Among the studios serving up films on the UK store are 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate UK.
Apple said the service is already pre-loaded with 700 films available for rent or purchase, with titles available for purchase on the same day as their DVD release, including favorites such as Hitman, I Am Legend, National Treasure 2: Book of Secrets and Into the Wild. Over 100 titles are also available in high definition for viewing on a widescreen TV with Apple TV.
Were kicking off movies on the iTunes Store in the UK with over 700 films for purchase and rent, said Eddy Cue, Apples vice president of iTunes. We think customers in the UK are going to love being able to enjoy their favorite movies on their iPod, iPhone or on a widescreen TV with Apple TV.
In Canada, Apple said over 1,200 films are available for rent or purchase, including 200 titles in high definition. Movies are available from all the same studios as those in the UK, with the addition of those from Canadian film house Maple Pictures.
With iTunes Movie Rentals, once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV, and users with a fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching it, and once a movie has been started customers have 48 hours to finish itor watch it multiple times.
In the UK, iTunes movies are available at £6.99 for library title purchases and £10.99 for new releases. iTunes Movie Rentals are £2.49 for library title rentals and £3.49 for new releases, and high definition versions are priced at just one pound more.
In Canada, iTunes movies are available at CAN$9.99 for catalog title purchases, CAN$14.99 for recent releases and CAN$19.99 for new releases. iTunes Movie Rentals are CAN$3.99 for library titles and CAN$4.99 for new releases, with high definition rental versions priced just one dollar more.