Originally Posted by mbene12
pretty harsh imo
Not harsh, just accurate. The argument is way off base.
As for it just being a couple months old...kinda, but iTunes for TV has been around a lot longer and this is only a tweek on it. Are they even advertising it or the apple tv? I would be more optimistic if they started advertising, that would be a sign of commitment.
Until movies came out in large numbers, and for Apple, the two thousand they now have are large numbers compared to what they had before, and rentals, the video section was just treading water. It served to say that Apple was interested, but without content, there was nothing much they could do. Even so, they outsold all other services. Now, we'll see the trend move much more quickly. But it will still take a couple of YEARS to make a big dent in Apple's bottom line, not a couple of months. That's like asking a baby to get up and run before it can walk. It's just in the crawl stage now.
I am not taking the position that apple needs to make much of a direct profit from this, but the movie industry certainly does if they want to have the content.
The movie industry, just like the music industry is making a damn good profit off iTunes. It's been shown several times that they get more from iTunes per sale than they get from any other service.
Remember that not only do they not have to press disks, pack jewel cases and printed liner notes, but they have no distribution costs, and they don't have to take back unsold copies and destroy them. Don't believe their crying. They're doing just fine.
What the content providers are concerned about is that downloads are not growing at the pace that hard copy sales are shrinking, so they are trying to make up the difference by charging more for the downloads. There two trains in motion here. One is that they want to make up the losses in hard copy, and two is to try to slow down the growth of downloads with the hope that it will keep hard copy sales numbers up. Neither course of action is going to work.
Maybe these numbers are good considering the lack of advertising, but think how much problem they have had with the TV networks over even greater revenue. Am I "completely out of whack" for hoping that they could get to at least that level?
Hoping and expecting are two very different things.
I hope Apple will sell 20 million Macs in 2009, but I don't expect them to.