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Microsoft's 'I'm a PC' campaign created with Macs - Page 2

post #41 of 194
I'm a PC, and I'm STILL stuck with XP and Vista...

Thanks for the free Apple advertising, MS - at least when Hertz did the "We're No. 2, we try harder", they paid for their own ads.http://forums.appleinsider.com/image...ies/1smile.gif
post #42 of 194
Quote:
Originally Posted by nutts View Post

I can't believe people are making a story out of this. They were created by a third-party agency.

A couple of years ago I stopped working for an agency of Microsoft, and they did (and indeed still do) *all* of their creative work on Macs. Microsoft isn't their only client, and they have to use the best tools and felt that those were Macs. It's not like Microsoft can demand that their work be produced in Windows, it just doesn't work like that.


You don't get it do you. They used Mac's to create an advertisement about how superior shitsa is to the Mac. That's irony. Something windoze trolls always seem to miss.
post #43 of 194
post #44 of 194
Quote:
Originally Posted by kaioslider View Post

I think I can see the next Apple commercial. PC sitting down in front of an iMac making his new "I'm a PC" commercial.

Which commercial would look stupider:

The Mac character dressed like PC, wearing glasses and a suit, and saying "Hi, I'm Boot Camp"

The PC character dressing like Mac, looking like he just got out of bed, face full of stubble, clothes wrinkled, shirt not tucked, and saying "Hi, I'm a Hackintosh"
post #45 of 194
Quote:
Originally Posted by Mark Dodel View Post

You don't get it do you. They used Mac's to create an advertisement about how superior shitsa is to the Mac. That's irony. Something windoze trolls always seem to miss.

Were all of Apple's office buildings designed using Macs?

Are the companies which supply electricity, water, and raw materials to Apple all running Macs?

Are Macs used to run the Chinese factories that manufacture Macs?

Is the actor who plays the Mac in Apple's commercials actually a Mac user in real life?
post #46 of 194
Quote:
Originally Posted by bitWrangler View Post

Was the content created by Microsoft themselves (and no, just because it was sourced from the Microsoft site doesn't mean that Microsoft actually created it) or by the ad agency that made the commercials to begin with. If it's the latter, then this is really a non story, though fun for all the pro Apple/anti Microsoft folks.

Definitely not made at Microsoft. MS employed an agency who wrote the ad. MS approved it and the agency employed a production company. In the end MS approved the spot. Someone from MS 'may' have seen the spot during production in an editing suite where Macs were used but that person probably couldn't care less what machines were used. Then someone more senior would have seen the spot either at the agency or at MS and then probably NO MACS IN SIGHT. No-one in the process would care - if Ford made a commercial they wouldn't care the production crew used Chevy's, why would they? What we have now is all about PR value and perception.

Having said that - the discovery is no less sweet. A zinger for MS. Could the intended message be nullified and deflated more beautifully?

edit: Just realized this was about the print ad - the process remains the same, however.
post #47 of 194
Quote:
Originally Posted by Daniel0418 View Post

I can't defend this... Damn microsoft I still love my vista machine but damn... Lol nah macs are definstley tight for pruduction that's a given.

Huh??

Why does Apple bashing and trolling make people feel so good?

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Why does Apple bashing and trolling make people feel so good?

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post #48 of 194
This is not news. I worked on the white line animation ads for them years ago. Yup, done on Macs. Here's one of them...

Microsoft: "Ripple"
post #49 of 194
Quote:
Originally Posted by kaioslider View Post

I think I can see the next Apple commercial. PC sitting down in front of an iMac making his new "I'm a PC" commercial.

PC will be sitting in front of a box that is clearly running OS X, and mac will walk over and say
" Hey, do you need help with iMovie? Our Geniuses at the Apple Store are willing to help you learn the software"
PC: "im not working in iMovie, this isnt a mac. This is windows movie maker..."
Mac looking at the obviously painted cardboard box, "right"
Mac lifts the box to reveal an iMac
PC: "its not what you think it is, I.... " runs off camera left
post #50 of 194
Quote:
Originally Posted by Mark Dodel View Post

You don't get it do you. They used Mac's to create an advertisement about how superior shitsa is to the Mac. That's irony. Something windoze trolls always seem to miss.

You're inferring something that wasn't stated or implied. The ad never mentioned Macs or made any statement that Windows was superior to OS X. The commercial did infer that John Hodgeman, as the PC in Apple's "Get A Mac" ads, has become a stereotype. And it has, which is a tribute to success of Apple's campaign, and it's a good campaign for MS.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #51 of 194
Quote:
Originally Posted by Dickprinter View Post

Huh??

I am thinking he is using the word 'tight' to mean that Macs are built well and/or are aesthetically pleasing.


Quote:
Originally Posted by Paladinkn00be View Post

PC will be sitting in front of a box that is clearly running OS X, and mac will walk over and say
" Hey, do you need help with iMovie? Our Geniuses at the Apple Store are willing to help you learn the software"
PC: "im not working in iMovie, this isnt a mac. This is windows movie maker..."
Mac looking at the obviously painted cardboard box, "right"
Mac lifts the box to reveal an iMac
PC: "its not what you think it is, I.... " runs off camera left

I wonder if Apple will even acknowledge these MS ads. If this were a year ago when these MS ads came out I would suggest that Apple would have the PC say it's also a PC since it can run Windows via Boot Camp or Fusion or Parallels. But that doesn't seem to be something Apple needs to advertise these days.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #52 of 194
Quote:
Originally Posted by kaioslider View Post

I think I can see the next Apple commercial. PC sitting down in front of an iMac making his new "I'm a PC" commercial.

PSST... Apple... Are you reading this?

Good stuff. I'd love to see that commercial. And I'd laugh like I usually do at the crapulence of all that is Mikerohsopht.
post #53 of 194
This is a stupid story and it makes everyone who plays into look just and un-informed.

Anyone who knows anything about anything knows that large corporations including Apple have their advertising done outside at an advertising agency and these materials are created and conceived at the agency and pitched to company representatives. The company itself has no say over what tools the agency uses in-house. I't be like tell your plumber what brand of wrenches he would use.

Apple and Adobe are a great creative platform, let's not erase that fact be letting our idiocy show.
post #54 of 194
This isn't much different than the revelation some years ago that a lot of PC/Windows magazines used Macs to produce their issues.
post #55 of 194
Quote:
Originally Posted by bitWrangler View Post

Was the content created by Microsoft themselves (and no, just because it was sourced from the Microsoft site doesn't mean that Microsoft actually created it) or by the ad agency that made the commercials to begin with. If it's the latter, then this is really a non story, though fun for all the pro Apple/anti Microsoft folks.

It's like getting to the Toyota HQ and finding a parking lot full of Hondas.
post #56 of 194
Quote:
Originally Posted by jpellino View Post

It's like getting to the Toyota HQ and finding a parking lot full of Hondas.

No, it would be like Toyota using an ad agency who had employees owned Hondas. Not a big deal.

Besides that, It's already common sense that MS has Mac in-house because it makes software for Macs.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #57 of 194
Wait--which one is it?
post #58 of 194
Typical Microsoft.... This reminds of the hotmail.com days of Microsoft trying to replace all the Linux boxes with MS Windows. Didn't work out so well.... Anyway, this was a good laugh.
post #59 of 194
Quote:
Originally Posted by keylimesoda View Post

Wait--which one is it?
image: ]http://i38.tinypic.com/2vukeiv.jpg

1) It wouldn't be unheard of for people on OS X and Windows to have worked on the same file.

2) That can easily be faked.

3) Why not link to the source or use a smaller pic.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #60 of 194
As MS strolls along in their show circus discomfort,we should take a few moments to remember where their coming from. An opportunity to seize vast fortunes in new markets,with the kind of dominance that elevated conformity to a religion.The choir is still singing,the preachers seen as a very giving (billions $$$) guy, but the saviour,he's been you all along,helping you on your journey.
I don't think so..... Keep up the good work Apple.
"I have been made victorious by terror~ Muhammad

"The future must not belong to those who slander the prophet of Islam," ~ Barack Obama

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"I have been made victorious by terror~ Muhammad

"The future must not belong to those who slander the prophet of Islam," ~ Barack Obama

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post #61 of 194
While it's good for a quick laugh, it really isn't much in the way of news... You know MS doesn't create their own ads. Most advertising agencies use Macs and I can easily see the TV ads being created using Final Cut Studio and shared using Final Cut Server. Nothing special...
post #62 of 194
Each company uses each other's products!

The largest Apple retailer, is actually Apple itself at its Apple Retail Stores.

Guess what Apples uses to enable mobile retail (the apple sales folks walking around with giant PDAs)?

It's a Windows CE device!
post #63 of 194
Quote:
Originally Posted by sheetal View Post

Each company uses each other's products!

The largest Apple retailer, is actually Apple itself at its Apple Retail Stores.

Guess what Apples uses to enable mobile retail (the apple sales folks walking around with giant PDAs)?

It's a Windows CE device!

Tell me about it and the BOH (Apple speak for BACK OF HOUSE) didn't update to Leopard until just a few months ago and having been in there a few times, I managed to get a screen shot of the computers running NORTON Anti Virus. How Ironic is that?

Yes, it's true. If you work in an Apple store, anyone can confirm this.
Along with Daily D, ARW, Business Widget, Family and Friends (3), Personal 1 (15%/25%), cages, iPhone runner,

What I still don't get (and I use a mac more these days) is that, the reason people think WOW, that's so cool done on a mac is that only 9% of the population will have every seen iWork templates, DVD Studio Pro, or FCP/Motion templates. Plus of course, all the times Bill has bailed Apple out!

You also don't hear about Jobs talking about Y'Z Dock (google it), I mean DOCK (not invented by Apple) nor indexing, which MSFT invented but didn't get out until Vista, yet MSFT can't do anything right can they! Then Apple tries and releases EXCHANGE PUSH, and 3rd PARTY apps, how is that going? Yeah, thought so. Being an Apple user is one thing, being a blind fan boy (or girl) irks me to know end, especially that most MAC users don't know anything about computing, heck, even the genius bar sends out the parts for repair, you think they take a mulitmenter and check to see if a chip is bad on the motherboard, ha, think again.

Meanwhile, Apple used to release iMacs in MATTE, now all GLOSSY which means NO GRAPHICS work, then, OPEN GP had the following speeds on a Macbook (and YOU STILL COULD NOT PLAY GAMES), 71%. 101%, 140%, then 171% with Leopard, why did that matter? Because you could run MOTION on it even though you could not play games, so what does APPLE do? They release X300 and now open GL is a terrible 71% affecting mind you, only 1% if not less of the user base, the real creatives, the people that really made Apple who they are. Instead, the bash MSFT (commercials) and screw the PRO user (also changed the firewire in MB and iMAC to NON TEXAS INSTRUMENTS which = a lot of problems, again, screwing the PRO user.

I was reading a book on marketing a while back and it listed good and bad boss's and what to watch out for and I kid you not, it had things like, if they make fun of the competition, paranoid, and on and on, every point could be said about Jobs, and I like Apple stuff, but c'mon, $500+ for $60 RAM? ONBOARD GPU as they are still afraid of losing the PRO user base?

Apple is paranoid.
post #64 of 194
Quote:
Originally Posted by hiimamac View Post

Tell me about it and the BOH (Apple speak for BACK OF HOUSE) didn't update to Leopard until just a few months ago and having been in there a few times, I managed to get a screen shot of the computers running NORTON Anti Virus. How Ironic is that?
Yes, it's true. If you work in an Apple store, anyone can confirm this.
Along with Daily D, ARW, Business Widget, Family and Friends (3), Personal 1 (15%/25%), cages, iPhone runner,
What I still don't get (and I use a mac more these days) is that, the reason people think WOW, that's so cool done on a mac is that only 9% of the population will have every seen iWork templates, DVD Studio Pro, or FCP/Motion templates. Plus of course, all the times Bill has bailed Apple out!
[...]
Apple is paranoid.

I keep wondering when you'll post an honest reply. I figure that someone who posts that much FUD must be getting paid per fallacy. I guess it's good work if you can stomach it.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #65 of 194
Microsoft creates new advertising campaign to combat Mac vs PC ads -- $300,000,000.00

Jerry Seinfeld appears in three ads, two of which are aired -- $10,000,00.00

The ads are created on MacIntosh computers -- Priceless
post #66 of 194
"Steve Jobs sleeps soundly tonight."
OMG here we go again...
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OMG here we go again...
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post #67 of 194
post #68 of 194
Quote:
Originally Posted by solipsism View Post

I keep wondering when you'll post an honest reply. I figure that someone who posts that much FUD must be getting paid per fallacy. I guess it's good work if you can stomach it.

Ha, even as a long time user you are shocked?

Surely you know some APPLE retail people don't you by now?

Apple did NOT update to LEOPARD on their behind firewall (BOH) computers until just a few months ago and yes, they run NORTON ANTI VIRUS on those machines while also running TIMBUKTU so they can watch any computer at any time whereas the GENIUS and CREATIVE room computers are NOT tied to those BEHIND THE FIREWALL machines.

What is it that you find hard to believe! Are you shocked?

I have all kinds of information I could tell you if I wanted. What don't you believe or are you just in shock that what I typed cannot possibly be true!?

Here:

This is a internal document, yeah, maybe everyone can get them huh?
http://www.mediafire.com/?jgy0dyfzgjm
post #69 of 194
I used to work for MS back from the Ferrari-owning days to the anti-trust desk-job banishments and I will confirm some previous posts in saying they've played against the law of large numbers for over a decade. Look at Apple's mktshare and the power they wield over the public opinion with just that small percentage.

Anyway, I always did wonder who would name a company Micro-Soft... not very manly, and it appears to be their destiny.
post #70 of 194
Quote:
Originally Posted by hiimamac View Post

Plus of course, all the times Bill has bailed Apple out!

Out of what? having a monopoly!
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post #71 of 194
Quote:
Originally Posted by darekmeridian View Post

This is a stupid story and it makes everyone who plays into look just and un-informed.

Anyone who knows anything about anything knows that large corporations including Apple have their advertising done outside at an advertising agency and these materials are created and conceived at the agency and pitched to company representatives. The company itself has no say over what tools the agency uses in-house. I't be like tell your plumber what brand of wrenches he would use.

Apple and Adobe are a great creative platform, let's not erase that fact be letting our idiocy show.

Woah, there's a difference between being un-informed and looking at common sense. You are the one missing the point here. Agencies have both Mac and PC users, and at any rate, MS could've used their heads just this once and saved the creative from inside a Windows machine running CS3 to cover the bases, especially when this stuff was obviously made easily available to the public.
post #72 of 194
Quote:
Originally Posted by bitWrangler View Post

Was the content created by Microsoft themselves (and no, just because it was sourced from the Microsoft site doesn't mean that Microsoft actually created it) or by the ad agency that made the commercials to begin with. If it's the latter, then this is really a non story, though fun for all the pro Apple/anti Microsoft folks.

No, it is a non story, really not a big deal on the creative side.

However, it shows the lack of attention to detail on the business side of Microsoft.... just like Vista. Overall, it is eyecandy, but when you get to use it for daily work, there are so many little tiny details which drive you crazy.

And it is not the first time it happened. I remember in the 90's (when John Scully was Apple CEO), the exact same thing happened before. You would think MS should have a "to do" list before releasing ads now.
post #73 of 194
n ad concept for Apple:

Scene: Ad agency account executive (Fred) escorting Bill Gates look-alike through the halls of an ad agency. They walk up to a door marked TOP SECRET: Microsoft Ad Campaign Team.

Ad exec Fred: And this is where the magic happens. These are the guys who actually put together those great commercials for Microsoft.

Gates wanders in shakes a few hands and stops dead in his tracks, starring at at a macpro hooked up to an apple display sitting on one of the desks. He looks stunned. He looks around and notices every workstation has a macpro or a 24 iMac.

Gatest"Say, Fred, I notice that all the computers in this room are Macs."

Fred: "Oh, Bill, Im sure we have some PCs in here."(scans the room, sees none).

Fred leans over to an account guy at a desk, and whispers Sam, we do have some PCs in here, dont we?

Sam: (looking sheepish) whispering to Fred so that Gates can not hear: Actually, we dont. Used to, but we got rid of them. They just didn't work well enough for us.

Fred to Gates: Bill I understand that all these computers are going to be replaced by PCs soon and these guys cant wait to get them, Right guys?

Several ad account guys say, uh, yeah, thats right, Fred. Cant wait!

Bill: (looking uncomfortable, recognizing crapola when he hears it) Uh, OK. Well, lets move on

Fred escorts Bill out the door. Camera remains on the door as muffled, uproarious laughter is heard from behind it Scene fades to black and the apple logo appears.
post #74 of 194
If Microsoft is your client, you produce the creative on PCs. End of story. This is retarded thinking on the Microsoft side and lazy slacker thinking on the ad agency side. It IS a big deal. The car analogies are crap. It's more like hiring an agency to make commercials for Pepsi ("look, we're better than Coke"), and the agency worldwide has nothing but coke machines in it's break rooms.

It's irony, hypocrisy, hilarity, and epic fail all rolled in to one.
post #75 of 194
Quote:
Originally Posted by nofear1az View Post

Typical Microsoft.... This reminds of the hotmail.com days of Microsoft trying to replace all the Linux boxes with MS Windows. Didn't work out so well.... Anyway, this was a good laugh.

They didin't used linux on hotmail they used FreeBSD heres the quote from wikipedia:

Hotmail originally ran on a mixture of FreeBSD and Solaris operating systems. Microsoft initially tried to move the FreeBSD portion of the architecture to a Windows NT 4.0 based system, but this failed. Later a project was started to move the system to Windows 2000. In June 2001 Microsoft claimed this had been completed; a few days later they retracted this and admitted that in fact some functions of the Hotmail system were still reliant on FreeBSD.
post #76 of 194
Bill Gates probably uses a Mac Pro for his daily work. Why? Two reasons: First, it's inconceivable that someone worth about $50B would put up with either X Windows or MS Windows. Second, where else could Bill Gates get all the feature ideas that eventually go into MS products?
Mac user since August 1983.
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Mac user since August 1983.
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post #77 of 194
While yes.. this is funny... as many have already stated, it is certainly not surprising. Pick the best tools for the job, and in ads, film and print, it's a Mac. For back-end, boring, office work.. it's the cheapest PC with Windoze you can get. And let's not forget the gamers... PC all the way.

Simply... choose the best platform and tools for what you want to do.

Also... this "market share" preoccupation is the absolute stupidest barometer as to the success of either Apple or MS... or Linux. Seriously... does anyone think for a moment that SJ gives a flyin' F about running industrial engineering aps, bank terminals, police-FD alert systems, government agencies, call centers, etc.??? So anyone know really how much of a percentage of the oft stated ~90% MS marketshare that is?

On the consumer side... unless the individual is seriously into gaming, and doesn't need connectivity to inhouse, work-related aps... they are considering... or have bought a Mac or Apple product. Just that simple.

Let it go FanBoyz from both sides, because I don't think we ever want to see ONE company truly control everything. MS would be better off just making a better thin-client... because Google, Unix, Linux and OpenSource is their biggest threat... not Macs. Also let their commercials reflect on this.

PS: I'd make a serious bet that there are people that work at Apple that have PCs... or GAWD forbid... I'd bet there are a ton of PC's (for engineering, office-type work) in Cupertino.
Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
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Knowing what you are talking about would help you understand why you are so wrong. By "Realistic" - AI Forum Member
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post #78 of 194
I bet Bill & Steve are both together now playing with their train sets having right old laugh at this. This whole Apple v MS phoney war is so last century. Grow up will ya!!
A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
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A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
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post #79 of 194
Quote:
Originally Posted by kaioslider View Post

I think I can see the next Apple commercial. PC sitting down in front of an iMac making his new "I'm a PC" commercial.

You guys know what, the commercials are stupid anyway. I have a MAC and I love it, MACS are great for ease of use and great for what they do well, however they suck for games and you can't buy the latest hardware for them, I have an ATI 4870 in my PC but they are just now offering 3870's for MAC. What I am saying is that the commercials are stupid, because some things the PC platform is way better at,and some things the MAC is way better at. But to imply that the PC is some stupid geek is just silly. I read an article that outline Apples revenue over a year period and the amount of that revenue that was profit, and it was not even close to what Microsoft generated in two months, and they made four times the profit. So I guess Microsoft laughs all the way to the Bank. Besides if the MAC is so great why is its advertising campaign solely based on trying to put the competition down? Why not just build itself up and leave the childishness at home?
post #80 of 194
so what, this is nothing special. agency used macs, move on!!

what's really embarrassing for M$ when they used cracked version of Sound Forge to create system sounds for Windows 98. The metatag had the cracker's name in it. long live Radium and Deepz0ne.
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