Originally Posted by vinea
It is obvious that Apple does some kind of market research but not the focus group kind you get from consultants.
That they have duds isn't surprising. It's that they have so few duds since Jobs returned with the corresponding home runs that's interesting and above average. That's why Jobs is so important to Apple.
But hey, you can choose to disbelieve what Jobs says about Apple strategy if you like.
Originally Posted by Avon B7
Yes. Thanks both. I think you'll find it's the only link to that information. I believe it's also true to say that Jobs is bragging when he makes his claims. 'Distorting' is the word that comes to mind.
It's not distorting. Jobs is clearly stating that market trends is less important than making things that they are proud of. That is their strategy...not to chase the market but to define it for themselves.
That second line makes things a lot clearer. Let's turn the RDF off for a second. I think he's referring to external market research. We don't do it 'per se'. Why did he say that if they've only hired one consultant in ten years? What is more interesting is that there is obviously a lot of market research that goes into Apple Retail Store locations. How would he explain that one?
What RDF? I clearly stated that Apple does market research and if you bothered to even google it you'd find market research work mentioned on Apple's own site.
"In Product Marketing there are opportunities to work across just about every discipline of the company, from market research to product design, engineering to legal and finance, industrial design to sales, manufacturing to customers, you name it."http://www.apple.com/jobs/us/pro/marketing/scenes.html
I think we should take his comments for what they are: Complete nonsense.
Only because you disagree that the removal of FW was something they didn't do out of spite.
Apple's strategy may not be one you agree with but it does work for Apple and it has more successes than failures under Jobs.
It is similar to Clinton saying "I did not have sex with that woman".
Apple does lot's of market research. Heaps and heaps. You will find evidence of it in almost every Jobs presentation, Ives interview etc.
Strawman. At least for me. The point isn't that market research doesn't happen at Apple but that it's not the primary driver for Apple. You may think that "we just want to make great products" is spin but it isn't. It's the corporate culture at Apple just like market dominance is the corporate culture at Microsoft. Even the scoffed at "You can make money without doing evil" at Google is a real part of their corporate culture (#6 as it happens...#1 is Focus on the user and all else follows). These companies may misstep or have to make compromises but they all do strive toward their corporate goals that is in harmony with their corporate cultures (market dominance as a corporate goal with Apple's culture would be a failure and was in the 90s).
That is what great companies great and average companies average. A commitment (and good execution) at the top to a focused corporate goal and culture vs market research/spreadsheet driven.
Apple has decided that FW isn't needed for the MB moving forward for the next couple years. Expansion (and to a lesser extent size) is the differentiation between their consumer and pro lines now that graphics and computing power is not. Hence no expresscard or FW on the MBs.