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Microsoft offers first hints at anti-Apple marketing blitz for Vista

post #1 of 130
Thread Starter 
Microsoft this week offered a window into the first phase of a mega million dollar advertising campaign designed to clear up 'misconceptions' about the quality of its Windows Vista operating system exacerbated by in-your-face marketing efforts on the part of longtime rival Apple.

The first series of ads in the campaign were reportedly met with rave reviews last week when they were previewed at Microsofts employees-only Global Exchange conference.

"[I] got goosebumps - just, wow," said one insider who was privy to the preview.

While those ads have yet to surface publicly, the first instances of an associated Web campaign spotted by ZDNet suggests the Redmond-based software giant will attempt to alter the perception of Vista by liking its critics to proponents of flat earth theory.

Instead of responding directly to Apple's influential "I'm a Mac, I'm a PC" global campaign, an ad that appears on the company's website (below) recalls that "at one point, everyone thought the Earth was flat." It links to a recently established information base on the state of Windows Vista, which attempts to "clear up some confusion and lingering misunderstandings" about the XP successor while simultaneously admitting to some early missteps.

"We know a few of you were disappointed by your early encounter. Printers didn't work. Games felt sluggish. You told usloudly at timesthat the latest Windows wasn't always living up to your high expectations for a Microsoft product," the company said. "Well, we've been taking notes and addressing issues."

What follows are a series of common questions on the part of would-be Vista adopters, such as "Why do I keep reading that Windows Vista won't work with my hardware or software?," along with answers.



"We know that's what some people are saying on the Internet," the company said, opting not to mention Apple by name. "And in its early days, Windows Vista did experience some compatibility problems. But thanks to our industry partners' efforts during the past 18 months, here's where things stand today."

According to Microsoft, Vista now supports nearly 77,000 hardware products, runs 98 of the top 100 consumer software programs, and works with all of the leading small business applications.

The security of Vista is another matter which Microsoft believes to have been exploited unfairly by Apple's marketing tactics. As such, the company's references to the Mac maker and its Leopard operating system in this regard are not as subtle.

"Windows Vista has fewer than half the security vulnerabilities of Windows XP," Microsoft said. "It's also 60% less likely to be infected by spyware or malware than Windows XP SP2. And in early 2008, Windows Vista was shown to have 89% fewer vulnerabilities than MacOS X 10.5, making it the most secure Windows release to date."

In total, it's believed that Microsoft plans to spend more than $300 million on its pro Vista, anti Apple marketing blitz before the dust settles.
post #2 of 130
Ha! What's funny is that it simply isn't true that people thought the earth was flat during that time period. It's the myth of the myth of the flat earth.
post #3 of 130
what a RUBBISH ad

it actually looks like something "PC" would say..

parody of a parody...mmm.. M$ IS a parody!

un-be-lievable.


--

How do they measure these vulnerabilities ? what are they?

and

Isn't 60% of "LOTS" still actually "LOTS" ??
I don't see how an anti M$ stance can be seen as a bad thing on an Apple forum I really can't!

nagromme - According to Amazon: "SpongBob Typing Tutor" is outselling Windows
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I don't see how an anti M$ stance can be seen as a bad thing on an Apple forum I really can't!

nagromme - According to Amazon: "SpongBob Typing Tutor" is outselling Windows
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post #4 of 130
They'd do better to just give $300 million worth of [Vista] product to schools.

Instead, they do this, which I compare to Ballmer on stage peeing into a fan while shouting "Marketing! Marketing! Marketing!".
:-D * * * * * * * * * * * * * * * *
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:-D * * * * * * * * * * * * * * * *
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post #5 of 130
Quote:
Vista now...runs 98 of the top 100 consumer software programs

I have to ask: which 2 programs doesn't Vista run?
post #6 of 130
They'd do better to spend the $300m on engineering, because the problems are not "misconceptions."
post #7 of 130
Quote:
Originally Posted by AppleInsider View Post

...rave reviews last week when they were previewed at Microsofts employees-only Global Exchange conference.

As if they're going to say otherwise to the press?

How much pre-launch explanation and hype does the campaign need if it's really that good?

Who the f are they kidding? ;-)
post #8 of 130
Quote:
Originally Posted by AppleInsider View Post

In total, it's believed that Microsoft plans to spend more than $300 million on its pro Vista, anti Apple marketing blitz before the dust settles.

wow!
I believe they could have saved a lot of money by not trying to clear the name of Vista.
if they would have just accepted that it wasn't ready and left it at that, and instead of "fixing" vista for the last 18 months, they should have just released this version of Vista with a new name.

(vista was a mistake here is "Windows Futura" (or whatever silly name they would have come up with).
there is a 3 dollar marketing blitz, if I ever thought of one..

*edit:
PS: and seeing is believing.. and for now I don't believe that it's better yet..
and 2% of hardware is still not compatible, so what if all the hardware I use (mostly audio pro hardware) is exactly the 0.05% of all hardware available that falls within those 2% ??
than I'd still be up sheet creek with no paddle.
luckily I have a mac and a linux machine
post #9 of 130
One wonders if the ads will point out that one of the best machines to run Vista on is a smokin' hot Macintosh.

Maybe not!
post #10 of 130
I haven't used Vista yet myself, so I can't personally judge it; but everyone I know who's 'upgraded' to Vista has regretted it, and many of them have paid for the 'downgrade' back to XP when getting hew hardware. Most of them are Programmers or IT/Networking professionals to boot.

Without seeing the ads, it's hard to say if this will be a good campaign, but I have the feeling it will have a backlash effect if people think it's desperation on M$ part.
You need skeptics, especially when the science gets very big and monolithic. -James Lovelock
The Story of Stuff
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You need skeptics, especially when the science gets very big and monolithic. -James Lovelock
The Story of Stuff
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post #11 of 130
I have been using Vista since launch. It is a resource hog. Also a lot of programs did not run correctly, because instead of Microsoft fixing security holes they just cripple rights the applications have. Also I decided to install Vista 64 bit. That was a mistake. Drivers didn't work correctly. Applications didn't work correctly. It was a mess. The whole thing with Microsoft saying, "Just plug in your device and Windows will go out and find the driver you need over the internet." Well that didn't work either.

That is why I have a Mac now.
post #12 of 130
:: grabs the popcorn and cuddles up with his MacBook ::

I'm actually really curious about what they have up their sleeve.
post #13 of 130
The only flat earth in this context is the one you find yourself prostrated upon, prone, after the day's third Vista BSOD.
post #14 of 130
Can Microsoft do anything secretly? Does it always have to be a huge press event? Wouldn't it be somewhat more effective if they actually surprised Apple with this? Goobers.

I wonder if they're going to delay the ad campaign and cut features from it as it nears release?

Quote:
Originally Posted by AppleInsider View Post

"Windows Vista has fewer than half the security vulnerabilities of Windows XP," Microsoft said. "It's also 60% less likely to be infected by spyware or malware than Windows XP SP2. And in early 2008, Windows Vista was shown to have 89% fewer vulnerabilities than MacOS X 10.5, making it the most secure Windows release to date."

Haha... lines like that always crack me up.
People can dress up numbers however they like -- it is the reality of a situation that actually matters. I could browse porn all day long on a Macintosh and never get infected with a single thing. Good luck doing that in Windows Vista and Internet Explorer (heck, good luck when your daughter researches her Brittany Spears report). Your computer will transform before your eyes. I may not be working as a computer technician anymore, but the 'security' of Windows Vista was definitely apparent in the customers that kept giving me stacks of $100 bills to clean up their operating systems.
The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
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The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
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post #15 of 130
Here's a fact about Vista - I got it on a reasonably high end Dell laptop three months ago. It still won't install SP1 due to driver issues (and it has the latest drivers on offer). Two days ago it took five and a half hours to transfer 110 Mb of small files from my NAS drive to my local drive. It wasn't a problem with the connection - I tested that, and did some other transfers successfully - it's a basic problem with Vista's file handling, which makes my ethernet connection run slower than a dialup modem.

Next time, Apple...
post #16 of 130
Quote:
Originally Posted by pooped View Post

wow!
I believe they could have saved a lot of money by not trying to clear the name of Vista.
if they would have just accepted that it wasn't ready and left it at that, and instead of "fixing" vista for the last 18 months, they should have just released this version of Vista with a new name.

(vista was a mistake here is "Windows Futura" (or whatever silly name they would have come up with).
there is a 3 dollar marketing blitz, if I ever thought of one..

This is a great idea! Then I could see the new "I'm a Mac" adverts . . .

The dumpy PC guy is dragged away by some suits, and he's back in moment
with a thin disguise. Mac guy asks him what's up. PC guy claims he's someone
new. Mac guy isn't buying it. In fact, he can make a comment that no one
will buy it!

Journalism is publishing what someone doesn't want us to know; the rest is propaganda.
-Horacio Verbitsky (el perro), journalist (b. 1942)
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Journalism is publishing what someone doesn't want us to know; the rest is propaganda.
-Horacio Verbitsky (el perro), journalist (b. 1942)
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post #17 of 130
Laaaaaaaaaame!!!!
post #18 of 130
It's just too late.

Once again the sloth that is Microsoft has shown that it just doesn't "get it". Vista has been out for 1 1/2 years, Apple has been poking them with a stick since then and now Microsoft is finally just getting around trying to get people to buy Vista.

Vista is done for. Microsoft has promoted Windows 7 more than even Vista and that's what people are going to hold out for.
post #19 of 130
MS's problem isn't just that Apple is hammering away at them on Vista, it's also the Windows users who forsake Vista for XP. It's not just Mac fanbois who have a problem with Vista.

How does this add campaign address that issue.
post #20 of 130
"At one point, everyone thought the Earth was flat. We know now that isn't true. Today everyone Vista Sucks. Sometimes, people are right"

"My 8th grade math teacher once said: "You can't help it if you're dumb, you are born that way. But stupid is self inflicted."" -Hiro. 

...sometimes it's both
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"My 8th grade math teacher once said: "You can't help it if you're dumb, you are born that way. But stupid is self inflicted."" -Hiro. 

...sometimes it's both
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post #21 of 130
Quote:
Originally Posted by backtomac View Post

does this add campaign address that issue.

Not only that - they are using images of Columbus era BOAT??!???. A frickin' huge, slow moving technology deprived vessel ?!?? ... oh wait.
post #22 of 130
Yeah everyone did think that the earth was flat. But MS stole the new discovery and made it their own.
bb
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bb
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post #23 of 130
It sounds like we'll be getting a lot more soon!
post #24 of 130
I would actually like to see Vista adoption speed up and take away market share from XP. As a web developer, I am sooo sick of being constrained by the retardedness that is IE6 (I'm sure Apple is too when it comes to their MobileMe web apps). So I do hope MS are successful there.

But I don't think this campaign would have much of an effect on Mac users or potential Mac buyers. The "I'm a mac, I'm a PC campaign" is so simple and effective - everyone gets it, and I'm sure it has convinced a lot of people to try and/or buy a Mac. But for Microsoft, saying things like "... in its early days, Windows Vista did experience some compatibility problems. But thanks to our industry partners' efforts during the past 18 months, here's where things stand today..." is still going to sound too businessy or techy to many people, and reaffirm the confusion they experience when trying to use Windows. I can at least guarantee that such a statement would mean jack-all to my mother-in-law...
post #25 of 130
"I got goosebumps - just, wow," said one insider who was privy to the preview.

If only there was a way to print intonation. And I thought the "Wow starts now" ad campaign was dead. "A shock to your operating system."
False comparisons do not a valid argument make.
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False comparisons do not a valid argument make.
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post #26 of 130
http://en.wikipedia.org/wiki/Flat_earth#Antiquity

Quote:
Around 330 BC, Aristotle provided observational evidence for the spherical Earth,[13] noting that travelers going south see southern constellations rise higher above the horizon. He argued that this was only possible if their horizon was at an angle to northerners' horizon and thus the Earth's surface could not be flat.[14] He also noted that the border of the shadow of Earth on the Moon during the partial phase of a lunar eclipse is always circular, no matter how high the Moon is over the horizon. Only a sphere casts a circular shadow in every direction, whereas a circular disk casts an elliptical shadow in all directions apart from directly above and directly below.[15] Writing around 10 BC, the Greek geographer Strabo cited various phenomena observed at sea as suggesting that the Earth was spherical. He observed that elevated lights or areas of land were visible to sailors at greater distances than those which were less elevated, and stated that the curvature of the sea was obviously responsible for this.[16] He also remarked that observers can see further when their eyes are elevated, and cited a line from the Odyssey[17] as indicating that the poet Homer was already aware of this as early as the 7th or 8th century BC.

Great to see MS as firmly in control of the facts as ever.

Saying that Columbus was the first to suggest the Earth was round is like giving Neil Armstrong the credit for the non-cheese Moon theory
post #27 of 130
Hi guys and gals,

take a close look at that sailing ship. It has Nelson chess board pattern, and I'm sure someone can comment on the rigging and the rest of the ship's design.

Really sloppy work from the advertising agency. This is a ship from the 1800s, so people in the western world would have known the earth was not flat for at least 300 years or more. Never mind the Egyptians and others who had worked it out a lot earlier.

Proof Microsoft just follows, never innovates.
post #28 of 130
Nothing like countering the myths of Vista with myths of your own.
post #29 of 130
So they are going to spend 300 million to convince people that Vista is a better OS but then release the next version of Windows "next year"?

Who do they think they're kidding?
post #30 of 130
Wow, I just can't believe how lame this is.

Apple has their jokey hipster commercials, and MS's response is a picture of an old sailing ship?

Looking at it, it's hard not to think it's a joke.

And are we really supposed to feel good that two of the top 100 apps DON'T work (which are they?), and about 1 of every 10 peripherals won't work without drivers?
post #31 of 130
Quote:
Originally Posted by BRussell View Post

Ha! What's funny is that it simply isn't true that people thought the earth was flat during that time period. It's the myth of the myth of the flat earth.

It's Vista sales that are flat.

Proud AAPL stock owner.

 

GOA

 

Get the lowdown on the coming collapse:  http://www.cbo.gov/publication/45010

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Proud AAPL stock owner.

 

GOA

 

Get the lowdown on the coming collapse:  http://www.cbo.gov/publication/45010

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post #32 of 130
Is this the campaign being produced by Crispin? If so there has to be more. I'm not necessarily a fan of everything that CPB has produced but this just seems waaaaay below there standards.

Side note: The CP+B agency runs on Macs
post #33 of 130
Well, if it's anything like the effort they put into Vista, it's going to be misdirected, wasteful groupthink.

I heartily agree with what BRussell said on the flat Earth thing -- that's just ignorant.

In our desire to impose form on the world we have lost the capacity to see the form that is there;
and in that lies not liberation but alienation, the cutting off from things as they really are. --...

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In our desire to impose form on the world we have lost the capacity to see the form that is there;
and in that lies not liberation but alienation, the cutting off from things as they really are. --...

Reply
post #34 of 130
Quote:
Originally Posted by admiral_nelson View Post

Hi guys and gals,

take a close look at that sailing ship. It has Nelson chess board pattern, and I'm sure someone can comment on the rigging and the rest of the ship's design.

Really sloppy work from the advertising agency. This is a ship from the 1800s, so people in the western world would have known the earth was not flat for at least 300 years or more. Never mind the Egyptians and others who had worked it out a lot earlier.

Proof Microsoft just follows, never innovates.

Proud AAPL stock owner.

 

GOA

 

Get the lowdown on the coming collapse:  http://www.cbo.gov/publication/45010

Reply

Proud AAPL stock owner.

 

GOA

 

Get the lowdown on the coming collapse:  http://www.cbo.gov/publication/45010

Reply
post #35 of 130
So what exactly about this is "anti-apple", particularly since it doesn't look like it will mention apple at all?

This looks more like trying to convince people that Vista doesn't suck as much as they think it sucks. What's with the "anti-apple" spin in the article and headline?
post #36 of 130
Talk about giving the Mac - PC ad campaign a "new wave" of artillery ...



post #37 of 130
Their lameness knows no bounds.

However I think the ship is correct for the era.

But really, who gives a fuck?
post #38 of 130
Quote:
Originally Posted by the cool gut View Post


Argh, I'm fighting back, Mac! I'm takin' over this here ad.

Hahahaha! Now PC just needs a hook for a hand.
False comparisons do not a valid argument make.
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False comparisons do not a valid argument make.
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post #39 of 130
I mean really OF COURSE one employee got goose bumps. I think Micro$oft pays their people to get goose bumps-please how unobjective can that source be?

I work in the accounting industry-NO ONE I know has gone to Vista in an office setting yet-nearly 2 years after its release.

I hate XP-have 5 macs at home-but at least XP will boot, and do so in under 2 minutes.
post #40 of 130
Quote:
Originally Posted by the cool gut View Post

Talk about giving the Mac - PC ad campaign a "new wave" of artillery ...




Great ad!
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