Just to get it entirely right, he actually said "in almost all of these countries, the price is a maximum of 199, all around the world"
Notice he didn't actually say "dollars". Sneaky little bastards.
But you're right obviously, looks like a pricey iPhone in Belgium...
Luckily I go to school in the Netherlands
While tied sale is not illegal in most European countries, I believe people must at any time be able to cancel their service contract and get their phone unlocked, be it for a fee.
Please correct me if I'm wrong.