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post #41 of 81
1/10/09 at 4:12am
Quote:
Originally Posted by BenRoethig View Post

The fanboys aren't allowed in CES. It industry only. If this pans out, I wouldn't expect any big Apple announcements at CES or even a keynote. I would imagine this would be to give the industry access to Apple and each other.

Ben, I think you're right on the money here. Apple said they didn't like MacWorld because they felt under pressure to announce products at the most unfavourable time of the year. However they clearly have ambitions to leverage new industry-wide protocols (Grand Central, Open CL, Sprout Core etc). Attending CES would be a great way of pushing these objectives, which of course run counter to MS's plans.
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post #42 of 81
1/10/09 at 5:22am
Quote:
Originally Posted by Marvin View Post

'

Makes me wonder if they are developing something that deserves a bigger stage than MW.

MW has become as big a stage as CES.

If you go to cnbc of cnnfn they give the same coverage to MW as they do to CES.
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post #43 of 81
1/10/09 at 6:21am
I think it would be great if Apple attended CES. It gives people a feel for what Apple has to offer. A piece of the Apple experience, meaning a piece of the Apple announcements. They don't need a bunch of Apple fan boys to wow a crowd. Not everyone who attends MacWorld are Apple fan boys. CES is a larger audience, and more important, a more versatile audience. You're not only reaching out to Apple fan boys, but also the rest of the industry, something MacWorld will never provide. I could see Apple doing a lot of iPhone type announcements here, possibly even some OS X ones too. If Apple were ever to do a keynote it will have to be something good. They couldn't sit there and do an hour and a half keynote on iLife and expect great news coming out of it. But if you're going to do a keynote on Mac OS X, or some new iPhone it would be great as long as it has good content. Apple wouldn't even have to show off a finished product. Many companies show off prototypes, or software betas to give demonstrations. Perhaps this would release some of the pressure to have a complete finished product ready to ship the week of CES. It would be great, but its not necessary. I think Apple was under more pressure to have finished products that were shipping today at MacWorld, something they didn't like.

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post #44 of 81
1/10/09 at 7:20am
Well Apple CAN NOT wait until CES to announce new stuff … it would die a slow death. Now that's the good news.

- New iPods
- New iPhones
- New Desktops
- New Device??

They WILL announce some new and cool stuff all year, so what WILL they announce to rock the world at CES???

- New device #1
- New device #2
- Up-dates to a whole range of products currently available.


Karl
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post #45 of 81
1/10/09 at 7:26am
Quote:
Originally Posted by ncee View Post

Well Apple CAN NOT wait until CES to announce new stuff it would die a slow death. Now that's the good news.

- New iPods
- New iPhones
- New Desktops
- New Device??

They WILL announce some new and cool stuff all year, so what WILL they announce to rock the world at CES???

- New device #1
- New device #2
- Up-daes to a whole range of products currently available.

I don't think anyone is suggesting that Apple will wait a year to announce any new products, just that instead of doing their annual announcement at MacWorld, they will do it at a larger center at CES with more attendees that may not already be in Apple's camp. I think it's a great move that is long overdue.

PS: Has anyone mentioned that Apple has had a booth at CES for years?
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post #46 of 81
1/10/09 at 7:38am
Quote:
Originally Posted by macxpress View Post

.... Apple wouldn't even have to show off a finished product. Many companies show off prototypes, or software betas to give demonstrations. Perhaps this would release some of the pressure to have a complete finished product ready to ship the week of CES. It would be great, but its not necessary. I think Apple was under more pressure to have finished products that were shipping today at MacWorld, something they didn't like.

Apple is not going to demo or show of works in progress. Not... going... to.... happen. They could have done this at MW but never have.

Why would they want to let MS, Dell, Sony or Palm know what they're up to?

Would it have been have been a good idea in 2005 to demo the iPhone concept? Hey people we're working on this new phone with a touch screen interface that runs on OSX and does all these neat things. It'll be ready in a year!

Apple's modus operandi has been to release products when they are ready and fully baked (ignore the mobile me launch). That's not going to change.
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post #47 of 81
1/10/09 at 8:05am
I think Apple will forego the SteveNote replacing it w/ one from their top leadership.

The win for Apple is to be seen and compared to the 'others'. Many attendees will be comparing for the 1st time. Apple will have many cool products to present, but I don't think they'll make a 'big deal' intro; it's too stressful for the employees.
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post #48 of 81
1/10/09 at 8:08am
Quote:
Originally Posted by backtomac View Post

Apple's modus operandi has been to release products when they are ready and fully baked (ignore the mobile me launch). That's not going to change.

And MobileMe wasn't even half-backed really, it was one of many things - iPhone/iPod update 2.0, iPhone 3G launch in U.S. 22 other countries - that failed due to Apple's servers going down from ridiculous strain.
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post #49 of 81
1/10/09 at 8:41am
I can understand why Apple would want to abandon Macworld. Things like cost, pressure to release new products, and negative pressure asserted over the stock by sites such as Appleinsider spoiling the surprise element to events such as Macworld. After all, it is hardly fair to be holding a trade show to wow the audiences, only to have all that undone by rumors (don't get wrong I love feeding off the rumors, but this has been at my expense of enjoying Macworlds and my stock portfolio).

So with that said, I think Apple going to CES has some benefits, but also potentially subjects it to some of the same concerns. First, despite what this article suggests it would cost Apple significantly less to increase it's exhibit at CES. This is because at Macworld, Apple being the sponsor picks up a tremendous amount of the cost in terms of renting, preparing, and manning the facilities. That likely would be significantly reduced if Apple were to become just another company exhibiting because it would presumably have a much smaller presence there and overall cost would be distributed to other large exhibiters, like Microsoft. Further, much of Apple's travel expenses are insignificant because many of the executives are getting in the company jet, which is being paid for whether it is flying or not. When Apple held Macworld in New York, many of the staff was local. The same would be true if it exhibited at on a grander scale at CES. Second, at CES Apple could 1) start new expectations by not having Jobs present (thereby reducing the appearance of the company needing him to survive), and 2) tone down the amount of new product announcements. Third, if Apple were to appear at CES, that would give long time Mac user (many of whom work in media), who Apple relied on during the lean times and love going to these shows, an outlet to continue doing so. Fourth, Apple being at the show would continue to draw attention away from competitors thereby diminishing the competitors returns in these shows. Fifth, as a stock holder, my only concern would be reducing media (and thereby Wall street's) expectations for surprise, "one more thing" announcements. Sixth, appearing at CES would likely help at lot of Mac developers because many also produce products for other platforms, which could be addressed at this type of show. Sixth, presumably many people attending CES who might not otherwise be drawn to Apple products might check them out.
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post #50 of 81
1/10/09 at 8:50am
Quote:
Originally Posted by backtomac

And its unlikely that SJ will get to give the opening keynote. I suspect MS will still keep that for now.

Quote:
Originally Posted by John the Geek View Post

I wouldn't bet on that. If Jobs offered, they'd be stupid not to bite. He's not just Apple, he's Pixar and Disney too. Jobs would draw a bigger crowd so long as he's willing to wear all his hats.

It would be foolish to offer the keynote to the guy who only has the ten percent market share when 90% of the show (or more) is Windows oriented. That would only generate a lot of heat for no reason.

Apple would be smart to attend CES, but not to give the keynote (at least for the first few years). I would expect that product announcements will be de-coupled from the CES as the argument for stopping them at MacWorld (which happens at the same time) was that they didn't want to announce products then. Unless we now all believe a week later that Apple was lying through it's teeth multiple times when the board members were asked the question.

It would be much more to their advantage to be in the audience smirking while monkey boy does his best to be entertaining on stage.
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post #51 of 81
1/10/09 at 8:56am
Quote:
Originally Posted by solipsism View Post

I don't think anyone is suggesting that Apple will wait a year to announce any new products, just that instead of doing their annual announcement at MacWorld, they will do it at a larger center at CES with more attendees that may not already be in Apple's camp. I think it's a great move that is long overdue.

PS: Has anyone mentioned that Apple has had a booth at CES for years?

CES and MacWorld are more or less at the same time. If, as Apple has said, the MacWorld time is the "worst" time of the year for them to announce new products, it makes no sense to move product announcements to CES.

If Jobs (or anyone) does the keynote at CES and announces no new products it would be a worse debacle than trying to come up with new products for MacWorld each year. I expect CES to be a small to medium Apple booth with a lot of bright eyed youngsters showing off the latest junk like in the stores. Period.
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post #52 of 81
1/10/09 at 9:19am
This is the time to make the move, as already mentioned Apple announces stuff that is shipping or very close to shipping, save OSX announcements and even those are operating close to clockwork. So let the crowd get a keynote from Ballmer where he talks about the next planed OS that no one knows when it will ship including Ballmer, only to see Apple announce an OS update that actually ships in the time window it was predicted. Let the crowd see the "new" Dell, Apple Air killer or (insert Apple product name here) killer, but again when will it ship, when can the crowd touch it or look at it up close, Apples' products will be right there for people to see and most of the time touch. In short Apple has been delivering while the competition has been promising, and that is the perfect time for Apple to confront the competition on their turf. Not saying that all eyes will be on Apple but it will make for good drama and that alone may catch the attention only later followed by the reality of the PC centric crowd that while their beloved Dells, HPs, and MS promise, Apple is in a good place to be the only one to actually delivers. Like here is our third or forth generation iPhone and iPodTouch with killer support, killer games, killer graphics, and so on only to be followed by: "Here take it and give it a try, shipping next month in large quantities." While Dell and others say here is what we are working on, killer yes?, will be shipping soon. Sorry this is a prototype it doesn't have all of the features working.

This is clearly the time to move for Apple, the others are only promising, Apple is delivering, and that is worth pointing out to the largely non-Apple crowd. Apple does not have to steal the show but they may get allot of extra attention when people realize that they are delivering what the others only promise. Great News Indeed
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post #53 of 81
1/10/09 at 9:31am
Quote:
Originally Posted by backtomac View Post

MW has become as big a stage as CES.

If you go to cnbc of cnnfn they give the same coverage to MW as they do to CES.

That is the part Apple is going to miss. They got a lot more media attention than any computer maker usually gets. Blending into the crowd might not be so advantageous at the end.
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post #54 of 81
1/10/09 at 9:47am
Well stated Brendon.

Apple is moving into the consumer electronics business more every year, so it makes perfect sense for them to attend CES. Get your products in the hands of those create the buzz for consumers. Let people see, touch and experience your products and not just hear about them at some event hundreds of miles away. Apple doesn't need a huge product announcement to get people to want to check out the Apple booth, I'm sure it would be a required stop for anyone attending.

Apple stated that the time after the holidays is a tough time to make announcements and that they don't need a trade show to make product announcements. That doesn't mean that they aren't going to do it anymore. All Apple needs to do is announce a product before CES at their own event and have it on display at CES, no keynote necessary!
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post #55 of 81
1/10/09 at 10:04am
Quote:
Originally Posted by BenRoethig View Post

That is the part Apple is going to miss. They got a lot more media attention than any computer maker usually gets. Blending into the crowd might not be so advantageous at the end.

Apple can grab the media's attention whenever it wants. It doesn't need a trade show to do this. If Apple wants to release something big such as the new unibody notebooks a few weeks back all they have to do is invite the media to where they want them to be and Apple will get all of the attention is wants.

I still think it would be a good idea to attend CES. Its a much broader audience than MacWorld. However I don't think it will happen because it totally makes Apple look like fools with the reasons for not attending MacWorld. If CES or MacWorld were around May, or June it would be a better time of year. Its after the christmas rush, tax season is over, schools are planning for next school year, etc. But its not, so as much as I would like to see Apple at CES for the reasons I posted above, I don't think it will happen.

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post #56 of 81
1/10/09 at 10:50am
Quote:
Originally Posted by backtomac View Post

Apple's modus operandi has been to release products when they are ready and fully baked (ignore the mobile me launch). That's not going to change.

While this was true in the past, this has been changing, and as Apple becomes much more dominate in the industry the logistics of waiting until a product is ready for the shelf before it's announced will change.

iPhone and AppleTV were announced long before they were released. The iPhone announcement allowed 1/4 of the US to not be in contract if they wanted a new iPhone and I would assume the AppleTV announcement was more to help get the studios online, though that didn't happen.

Then their is software and HW that no longer are available immediately. That seems the norm these days.
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post #57 of 81
1/10/09 at 10:59am
Quote:
Originally Posted by neutrino23 View Post

I'll speculate that the Apple booth at CES will be heavy on iPods, iPhone, iMacs and MacBooks. You'll hardly see an Xserve or a MBP or FCP or Cinema Displays. They didn't even they show FCP at MWSF. It wasn't mentioned in the keynote. Note that Apple didn't exhibit at NAB last year.

Well Duh! iPod, iPhone, iMac, and MacBooks are their top product line. They all integrate well with consumer electronics. You don't see Xserves in their Apple Stores either.
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post #58 of 81
1/10/09 at 11:01am
It's one thing to report Apple attending CES, but why denigrate CES and Microsoft in the process? There is a reason 150,000 people attend CES each year and that Microsoft is the leading producer of software in the world.

I am not knocking Apple. It is a wonderful company with great products and would make a great addition to CES. In all likelyhood it would dominate the show due to the popularity of it's products.

But does the writer really think calling CES a failing venture will change anything?
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post #59 of 81
1/10/09 at 11:04am
Quote:
Originally Posted by mfura6579 View Post

The majority of you need to come to your senses.

Peon... CES is not MS's playgorund. And despite what the non-informed writer of this article thinks, CES is NOT a party held in honor of MS.

Christ, the first CES was held in 1967 WAY before Apple or MS were even start ups!

Does Apple make some great products? Most definitely. But like iReality said, Apple is not the center of the tech universe. CES is a much bigger thing than MacWorld and whole different ballgame.

Ireland? Networked TV's from Apple next year?? LOL They'll only be a year behind. Take a look at some of the stuff Samsung rolled out this week. MacTouch? Check out the Lenovo A600 they rolled out earlier this week. You'll have to have something bigger then those two to make a dent at CES.

Case in point? From the looks of it, the iPhone killer is soon to be here. Palm came back relevance big time today with the Pre. This beta version of the phone caused ALOT of heads to turn today, and it even has a QWERTY keyboard.

I'm not a Mac guy. I have an Ipod, yes. But Jesus, some of you guys have to realize that Apple isn't the end all be all of tech.

Well said! Some of the people on this board have their head in the clouds. It is funny how they believe all the fake rumors and then get pissed off about it. Apple won't dominate CES, they will just be a part of it.
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post #60 of 81
1/10/09 at 11:16am
Quote:
Originally Posted by solipsism View Post

While this was true in the past, this has been changing, and as Apple becomes much more dominate in the industry the logistics of waiting until a product is ready for the shelf before it's announced will change.

iPhone and AppleTV were announced long before they were released. The iPhone announcement allowed 1/4 of the US to not be in contract if they wanted a new iPhone and I would assume the AppleTV announcement was more to help get the studios online, though that didn't happen.

Then their is software and HW that no longer are available immediately. That seems the norm these days.

As long as Microsoft and other competitors exist (which they always will), Apple has no incentive to blab about what they're working on so others can copy it. The iPhone was announced early so people would know what it was, but it was the longest delay in quite some time and was partially due to getting FCC certification. I don't remember seeing product demonstrations of the Apple TV, just a hint at it when it was still called iTV. Everything else since then (save Snow Leopard, which is for developers) has been released on the spot or soon after (i.e., at the end of the month or the next month).
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post #61 of 81
1/10/09 at 3:42pm
Quote:
Originally Posted by TBell View Post

I can understand why Apple would want to abandon Macworld. Things like cost, pressure to release new products, and negative pressure asserted over the stock by sites such as Appleinsider spoiling the surprise element to events such as Macworld. After all, it is hardly fair to be holding a trade show to wow the audiences, only to have all that undone by rumors (don't get wrong I love feeding off the rumors, but this has been at my expense of enjoying Macworlds and my stock portfolio).

So with that said, I think Apple going to CES has some benefits, but also potentially subjects it to some of the same concerns. First, despite what this article suggests it would cost Apple significantly less to increase it's exhibit at CES. This is because at Macworld, Apple being the sponsor picks up a tremendous amount of the cost in terms of renting, preparing, and manning the facilities. That likely would be significantly reduced if Apple were to become just another company exhibiting because it would presumably have a much smaller presence there and overall cost would be distributed to other large exhibiters, like Microsoft. Further, much of Apple's travel expenses are insignificant because many of the executives are getting in the company jet, which is being paid for whether it is flying or not. When Apple held Macworld in New York, many of the staff was local. The same would be true if it exhibited at on a grander scale at CES. Second, at CES Apple could 1) start new expectations by not having Jobs present (thereby reducing the appearance of the company needing him to survive), and 2) tone down the amount of new product announcements. Third, if Apple were to appear at CES, that would give long time Mac user (many of whom work in media), who Apple relied on during the lean times and love going to these shows, an outlet to continue doing so. Fourth, Apple being at the show would continue to draw attention away from competitors thereby diminishing the competitors returns in these shows. Fifth, as a stock holder, my only concern would be reducing media (and thereby Wall street's) expectations for surprise, "one more thing" announcements. Sixth, appearing at CES would likely help at lot of Mac developers because many also produce products for other platforms, which could be addressed at this type of show. Sixth, presumably many people attending CES who might not otherwise be drawn to Apple products might check them out.

Apple is not the sponsor at MacWorld. IDG runs MW. Apple is just an exhibitor, albeit the largest exhibitor. No idea if they get a break on booth rental.

Moscone is about forty miles from Apple headquarters so everyone their from Apple can simply drive over. Most of them can go home at night rather than to a hotel room. This has to be the least expensive site for Apple.

An analyst reported (take that with a grain of salt) that the publicity Apple generated at MW was worth about $400M while the cost was under $25M. Seems like it was money well spent. At MW Apple stood out clearly. At CES they are one of the crowd. IMHO, I don't think they are making this move to get more media exposure.

CES is a media and marketing trade show, not sure how developers enter into it.

I agree that Apple will probably not use this venue to introduce new products. Probably they will have a moderate sized booth and use this opportunity just to interact with other companies.
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post #62 of 81
1/10/09 at 10:02pm
Quote:
Originally Posted by wobegon View Post

As long as Microsoft and other competitors exist (which they always will), Apple has no incentive to blab about what they're working on so others can copy it. The iPhone was announced early so people would know what it was, but it was the longest delay in quite some time and was partially due to getting FCC certification. I don't remember seeing product demonstrations of the Apple TV, just a hint at it when it was still called iTV. Everything else since then (save Snow Leopard, which is for developers) has been released on the spot or soon after (i.e., at the end of the month or the next month).

I recall they had a thoughrough demonstration on what the iTV was, not just a hint, but what the device was going to look like, how it connected and how it worked. The only major changes to the released product was the name and the user interface had a somewhat different look, but it still operated pretty much the same way.

As for showing it early, I think Apple needed a compelling device to show movie studios that they were serious about selling movies. It does follow your theme, they don't talk about products in development unless they have a good reason to do so.
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post #63 of 81
1/10/09 at 10:20pm
Quote:
Originally Posted by JeffDM View Post

I recall they had a thoughrough demonstration on what the iTV was, not just a hint, but what the device was going to look like, how it connected and how it worked. The only major changes to the released product was the name and the user interface had a somewhat different look, but it still operated pretty much the same way.

As for showing it early, I think Apple needed a compelling device to show movie studios that they were serious about selling movies. It does follow your theme, they don't talk about products in development unless they have a good reason to do so.

Yeah, I think you're right actually. I remember Jobs saying something about "we're calling it, for the time being, iTV," but did they really show off the interface and concept? Wasn't it just a few weeks before their Macworld keynote where it was renamed Apple TV? But it would make more sense to show it ahead of time too, that's true.
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post #64 of 81
1/11/09 at 6:10am
Quote:
Originally Posted by wobegon View Post

Yeah, I think you're right actually. I remember Jobs saying something about "we're calling it, for the time being, iTV," but did they really show off the interface and concept? Wasn't it just a few weeks before their Macworld keynote where it was renamed Apple TV? But it would make more sense to show it ahead of time too, that's true.

They showed at least a partially functioning device about six months in advance, some pictures are here:

http://www.engadget.com/2006/09/12/l...-its-showtime/
http://www.engadget.com/2006/09/12/h...itv-prototype/

Final product introduction:

http://www.engadget.com/2007/01/09/i...omes-apple-tv/
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post #65 of 81
1/11/09 at 8:34am
Quote:
Originally Posted by JeffDM View Post

They showed at least a partially functioning device about six months in advance, some pictures are here:

http://www.engadget.com/2006/09/12/l...-its-showtime/
http://www.engadget.com/2006/09/12/h...itv-prototype/

Final product introduction:

http://www.engadget.com/2007/01/09/i...omes-apple-tv/

Oh wow, yeah I remember that now. Loved that Bob Dylan did an ad! Maybe they'll get him at one of their shows someday.
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post #66 of 81
1/11/09 at 8:43am
While I can't confirm that Apple will exhibit at CES, I can confirm after seeing the 2010 floorplan and the companies signing up at the CES sales office for 2010 that there will be a Macintosh section in the east portion of the North Hall. There is also one significant island space adjacent to that section blocked off as reserved that is the same footprint as what Apple had in Macworld this year.
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post #67 of 81
1/11/09 at 10:56am
Quote:
Originally Posted by vegasapple View Post

While I can't confirm that Apple will exhibit at CES

While who can't confirm?

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post #68 of 81
1/11/09 at 2:50pm
Apple said they clearly pulled out of MacWorld because of product time line issues... now they want to join CES? Sounds fishy to me!

Sounds like Apple is confused at what they want.
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post #69 of 81
1/11/09 at 3:03pm
Quote:
Originally Posted by italiankid View Post

Apple said they clearly pulled out of MacWorld because of product time line issues... now they want to join CES? Sounds fishy to me!

Sounds like Apple is confused at what they want.

It sounds odd, but not fishy. Apple likely are just going more mainstream. By Apple attending CES next year, doesn't mean they are going to attend the year after. Whereas with MacWorld, attending the following year was simply expected. They are cutting that tie, they are taking back control.

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post #70 of 81
1/11/09 at 3:20pm
Quote:
Originally Posted by Ireland View Post

It sounds odd, but not fishy. Apple likely are just going more mainstream. By Apple attending CES next year, doesn't mean they are going to attend the year after. Whereas with MacWorld, attending the following year was simply expected. They are cutting that tie, they are taking back control.

Again, the Mac faithful follow MacWorld... they don't follow CES really...

And does that mean Apple will release products every two years now instead of the norm routine?
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post #71 of 81
1/11/09 at 3:43pm
Quote:
Originally Posted by italiankid View Post

Again, the Mac faithful follow MacWorld... they don't follow CES really...

And does that mean Apple will release products every two years now instead of the norm routine?

Apple don't just make Macs anymore. Apple will release products every year, but they don't want to be tied down by the Mac, or a fixed event, ala Macworld.

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post #72 of 81
1/11/09 at 5:06pm
Quote:
Originally Posted by iReality85 View Post

This year they expect 100+ thousand people to attend

That's what they may be been putting the brave face on for, but several of my friends who work at Casino's in vegas are now up to four days off a week (two extra because of the slowdown) - yes, even during CES. They had no where near that many people this year.

Another perspective. There are similar reports out there if you just do some googling.

Trade shows are dead. The economy just finished off the grand daddy of them all - CES. I grew up in Vegas; attended Comdex, Interop (back when you weren't allowed to exhibit unless your gear could interoperate with the show network) and was at the original NES launch at CES. It was a heck of a run, but the web has made trade shows redundant.

I would be shocked if Apple were to go to CES next year and substantially alter their presence. I fully expect Apple to continue releasing products on their own terms at their own events - there is no reason for them to try to coordinate with trade show schedules any more.

And before someone calls foul and points to WWDC - WWDC is different. It's a training conference - there is value in those still. But sales oriented trade shows are going to be increasingly hard to justify.
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post #73 of 81
1/11/09 at 5:45pm
Quote:
Originally Posted by DocNo42 View Post

That's what they may be been putting the brave face on for, but several of my friends who work at Casino's in vegas are now up to four days off a week (two extra because of the slowdown) - yes, even during CES. They had no where near that many people this year.

Another perspective. There are similar reports out there if you just do some googling.

Trade shows are dead. The economy just finished off the grand daddy of them all - CES. I grew up in Vegas; attended Comdex, Interop (back when you weren't allowed to exhibit unless your gear could interoperate with the show network) and was at the original NES launch at CES. It was a heck of a run, but the web has made trade shows redundant.

CES is not dead yet. A reduction in attendence for one year isn't necessarily the cancellation of a show, it's definitely possible, but I hope people don't just give up like fatalists. It isn't over until the fat lady sings, and I didn't hear her sing just yet. Times are tough for the industry, but that's nothing new, what did CES look like in the middle of the dot bomb?

The web may have made announcing products at trade shows redundant, but it's still a good way to find and make business connections and network. At least for me, relying on the web for everything leads to a bit of a tunnel vision, I've found shows to be useful to see who else is out there, in terms of all the vendors, big and small, and to see who the customers are, and to get exposed to the broader industry.
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post #74 of 81
1/11/09 at 6:57pm
Quote:
Originally Posted by vegasapple View Post

While I can't confirm that Apple will exhibit at CES, I can confirm after seeing the 2010 floorplan and the companies signing up at the CES sales office for 2010 that there will be a Macintosh section in the east portion of the North Hall. There is also one significant island space adjacent to that section blocked off as reserved that is the same footprint as what Apple had in Macworld this year.

Interesting. Thanks for sharing. ... One question, this "footprint", what is the equivalent space taken up by other brands at CES? Would you say this "footprint" is about the size of Nokia's presence? Asus? Sony? What are the brands that would be taking up this kind of floorspace? Would be interesting to know.

Just one thing, we have to keep in mind, as those of us exposed to event marketing know, these kind of things, especially the floorplan, can change quite a bit in the space of several months. Especially with Apple, they will go pretty far, pay all the deposits, etc... until sometimes even the last minute, everything looks peachy, but they can still pull out.

That said, I think Apple, if they have a presence at CES, would not feel compelled to announce any new products. Some floorspace and demos is all they need to have a presence. If it is their first time exhibiting, they could go in polished, take up a decent exhibit space, but they might not necessarily be "loud". They won't feel terribly compelled to announce *any* new products since they are not likely to want to fight with the other "big boys" for press attention.
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post #75 of 81
1/11/09 at 10:04pm
Quote:
Originally Posted by JeffDM View Post

CES is not dead yet. A reduction in attendence for one year isn't necessarily the cancellation of a show, it's definitely possible, but I hope people don't just give up like fatalists. It isn't over until the fat lady sings, and I didn't hear her sing just yet.

I'm not giving up, it's just fact. Look at Interop and Comdex. CES just took longer because it's got more industries involved in it, but they have been coasting on momentum for a few years now. This economy will take that momentum away. Once attendance starts to spiral, it becomes a self-fullfilling prophecy.

Why do you think IDG is handing out passes for next years MacWorld like crazy?

Just the way these things work....

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Times are tough for the industry, but that's nothing new, what did CES look like in the middle of the dot bomb?

This is a little different - the web is far more established then back then and unlike the dot bomb the current economic influencers are across all industries.

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it's still a good way to find and make business connections and network.

Sure it is - I'm a firm believer in "pressing the flesh". But it's also very expensive - expenses that are easy to target and eliminate (see this years attendance).

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At least for me, relying on the web for everything leads to a bit of a tunnel vision, I've found shows to be useful to see who else is out there, in terms of all the vendors, big and small, and to see who the customers are, and to get exposed to the broader industry.

I don't think CES is out next year, but I think the era of the mega show (and CES as we knew it) is over - Interop is hanging on, but instead of filling the main convention center, it's off in smaller ones like the Mandelay Bay convention center. I was in Vegas for the Microsoft Management Summit last year (at the Venetian) and went over to Interop for an afternoon - it was a sad shadow of it's former self \
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post #76 of 81
1/12/09 at 7:49am
First 2010 prediction.

Stevenote at 2010 CES.
Would be a changing of the guard from the standard Microsoft Keynote.
Make it idiotproof and they'll just make a
better idiot.
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Make it idiotproof and they'll just make a
better idiot.
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post #77 of 81
1/12/09 at 10:41pm
Quote:
Originally Posted by mfura6579 View Post

The majority of you need to come to your senses.

Peon... CES is not MS's playgorund. And despite what the non-informed writer of this article thinks, CES is NOT a party held in honor of MS.

I was speaking strictly within the category that applies. No one said CES was held in honor of MS. Do I really need to be that specific for you to get what I was referring to?
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post #78 of 81
1/8/10 at 5:08pm
why would Apple have a presence at any show when the press will come to them and they have showrooms (stores) all over the country?

trade shows are incredibly expensive.. the elaborate booths can cost hundreds of thousands of dollars to design and build, plus you have to pay for your space on the floor, never mind the cost of shipping all your goods/people/and booth to the destination.

the press fawns over apple every time they're on the verge of announcing something new... just look at all the MSM that's talking about the tablet that's STILL nothing more than a rumor right now.

why fight for the attention of the attendees when you know they're interested if they walk into the stores. I'll be the big apple stores get more foot traffic in one day than the Apple booth at MWSF or even @ CES get the entire show.
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post #79 of 81
1/8/10 at 6:19pm
Apple doesn't need to attend. They maintain a looming presence anyway. A good portion of CES was all about what Apple was expected to do. Might as well save a buck and let everyone else do the publicity for you.
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post #80 of 81
1/8/10 at 9:21pm
Uh, guys. This article is a a year old.

CES 2010 is happening RIGHT NOW. And Apple isn't there. You obviously came here via the Daring Fireball link and aren't paying attention to why Gruber linked it.
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