"We did a follow-up interview with Jony Ive at Apple in California last week, and enjoyed the opportunity of filming inside Apple's design facilities," Hustwit wrote on a website promoting an upcoming film.
"I felt like Charlie in Willy Wonka and the Chocolate Factory," he added, "except everything was made of shiny aluminum instead of candy. *And there were no oompa loompas."
Hustwit is working on a documentary called Objectified that will examine industrial design. *The film is described as "a look at the creativity at work behind everything from toothbrushes to tech gadgets."
Hustwit's other credits include a documentary about the band Wilco, one filmed during a Death Cab for Cutie tour, and another documentary about electronic music pioneer Robert Moog.
Apple design chief Jonathan Ive somewhere in Apple's design studio | Source: Objectified
His documentary about graphic design and typography, Helvetica, premiered in 2007.