsider › Forums › General › General Discussion › Apple backs out of Apple Expo, but Paris store coming