Originally Posted by astrubhar
The Apple TV has been one of Apple's less successful products. But there is a lot of potential here, if they do it right.
Do you think we will see a totally revamped Apple TV at the Sept 9th event? What new features would you like to see with this product?
Its got a lot of potential, but its being held back by restrictions from both Apple and the movie industries.
1. copy protection is far too restrictive. It is loosening up on the DVD side with digital copies, but its still a major problem. When you buy an album from iTunes you have the option of buring a CD with that music. If you buy a CD from the store, itunes can import as mp3 or ACC files. In other words which ever one you buy you have the option to both a physical and digital copy and have pretty much your choice of devices.
With movies, unless you get a DVD with a digital copy, you get your movie in the format you bought it in and that's that. Without a program like handbrake, you cannot import your DVD library to your computer/ AppleTV. With a iTunes movie you are limited to your Mac, iPod or AppleTV. Apple should be working an agreement that allows iTunes to import DVDs (with DRM protection) and also allows your itunes movies to be burned to DVD 3-5 times.
2. Single trick pony, For a company who loves multi-function devices, this is an oddity. If you wave iTunes movies, you need the AppleTV. For DVDs you need a DVD player. For recording shows or LIVE EVENTS you need a DVR (or VCR). Give me one device that can do all three. Better yet, also build a line of TVs that that kind of functionality. You have a chance to innovate here Apple, look past the biases of Jobs here and actually innovate.
3. Video file technology needs to evolve. Without any music you can hold a maximum of 6-8 movies on an 8GB Nano, touch, or Iphone. And that's standard quality. Movie files need to get smaller and of better quality.