Originally Posted by hmurchison
Revolutionary is such a tired word. CNC milling has been around for a while."Involving or causing a complete or dramatic change"
Exctly what will happen in Apple's case. Show me one other computermanufacturer who does this.
As I said, for this industry, it IS revolutionary.
I love the design and durability of the new Macbooks but calling them dramatic is a bit of a stretch even if we're talking production.
I doubt you're going to see PC companies follow suit because they option has been there for them as well but they are far more price sensitive than Apple. They actually have to compete with other vendors.
If Apple takes advantage of what they're doing, it will have a dramatic effect, yes. If for some reason I can't think of, they don't, then it won't have much effect, other than to give us better cases, and help their overall designs.
PC companies probably won't do it because they hardly make any profits on their products now. And they do compete with Apple. Remember the number, 66% of all computers sold in this country over $1,000 are Macs. That's competition, don't try to deny it.
And Apple's winning!
That's also where all manufacturers make the majority of their computer profits, and it's why Apple is making one third of all the profit in the computer consumer, laptop, and professional markets in the USA
That's also competition, and Apple is winning there.
20% of all computers bought at retail are also Macs, a good jump. so Apple is doing very well there also.
Another reason why PC companies would have a problem doing this is because they sell too many lines of laptops, and too many models within each line. They may sell a lot of units industry wide, but they don't sell that many of each model. That makes it difficult.
What they do, is to share internal frames, with the outside plastic being the difference, very often. With Apple's method, the entire body must be different.