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Next-gen MacBook shipments begin ahead of 'sharp ramp' - Page 2

post #41 of 288
9/15/08 at 4:52pm
I wouldn't expect any invites to go out. Instead, I expect simply an announcement.

Quote:
Originally Posted by G_Warren View Post

Sounds promising. If this is all true, they'll sell boat loads of these.

I would expect invites to go out within the next 10 days though if they are starting to ship. This would appear to contradict the previous 14th October rumour.
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post #42 of 288
9/15/08 at 4:54pm
Quote:
Originally Posted by Tauron View Post

$999 is not agressive.

No, $999 is certainly not aggressive. I think they had an iBook at $999 at one time.

Apple doesn't need to go as low as the $599 PC laptops currently selling.
But if it wants to own the laptop segment, they could do it with an entry level MB selling for $799.

I doubt it will happen, but I'd love to see a lineup similar to this.

13" MB entry :$799
13" MB mid: $999
13" MB high: $1199
15" MB: $1399
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post #43 of 288
9/15/08 at 4:57pm
Quote:
Originally Posted by sandau View Post

rumor is there can be only one. Pro is dead. just shiny macbooks with extra options.

Riiiighhttt.....Apple would never drop a high end laptop. That's their best interest.
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post #44 of 288
9/15/08 at 5:00pm
Perhaps it hasn't occurred to you, but perhaps people stay Mac users for life because Apple produces higher end computers. If it were to cut out features, maybe some of the Mac experience that you love so much would be cut out as well. Apple is selling more Macs then it ever has sold. I don't see any reason to sacrifice margins as long as this trend continues to hold. If it were to cut prices, it should be more because the US economy is hurting and it wants to make sure computers sell for the Holiday. I, however, am skeptical Apple is intending to sacrifice margins on it's Macs. I think Oppemheimer was referring to margin cuts in it's iPod lines. As we have seen Apple lowered the prices there, but increased the features. More specifically, I think he was referring to the iPod Touch.

Quote:
Originally Posted by mikeben View Post

I'm a long-time Apple-loving watcher (and user since 1984) who's never posted. Here is what I want to say: I think Apple, in its desire to produce only awesome products, sometimes misses an important point, and it is this: Virtually anyone who buys a Mac stays a Mac customer forever. That being said, I think this is Apple's time to come out with very aggressive pricing on some sort of entry-level complete Mac, even if that means cutting out some nice-to-have features. They will sell a boatload of those to what I like to call the "uninlightend PC users in the dark" who presently can't see past the sticker price. Once these people live the "Mac experience", they are ours forever (cackle, cackle), because it is as much about the whole OS/user experience as it is the hardware. Like virtually all of us, they will move up the price/performance ladder over time, loving it all the way (I don't know about you, but Santa ain't putting no skimpy Mac Mini under my tree this year). In summary, I feel that 1.the Mac is approaching that magical "tipping point", 2. once you go Mac, you never go back, so, 3. just get them in the bloody door any bloody way you can, even if it hurts margins in the short run. I am hopeful that that is exactly why Oppenheimer spoke about a product re-vamp and lower margins.
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post #45 of 288
9/15/08 at 5:04pm
Quote:
Originally Posted by ICD-EVIL View Post

I don't believe it for a second that Apple would do what you say. They have a standard, and they keep to it no matter what. I have faith that they are smart enough to know how to find that medium of cutting-edge tech/performance and value without looking like they are making an inferior product or damaging their brand.

You say to look at Dell and Gateway, but I don't think these companies run anything like Apple. No one in their right mind would compare these manufactures, and no one would expect Apple to make any of the mistakes that they have made.

How else can Apple lower the price of their MacBook but 20, 30 or 40% and still maintain the quality that you want and expect? You have put Apple's business model on a pedestal and think they have the name they have today in spite of the using the Pareto principle, not because of.

But ou're absolutely right, Dell and Gateway aren't run anything like because has decided to setup up stores in expensive high-traffic areas and have products you ca take home. They also have to sell high volume for little profit, as opposed to Apple's lower volume at a high profit which creates a brand that is sought after brand.

Apple may very lower the price of their notebooks somewhat. The iBook stated at $1500 and was as low as $999 at times between 2003 and 2006 when it was finally discontinued. The marketing of having a Mac under $1000 does have a psychological basis. But don't expect something so drastic that Apple loses profit just to gain marketshare. They are already the 3rd largest OC vender in the US with their average sale being 2x that of other vendors and they are reported as being the 6th largest in the world. Looking at the OS marketshare is pointless because even if they had HP's worldwide marketshare they would still only have a quarter of the OS marketshare Windows has.
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post #46 of 288
9/15/08 at 5:06pm
I think Apple is little worried about the drop of US market.

That's why they are pushing all these updates right before holidays. They probably will go with a "Best Holiday Line-Up Ever" or the "Funnest Holiday Line Up" theme this season. Apple needs these aggressive prices for International Distribution. In US Apple is pretty affordable...but still not to anyone. Overseas Apple is like TOP Price, top name.

Macbook was well into $999 with student discount and most students buy macbook, so I wouldn't drop too low here. Maybe $929 for all and $829 for students. This is pretty aggressive already. Now Macbook Pro has to drop few digits. I think with all that re-engineering it might cost little less to make. So into price of $1499 can be very appealing and $1999 for higher end.

Macbook Air...ohh i don't even wanna go there. Apple didn't focus on it at all. Its like in some dark corner.
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post #47 of 288
9/15/08 at 5:14pm
Quote:
Originally Posted by rogue27 View Post

$999 with solid state drives would be awesome. I just hope they don't skimp on the graphics again.

I'd expect the graphics to be pretty good (or at least better) seeing as the displays are supposed to be LED.
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post #48 of 288
9/15/08 at 5:16pm
Quote:
Originally Posted by G_Warren View Post

Sounds promising. If this is all true, they'll sell boat loads of these.

I would expect invites to go out within the next 10 days though if they are starting to ship. This would appear to contradict the previous 14th October rumour.

lol I get it...boat load....hahaha...clever.
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post #49 of 288
9/15/08 at 5:18pm
Quote:
Originally Posted by iVlad View Post

That's why they are pushing all these updates right before holidays.

Most Mac and iPod models have historically been updated right before or during the holiday season. And then again 6 months later. Some months the updates vary, but MacRumors' Buyer's Guide will give you an nice overview.
http://buyersguide.macrumors.com/#Portable_Macs
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post #50 of 288
9/15/08 at 5:25pm
Quote:
Originally Posted by Tauron View Post

$999 is not agressive.

It is when they are switching to aluminum enclosures and LED backlighting at the same time.

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post #51 of 288
9/15/08 at 5:28pm
Quote:
Originally Posted by macosxp View Post

I'd expect the graphics to be pretty good (or at least better) seeing as the displays are supposed to be LED.

LCD with LED backlit.
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post #52 of 288
9/15/08 at 5:32pm
Quote:
Originally Posted by 1984 View Post

It is when they are switching to aluminum enclosures and LED backlighting at the same time.

among other things.

i think a drop of more than 100 dollars is wishful thinking, unless they do offer an "entry level" Mac, but with an aluminum enclosure and LED that may be difficult.

This is exciting however. If they drop the new macbooks 100 dollars, does that mean big cuts to the old macbook (plastic) ?

My girlfriend doesn't want an aluminum one but I've made her wait
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post #53 of 288
9/15/08 at 5:46pm
Quote:
Originally Posted by 1984 View Post

It is when they are switching to aluminum enclosures and LED backlighting at the same time.

How much are the macbooks right now? Now think about brand new macbooks with new enclosures, LED backlighting, probably a near doubling of storage capacity, plus who knows what other features....all for $999.99???? You BETCHA thats going to be aggressive!
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post #54 of 288
9/15/08 at 5:52pm
Quote:
Originally Posted by Virgil-TB2 View Post

I still think it was so much nicer when we didn't know every single thing about every product being released before it was released.

As if we do?
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post #55 of 288
9/15/08 at 5:53pm
Quote:
Originally Posted by joelsalt View Post

i think a drop of more than 100 dollars is wishful thinking, unless they do offer an "entry level" Mac, but with an aluminum enclosure and LED that may be difficult.

This is exciting however. If they drop the new macbooks 100 dollars, does that mean big cuts to the old macbook (plastic) ?

My girlfriend doesn't want an aluminum one but I've made her wait

By competitor's standards, the current $1099 MacBook would be fairly-priced at $700, maybe $800 if you want to give Apple an extra benjamin for elegant design and software.


Quote:
Originally Posted by Olternaut View Post

How much are the macbooks right now? Now think about brand new macbooks with new enclosures, LED backlighting, probably a near doubling of storage capacity, plus who knows what other features....all for $999.99???? You BETCHA thats going to be aggressive!

Eh, this seems aggressive to me; in many ways, those specs match or outshine Apple's $1999 offerings. A groin-burning aluminum case and LED backlighting isn't really enough to justify $999.
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post #56 of 288
9/15/08 at 5:55pm
Quote:
Originally Posted by 1984 View Post

It is when they are switching to aluminum enclosures and LED backlighting at the same time.

agree. i wouldn't expect that the rrp will be lower than $999, but it is a good idea to drop it down to that level. edu price will therefore be lower, of course.
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post #57 of 288
9/15/08 at 6:07pm
Quote:
Originally Posted by Virgil-TB2 View Post

I still think it was so much nicer when we didn't know every single thing about every product being released before it was released.

Ah see dude the thing is we still don't.
Its just that the longer Apple keeps with their tradition of not pre-announcing their product plans the more they train the public on how to research the most probable direction Apple is going.
The analysts do checks on what the manufacturing plants in Asia are doing. No, the plant might not tell anybody specifically what they are assembling but its easy to find out using common sense what they most likely are producing by researching probable components.

Hey, someone explain it better than me please?

After constant analysis though one develops an instinct for whats going to happen. Even so, Steve does still manage to have most of Apple's secrets close to his chest. We all know for instance that PA Semi is now making custom chip designs for Apple and their next iphone model. But what features will it have? We have no clue yet.
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post #58 of 288
9/15/08 at 6:09pm
Anyone jumpin in on buying some APPL stock?
I'm tempted, but there may be more troubles ahead with the overall economy.
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post #59 of 288
9/15/08 at 6:10pm
Quote:
Originally Posted by Cory Bauer View Post

By competitor's standards, the current $1099 MacBook would be fairly-priced at $700, maybe $800 if you want to give Apple an extra benjamin for elegant design and software.



Eh, this seems aggressive to me; in many ways, those specs match or outshine Apple's $1999 offerings. A groin-burning aluminum case and LED backlighting isn't really enough to justify $999.

Groin burning? That was fixed in a firmware update if your referring to the macbook air. And it won't be just a case and LED backlighting that is going to justify whatever Apple is going to do.
Lets wait and see what happens.

No, it won't be "OMG OH NO HE DIDN'T" type of excitement. But it will be impressive.
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post #60 of 288
9/15/08 at 6:11pm
Quote:
Originally Posted by satchmo View Post

Anyone jumpin in on buying some APPL stock?
I'm tempted, but there may be more troubles ahead with the overall economy.

Why not? Your only supposed to use disposable cash anyways when you invest. Just don't throw in the life savings ok?

Not for me though. No disposable cash at the moment. I've been using it to buy apple stuff.
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post #61 of 288
9/15/08 at 6:12pm
I can't wait to see the new macbooks, I want more picture leaks! It feels like ages since apple's been interesting in the realm of mac hardware.
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post #62 of 288
9/15/08 at 6:18pm
Quote:
Originally Posted by ecking View Post

I can't wait to see the new macbooks, I want more picture leaks! It feels like ages since apple's been interesting in the realm of mac hardware.

I agree with virgil on that point. No more picture leaks.
Leaks that you read about is another matter. It excites the imagination. But some bastid taking a picture like inside apple headquarters like a blasted high schooler sorta kills the buzz. I sware to gawd that kevin rose is like a childish baby for leaking those pics.....him and his accomplice. "Oh look at me I scooped you all on the ipods!"
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post #63 of 288
9/15/08 at 6:27pm
Quote:
Originally Posted by Cory Bauer View Post

By competitor's standards, the current $1099 MacBook would be fairly-priced at $700, maybe $800 if you want to give Apple an extra benjamin for elegant design and software.

If you can make that claim then I take it you have priced out the MB specs.

Quote:
Eh, this seems aggressive to me; in many ways, those specs match or outshine Apple's $1999 offerings. A groin-burning aluminum case and LED backlighting isn't really enough to justify $999.

Those prices are right inline with what you'd expect. You can't just look at the processor speed. The 2GHz they list has a 2MB L2 and an 800MHz FSB that costs a little over $100. The Blu-ray drive (reader-only) is an option that costs $150 extra, over the $965 starting price. Note: this is an optical format that Sony has spent considerable amount of money developing so they are trying to push it. That huge tray-loading drive won't fit in any Mac, and you have to pay and additional $155 for the version of Windows that best matches OS X. In other words, it may start off just below $1000, but you have to spend another $300 to get to the same speed as the $1300 MB, and that doesn't include the $150 for the BRD reader.
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post #64 of 288
9/15/08 at 6:33pm
Quote:
Originally Posted by solipsism View Post

http://wind-osx86.wikispaces.com/

Don't tempt me! I want that from apple I'll 700 for that exact config with osx. But I know it won't happen.
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post #65 of 288
9/15/08 at 6:37pm
Quote:
Originally Posted by Olternaut View Post

Why not? Your only supposed to use disposable cash anyways when you invest. Just don't throw in the life savings ok?

Uhh really? So .. "life savings" just goes in a mattress somewhere?
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post #66 of 288
9/15/08 at 6:44pm
Maybe apple could keep the current low end macbook and turn it into the new emac (since schools are in love with notebooks now) and sell it for 799 or 899. An "eMacBook" if you will. Make it available to the general public as well, and the real machines would have the all aluminum enclosure, etc, etc. at the price points we're used to. With them all relabeled as "MacBook" and the gamut of options interchangeable between the machines.

It should be easy to do given how long the current design has been around and how much cheaper it should be to produce now.
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post #67 of 288
9/15/08 at 6:45pm
Quote:
Originally Posted by solipsism View Post

If you can make that claim then I take it you have priced out the MB specs.


Those prices are right inline with what you'd expect. You can't just look at the processor speed. The 2GHz they list has a 2MB L2 and an 800MHz FSB that costs a little over $100. The Blu-ray drive (reader-only) is an option that costs $150 extra, over the $965 starting price. Note: this is an optical format that Sony has spent considerable amount of money developing so they are trying to push it. That huge tray-loading drive won't fit in any Mac, and you have to pay and additional $155 for the version of Windows that best matches OS X. In other words, it may start off just below $1000, but you have to spend another $300 to get to the same speed as the $1300 MB, and that doesn't include the $150 for the BRD reader.

The article says that $650 gets you:
15.4" 1280x800 screen
2Ghz Intel Core 2 Duo
3GB RAM
250GB hard drive
webcam, integrated graphics

And that $999 gets you:
15.4" 1280x800 screen
2Ghz Intel Core 2 Duo
4GB RAM
250GB hard drive
Blu-Ray reader, DVD & CD burning capabilities
webcam, integrated graphics



Presently with Apple, $1099 gets you:
13" 1280x800 screen
2.1Ghz Intel Core 2 Duo
1GB RAM
120GB hard drive
DVD reader with CD burning capabilities
webcam, integrated graphics


I understand that the Macbook is a pound-and-a-half lighter, has more L2 cache, and Mac OS X/iLife 08, but seriously here. The MacBook costs 40% more than the Sony and has half the hard drive space, two inches less screen, and a third the RAM.
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post #68 of 288
9/15/08 at 6:53pm
Quote:
Originally Posted by zigzaglens View Post

Uhh really? So .. "life savings" just goes in a mattress somewhere?

No. Just not all in the crap shoot which is wall street. Some modest and safe funds ok sure. But he will do whatever he wants with his money anyway.
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post #69 of 288
9/15/08 at 6:54pm
Apple is playing by it's typical playbook. In early Summer it offers some kind of Student Special designed to clear out channel inventory of product designed to be discontinued after summer in time for the Holiday season. Then it updates the iPods and Mac line in time for the Holiday shopping season. In January it will update again to catch people who have Holiday cash itching to buy something for themselves.

Quote:
Originally Posted by solipsism View Post

Most Mac and iPod models have historically been updated right before or during the holiday season. And then again 6 months later. Some months the updates vary, but MacRumors' Buyer's Guide will give you an nice overview.
http://buyersguide.macrumors.com/#Portable_Macs
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post #70 of 288
9/15/08 at 6:59pm
Quote:
Originally Posted by Cory Bauer View Post

I understand that the Macbook is a pound-and-a-half lighter, has more L2 cache, and Mac OS X/iLife 08, but seriously here. The MacBook costs 40% more than the Sony and has half the hard drive space, two inches less screen, and a third the RAM.

The speed of the processor means nothing if they aren't in the same category. The parts pricing in equivalent.
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post #71 of 288
9/15/08 at 7:13pm
Quote:
Originally Posted by solipsism View Post

The speed of the processor means nothing if they aren't in the same category. The parts pricing in equivalent.

Well, as best I can tell the MacBook's 2.1Ghz, 3MB Cache processor costs $217, while the Sony's 2Ghz, 2MB Cache processor costs $214. What am I missing here?
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post #72 of 288
9/15/08 at 7:45pm
Quote:
Originally Posted by Marvin View Post

I think that's where the price drop comes in. I just don't see them going for the low end Dell pricing. I could see a £599 ($999) entry point and the Macbook Pros all drop onto the end. At the top end you get a £1499 model and no higher. This 17" could even have the QX9300 quad in it.

13" = £599 - dual core, integrated x4500 <- £100 drop
15" = £999 - dual core, 8600M GT <- £300 drop
17" = £1499 - quad core, 8700M GT <- £300 drop

I doubt you'll see that sort of pricing, especially with the current drop in the value of the pound vis-a-vis the dollar. I've been making beer money the past couple of years by bringing a Mac Mini or MacBook with me on my trips to the UK and selling them to people I know in Birmingham. Typically I'm making about £50-£60 per system and I'm still beating the prices you're listing. But I'm strictly a low-volume sort of seller AND I'm dealing with people I know already. I don't think Apple is going to make that sort of deal with you, nor are any of the the other UK resellers.
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post #73 of 288
9/15/08 at 7:49pm
Quote:
Originally Posted by iVlad View Post

I think Apple is little worried about the drop of US market.

That's why they are pushing all these updates right before holidays. They probably will go with a "Best Holiday Line-Up Ever" or the "Funnest Holiday Line Up" theme this season. Apple needs these aggressive prices for International Distribution. In US Apple is pretty affordable...but still not to anyone. Overseas Apple is like TOP Price, top name.

Macbook was well into $999 with student discount and most students buy macbook, so I wouldn't drop too low here. Maybe $929 for all and $829 for students. This is pretty aggressive already. Now Macbook Pro has to drop few digits. I think with all that re-engineering it might cost little less to make. So into price of $1499 can be very appealing and $1999 for higher end.

Macbook Air...ohh i don't even wanna go there. Apple didn't focus on it at all. Its like in some dark corner.

Apple/Steve Jobs wouldn't touch "Funnest Holiday Line Up" with a 100' fugu stick.
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post #74 of 288
9/15/08 at 8:03pm
Quote:
Originally Posted by Cory Bauer View Post

Well, as best I can tell the MacBook's 2.1Ghz, 3MB Cache processor costs $217, while the Sony's 2Ghz, 2MB Cache processor costs $214. What am I missing here?

Now you are comparing an new Intel chip for a machine that isn't yet available yet to a processor in a MB that was released in February. Chip-over-chip for the same pricepoint of $209 (the actual cost from Intel per 1000) for the next revision of the MB will be a P8400 (2.26GHz, 1066MHz, 3MB, 25W). The T5800 (2.00GHz, 2MB, 800MHz, 35W) is an odd chip. It's not the 45nm Penryn, it's a 65nm Merom, but it's a new chip because it's on the Montevina package. I do think the price might be $209, too, so that does make that model cheaper than what Apple could offer. But only for that chip, because that is to pull you in. The next chip up for those Sonys charge you an additonal $100, even though the chip actually costs $209, too. It's not bait and switch, but they use that price to draw you in. This isn't a simple one-to-one comparison, it complex and most OEMs make it difficult. In fact, Apple is the easiest to look up because they don't play that game and they only use a handful of the Intel's top-end, non-Extreme* chips in their notebooks. This of course excluded the MBA and current iMac which recieved Intel chips that weren't part of the normal release.

* The Extreme chips run considerablely hotter for a little more performance so Apple has only used them on certain designs that can take the heat.
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post #75 of 288
9/15/08 at 8:07pm
I got my first Mac, a MacBook, in June. I hope this new release doesn't make me regret not waiting too much \
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post #76 of 288
9/15/08 at 8:42pm
Quote:
Originally Posted by fareal View Post

I got my first Mac, a MacBook, in June. I hope this new release doesn't make me regret not waiting too much \

Then don't pay attention to when they get updated. Just be happy with your Macbook.
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post #77 of 288
9/15/08 at 8:46pm
Quote:
Originally Posted by solipsism View Post

Now you are comparing an new Intel chip for a machine that isn't yet available yet to a processor in a MB that was released in February. Chip-over-chip for the same pricepoint of $209 (the actual cost from Intel per 1000) for the next revision of the MB will be a P8400 (2.26GHz, 1066MHz, 3MB, 25W). The T5800 (2.00GHz, 2MB, 800MHz, 35W) is an odd chip. It's not the 45nm Penryn, it's a 65nm Merom, but it's a new chip because it's on the Montevina package. I do think the price might be $209, too, so that does make that model cheaper than what Apple could offer. But only for that chip, because that is to pull you in. The next chip up for those Sonys charge you an additonal $100, even though the chip actually costs $209, too. It's not bait and switch, but they use that price to draw you in. This isn't a simple one-to-one comparison, it complex and most OEMs make it difficult. In fact, Apple is the easiest to look up because they don't play that game and they only use a handful of the Intel's top-end, non-Extreme* chips in their notebooks. This of course excluded the MBA and current iMac which recieved Intel chips that weren't part of the normal release.

* The Extreme chips run considerablely hotter for a little more performance so Apple has only used them on certain designs that can take the heat.

I'm having difficult following you now. Is there or is there not a $3 price difference between the processor Sony's putting in a $650 VIAO and the processor Apple's has in their $1099 MacBook?
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post #78 of 288
9/15/08 at 8:49pm
Quote:
Originally Posted by Fishyesque View Post

Then don't pay attention to when they get updated. Just be happy with your Macbook.

I wish it was that easy. How can I not look or not read the specs or not visit an Apple store to touch it
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post #79 of 288
9/15/08 at 8:52pm
Yeah, I know that I definitely wouldn't be able to do it myself.

Though I'm the kind of person that would be willing to wait however long I needed to get the newest.

Either way, the Macbook is great, congrats!
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post #80 of 288
9/15/08 at 8:58pm
as per usual there are many unrealistic expectations of both apple's pricing and specifications.
"We're Apple. We don't wear suits. We don't even own suits."
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"We're Apple. We don't wear suits. We don't even own suits."
Reply
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