Gain: Many customers who have a higher disposable income and who are willing and able purchase new computers and accessories on a more frequent basis.
All of the gay men I know have the latest and greatest tech gadgets, just because they like to have the latest and greatest. Go to a gay club some time and see what kinds of phones people pull out of their pockets. In my experience most of them have iPhones, however I do live in a more tech savvy area (SF Bay Area)
OOOHHHH I forgot about that. Im sure the 2-3% of homo's of which less than 25% have a median income over 100k will make a huge boost in apples iphone sales. Lets see...... 50,000,000 adult working males in this country X 2% = 1,000,000 X 25% = 250,000.
Apple has sold 6.8 million Iphones. For every one homo it sold 25 to a hetro.
BTW, my income is 200k plus. My wife (a female)and I have purchased new from apple over the years... 1 performa mac, 3 imacs, 4 macbooks, 1 mac mini, 9 ipods, 1 iphone, 2 iphone 3g's.
Unless they also give 100k to the YES ON 8 campaign, the lost customers for life. Im sure im not the only one.
You homos are not as powerful or as popular as you think. YOU WILL LOSE THE PROP 8 FIGHT BY A LANDSLIDE. I cant wait!!!!