Originally Posted by AppleInsider
Further shifting attention on the iPhone towards gaming, an Apple executive has out-and-out stated the device is a genuine competitor to the best handheld consoles on the market.
The comments come from Apple Director of Technology Evangelism John Geleynse, who witnesses for Engadget say made the aggressive claims at an iPhone Tech Talk in San Jose, near the company's Cupertino headquarters.
At the developer gathering, the official urged developers to forget about the handset as a traditional cellphone and, as game developers, to think of it strictly as a game console.
"It's not a phone, it's a console experience," Geleynse is reported as saying.
While a bold statement, the claim is in line with an increasingly gaming-centric marketing strategy at Apple. Virtually all of the electronics firm's video ads for the second-generation iPod touch have focused on gaming, while the majority of paid apps at the App Store have typically been games.
Other parties are also known to be getting involved as well. Electronic Arts on Friday said it will host special events at flagship Apple retail stores in Chicago, Los Angeles, New York and San Francisco during December to promote the iPhone and iPod touch as gaming platforms and show off the software company's game library.
Apple hasn't necessarily needed to ask for help to position its touchscreen handhelds as gaming devices, though, and has been achieving similar or better sales than offerings from Nintendo or Sony. Nintendo recently touted NPD Group data noting that it sold a near-record 1.56 million DS handhelds during November, but is likely to be outpaced by Apple's iPhone sales alone: in summer, the company sold 6.9 million iPhones
Having just having attended a full day at one of the iPhone Tech Talk developers program, I can't accept the entire direction that this article or the comments that came from it.
Firstly, we as developers realize that the iPhone can't compete with everything that some of the game consoles have accomplished. And I doubt we ever will, unless, the format of the iPhone is changed. Now will Apple do so on the next iterations? I wouldn't think so.
They don't have to.
What Apple was telling us during the program, that here was a cell phone on which developers were creating apps that were far beyond what everybody ever dreamed or is dreaming of.
As was evidenced, the success of the current slate of apps, and being apprised of a number of pre-releases, the extent of what can be accomplished is just in the infancy stage.
More important, what was obvious, was the fact that the playing rules have changed somewhat and that there is now a new
game in town. Games that for now, didn't need all the accessories that real gamers want or have been accustomed to. Games by new and old boy developers in the business. Games, even with a 'perceived' number of limitations were being received with significant enthusiasm. Games that were new rehashes of older iterations were now being highly touted, just by changing or modiifying a few playing rules or the field.
The iPhone and iPod Touch has currently over 50 million potential 'game' players. Already, there are few million who have purchased and are actively playing on the iPhone. More will undoubtedly come, particularly after seeing a few that are in the final stages of development.
However, the format is not for everyone. Afterall, the iPhone, in particular, is not a toy. But with the sales of the iPhone and iPod Touch well approaching a 100 million units, there will be a move by many of those who would normally spend their monies on true gaming consoles towards Apple's offerings. Certainly, the prices that are being charged and the economy as such, the gaming future as we see it being developed now is well in Apple's favour.
My son has both. In fact, all the variations. Whether on his computer, console, my iPhone or iPod Touch, he has the luxury of flexibility whereever he is.
Unfortunately with the economy as it is now, I see more need to move towards the iPhone. Keeping in contact, searching for a job and listening to music or playing a game to release the tension and boredom of standing in the employment line, may become more of a norm for many. One which nobody predicted or wants. One which Nintendo's, Sony's or Microsoft's game consoles can't totally provide and one which diminishes their opportunity every time an iPhone or iPod Touch is sold.
Keep in mind though, and let's not begrudge the fact, that there is room for everybody. If we do, we all win.