Originally Posted by tmedia1
Given how Apple markets it products, I'd say that MS is giving Apple a taste of their own medicine. Now that being said, I think the whole thing is pretty silly....
This strategy makes no sense to me. If the goal is to convince people in the mall to choose Mac over PC, why would they think people would choose a dank video booth over a big, bright, beautiful Apple Store? And how would sitting down and talking to a video camera change someone's mind about PCs?
And if they're trying to get good material for their ad campaign, isn't this the absolute worst place to find it? Apple Stores are a magnet for a) big Apple fans, and b) former PC users who are fed up with their PCs. It seems that anyone who wants to put in a genuine plug for Windows would have to wait in line behind a bunch of former users eager to spew vitriol.
Really, the only reasoning I can see behind this is to simply make a point of looking hip, alternative and totally in-your-face. While that kind of guerrilla tactic might work if Microsoft were a tiny, nimble company competing with the Apple goliath, Microsoft is, well, Microsoft. They're not really fooling anybody.