Oh it's a strategy. BMW uses that strategy too but i doubt they will generate as much revenue as Toyota or as much profit. The more of something you can sell, the cheaper you can sell it while maintaining your profit. Allow me to explain to the slow among you..
If person A sells 10 items at $50 profit/item, then person A makes $500 profit.
If person B can sell 100 item at $20 profit/item, then person B makes
That is why everyone except Apple fans look at market share.. do you realize in terms of units the difference a 1% market share has?.. 1% probably represents over 1 million units. At that scale, you can definetly still make more profit while selling each item at a lower price. I realize this is a difficult concept for apple fans to grasp, hence why i included basic economics for dummies above.
The problem with your comments is that revenue share shows how much of that market's money you're getting. If you have a revenue share of 10% and a market share of 1%, that's 10x better money (at least cash flow) than a market share of 10% and a 1% revenue share.
As it is, for 2008, it looks like Apple had half the revenue of Dell, despite having a lot less than a quarter of Dell's market share. We'll probably see similar levels of net profit between the two as well.