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Microsoft parks "I'm a PC" recording booth outside Apple Store

post #1 of 210
Thread Starter 
Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter comical ads from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores.

AppleInsider reader Tom submits the following photo, which shows a large Microsoft-branded kiosk parked outside a shopping center-based Apple retail store.

"It's a friggin booth where you can record your own I'm a PC video," he said. "This is outside the Apple Store, Bullring, Birmingham, England." He added that a trio of Microsoft staffers will be on hand to turn patrons off from the Mac for the next three days.

The move is an extension of the Redmond-based software giant's $300 million advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple's long-running "I'm a Mac, I'm a PC" ads.

Last month, Microsoft tapped advertising firm Crispin Porter & Bogusky to use Apple's assault as a foundation for a direct counter-strike with its own series of "I'm a PC" ads, which open with a John Hodgman lookalike character who declares that he's been "made into a stereotype."

As part of the campaign, Microsoft invited visitors to its website to upload videos and photos that demonstrate "how they, too, are PCs." The company has since select a handful of those clips for inclusion in television commercials that can be seen airing on network television this week.

Microsoft now appears to be taking its initiative to the streets.

The "I'm a PC" ads are actually a second phase of the company's rebuttal efforts. An initial series of ads was dominated by a pair of offbeat teaser skits (1, 2) featuring Bill Gates and comedian Jerry Seinfeld. Those efforts were postponed indefinitely amid mixed reviews.



Ironically, market research data cited by AppleInsider earlier this week revealed that the first series of deliberately eccentric ads dwarfed both Apple's and the new "I'm a PC" ads in viral views, suggesting Microsoft may have been better off sticking with Gates and Seinfeld.
post #2 of 210
Pathetic
post #3 of 210
MS never ceases to surprise me with the depths of their marketing incompetence.

Their new TV campaign, featuring low-res videos of eccentric and uninteresting MS fans, does nothing but help cement their image as the loser in the "I'm a mac, I'm a PC" arena.

Apple's ads taped a "kick me" sign on MS's back, and MS's response is to put a 10,000 watt spotlight on the sign.
post #4 of 210
What's that I smell?

Desperation.
post #5 of 210
I laughed.
post #6 of 210
I'd be pissed at the Mall Administration/landlord if I were Apple. They pay big bucks and are responsible for bringing in a lot of traffic to the mall..and they rent out the space practically
blocking their front door to their competitor? I'd be pissed and threaten to move out of the mall...even though it cost them money.
post #7 of 210
Quote:
Originally Posted by dontlookleft View Post

I laughed.

I did too. It's an off-beat post, but I had to OK it

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post #8 of 210
Quote:
Originally Posted by AppleInsider View Post

The move is an extension of the Redmond-based software giant's $300 advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple's long-running "I'm a Mac, I'm a PC" ads.

$300? Paying for kiosk space is cheaper than I thought.
post #9 of 210
okayyy, that was utterly dumb.

I'm a PC and I cheated death? How can a PC cheat death? I just spray my water hose over you and you will be dead?

I'm a PC and I'm converting to Mac
Apple is a hardware company, dont believe me? Read this Article!. For those who understand my message, help me spread this info to those who dont get it.
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Apple is a hardware company, dont believe me? Read this Article!. For those who understand my message, help me spread this info to those who dont get it.
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post #10 of 210
I can't stop laughing. Leave it to Microsoft to park their booth right outside an Apple Store. In ur eye, Jobs! : P
post #11 of 210
Just waiting for the MS employees new dress code of sandwich boards to go back and forth to the office. Have to admit they are trying.

Hmmm...it is Halloween this evening....maybe the Apple guys will........

24" iMac, 2 MB Pros, iPad Version 1, 2 x (iPhone 4s), Apple TV 3, a Shuffle and a couple of iTouches somewhere in the house. Spot on wall reserved for an Apple TV of some description. Oh yeah..and...

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24" iMac, 2 MB Pros, iPad Version 1, 2 x (iPhone 4s), Apple TV 3, a Shuffle and a couple of iTouches somewhere in the house. Spot on wall reserved for an Apple TV of some description. Oh yeah..and...

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post #12 of 210
Seinfeld and Deepak Chopra...wow those Microsoft guys are so hip!
post #13 of 210
"Life Without Walls" slogan after the Windows flag logo is bizarre. If you don't have walls, why do you need Windows?

While there are "walls" associated with Apple's products, there are plenty with Microsoft's too, which one is worse is part subjective, though part depends on the topic at hand too.
post #14 of 210
The hull has been breeched and the sinking has begun, looks like Captain Balmer will be going down with the ship (yelling) undoubtedly.
post #15 of 210
Get out your markers - it GRAFFITI TIME!
post #16 of 210
This is precisely the kind of thing that PC does in Apple's ads!!!
post #17 of 210
All Birmingham Apple fans should stop by and record messages like:

"I'm a PC. Goddammit can anyone help me configure my printer!"
post #18 of 210
So sad.

Why on earth would a dinky little kiosk keep anyone from going into a shiny Apple Store, where free net access and attractive products await?
post #19 of 210
This is hilarious.

I bet some ad buyer or whoever did this had a hell of a good time with this one. I bet he got his supervisors laughing all the way up to Ballmer.
MacBook Pro C2D 2.4GHz and a battle-scarred PowerBook G4 1.33GHz

"When you gaze long into a dead pixel, the dead pixes gazes also into you"
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MacBook Pro C2D 2.4GHz and a battle-scarred PowerBook G4 1.33GHz

"When you gaze long into a dead pixel, the dead pixes gazes also into you"
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post #20 of 210
Quote:
Originally Posted by JeffDM View Post

"Life Without Walls" slogan after the Windows flag logo is bizarre. If you don't have walls, why do you need Windows?

+5 insightful
Darrell Spice, Jr.
SpiceWare- We don't do Windows, it's too much of a chore
Artistic Overpass - nobody said roadways had to be drab
Medieval Mayhem - This ain't your father's Warlords
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Darrell Spice, Jr.
SpiceWare- We don't do Windows, it's too much of a chore
Artistic Overpass - nobody said roadways had to be drab
Medieval Mayhem - This ain't your father's Warlords
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post #21 of 210
Maybe it wasn't such a great idea for Microsoft to hire the same people running McCain's campaign.
--
Alex Abate
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Alex Abate
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post #22 of 210
I can't imagine most malls or landlords would allow this.

Seriously, can you imagine having something set up in front of a store trying to convince people to not go in?
post #23 of 210
Is it just me or does anyone else find it odd that MS thinks that the best place to find their dedicated users is in front of an Apple Store??
post #24 of 210
Desperate. That's my first impression.

PC users could give less than a shi* about commercials telling them to use something they already use.

Now PC users can upload their own "I'm a PC" video to Microsoft. W O W. And the guy in front of his web cam saying "I'm a PC, and I love peanut butter" - who in the living fuc* cares?
post #25 of 210
Maybe it wasn't such a great idea for Microsoft to hire the same people running McCain's campaign.

Sarah Palin in the nude couldn't convince me to switch to a PC.

The last of my family has finally switched to Mac. One at a time, one at a time. Like a tiny tick that causes Lyme disease, MS is worried
post #26 of 210
It's $300 million. They gotta spend in on *something*.

But to "record your own I'm a PC ad"? I don't even know what that is.
post #27 of 210
Coke vs Pepsi. The taste tests are on. Good luck Steve (er Ballmer I mean).
post #28 of 210
Quote:
Originally Posted by JeffDM View Post

"Life Without Walls" slogan after the Windows flag logo is bizarre. If you don't have walls, why do you need Windows?

That is a very astute observation!

You know you could turn this around into an Apple ad:

"Photos, video, music. No walls, no windows, just life. iLife"
post #29 of 210
Quote:
Originally Posted by JeffDM View Post

"Life Without Walls" slogan after the Windows flag logo is bizarre. If you don't have walls, why do you need Windows?

Quote:
Originally Posted by Doxxic View Post

This is precisely the kind of thing that PC does in Apple's ads!!!

Good points!
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #30 of 210
The reason why the Microsoft staffers are in a group of three is the same reason why the East German border guards used to be in twos. It's so that there are always two others to stop the one from trying to escape into the Apple Store.

Given what I've seen on this forum from switchers, I'd say that any of these staffers that try to start a conversation are going to get an education. I reckon there will soon be a new type of queue forming at the Birmingham Apple Store. These guys are going to need counseling.

Just lucky they didn't do this in Liverpool. They would probably end up locked inside and hoisted up a crane !

Many of the most important software concepts were invented in the 70s and forgotten in the 80s.

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Many of the most important software concepts were invented in the 70s and forgotten in the 80s.

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post #31 of 210
Go up and ask them "Is this where we go to help fix Vista?"
OMG, LOL!
post #32 of 210
Looking at the picture, I think it may fail simply because people will read the banner and say to themselves... "Oh yeah, those Mac commercials.. I'm a PC ... he he he... .. ok now time to go into the mac store"

What cracks me up is that Microsoft hasn't been in the advertising business in so many years that they don't even know HOW to run an ad campaign against the underdog. They *were* the underdog back when they had to advertise ( vs. IBM )

It's sad actually.
post #33 of 210
Pretty ridiculous....
I'm thinking some Apple fanboys are going to go give those poor Microsoft PR people a REALLY hard time too.... heh...
I wonder how wide-spread MS plans to try and make this. The people who are running Microsoft continue to show me what complete MORONS they are. I wish someone would do something about Steve Balmer... that guy annoys the heck out of me.
post #34 of 210
"eat me, I'm a delicious pizza"
post #35 of 210
Quote:
Originally Posted by sandro View Post

Maybe it wasn't such a great idea for Microsoft to hire the same people running McCain's campaign.

Quote:
Originally Posted by OldMacGuy View Post

Sarah Palin in the nude couldn't convince me to switch to a PC.

I hope people don't carry these leads any farther than that. Politics is one of those things that generate heated responses and derails threads, so anyone that responds, please keep it civil.
post #36 of 210
Ironically, the poster on the booth reads "Life without walls"... on the outside of a wall.

Maybe they meant "Firewalls", refering to their security track record... I don't know.

MadCow.
post #37 of 210
people should go in there and say "i'm a mac"...etc...it'd be funny if there were more of these than "i'm a pc"
post #38 of 210
Seems Microsoft is scared of Apple, according to some Microsoft doesn't give a damn about Apple, I mean with only 3 % marketshare why should they, Microsoft is shivering.
post #39 of 210
I was with Microsoft up until this one, who on earth wants to sit in a booth and go "Im a PC"

If they wanted to get back at Apple they could have just reversed the Apple ads back on them with all the problems Apple are having, by that I mean they could do the following ads:

- Macs now have viruses (Even Apple admit this as they've taken the virus free stat off their switch to mac part of the site)
- Macs now crash
- Official Vista now more secure and Mac
- Mobile me not working. Could do a great comparison of the free hotmail working and Apple handing out free trial extensions for there paid for service not
- iPhone signal problems vs Windows based phone without signal probs

As Apple keeps screwing up on things it seems stupid of Microsoft not to take advantage rather than this current lame attempt.
post #40 of 210
Tacky and stupid.
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