Originally Posted by AppleInsider
Macworld Expo organizers hosted a Town Hall meeting last night, featuring an open discussion with Macworld Conference & Expo vice president and general manager Paul Kent.…"We want Apple to go build more great products
, and then we'll be here to show you how to use them," he said.
Why did it take so long for Macworld to acknowledge that Apple has built great products?
For a long time now Macworld has acted like a nagging wife. Never an accolade without a dig. Never supporting those who dared to stand up to the trolls that dominated its forums. Never setting the record straight. Continually 'demanding' or an 'or else'.
Well, as far as I am concerned, Macworld built a showcase out of somebody else's bricks. But with bad mortar, and now the supervising inspector has refused to extend their building permit.
As evidenced, most of the attendees other than those handling the booths and representing the media are local. And when you divide the number of times that the average visitor tripped the turnstiles entering and re-entering the conference, the 40,000 or so total clicks represents a significantly lower number of actual attendees. Much like American Idol, whose advertisers now realize that 40 million votes a night really equalled less than 5 million viewers when you factored in the number of times most of its audience voted.
So how many of those who attended are true opportunities for a sale? Probably every one of them. However, certainly not as many that walk into all the Apple stores on a daily basis, i.e., 5 million a day.
But there is still one yearly conference that could easily replace Macworld's. That is the annual Apple Worldwide Developer Conferences (WWDC). And it fills in perfectly with Apple's marketing and communication strategies.
- Attendees are true Apple devotees
- Attendees are not lookie-loos
- Attendees are international, not regional
- The media is controlled
- The message is contained
- Non-disclosures are not contentious, in fact, looked upon 'in favor'
- New product announcements aren't necessarily expected
- New product announcement events are greatly appreciated by the attendees
- Attendees are less likely to disappear throughout the conference
- Third-party developers and manufacturers have virtually full-day opportunities to promote to a devoted and captured audience
So how well will the average consumer reacted to be being 'shut-out'?
Well I would suggest it won't matter a rat's ass. Because they won't be or they don't care.
Talk to the average Apple store visitor and they never heard of Macworld or AppleInsider. Check the current viewers at the bottom of the blogging screens: same handfull of registered names and even in the most discussed blog a smattering of visitors. And if you look at the postings, most of the registered users are just talking off the top of their heads. Why else haven't they taken the time to download a trial version of the product they are dissing? Most likely they don't have a Mac in the first place.
And, why couldn't Apple combine the developer conference and open the door to non-developers for a day or so to the display area, for where, low and behold there is a Macworld booth.
That, and Apple holding their own special product events/announcements like last year, (#40 http://forums.appleinsider.com/showt...=1#post1359895
) , is like having Christmas and a birthday party every 3-4 weeks.
Works for me.
P.S. To nvidia2008: Better yet, an International WWDC scattered around the world throughout the year "would not be too crazy" either. Ah, Paris in the springtime. Hong Kong in the fall.