They've been waiting since September when Apple chief executive Steve Jobs announced that HD TV shows were coming, only to find out later that the Brits would have to wait a bit longer.
As of press time, only ABC's hit series Lost is available in high definition, for Â£2.49 an episode (or Â£41.99 for the season pass), which is 17% premium compared to the standard $2.99 rates charged for HD downloads on the US version of the Apple digital download service.Â*Â*
On the series page forÂ*24, which is still in standard definition, one reviewer rated the series one star and wrote, "iTunes UK are seriously misguided if they think the price here represents good value for money.Â* It's considerably cheaper in the US and moreover they get it in HD."
Another wrote, "So our standard version is almost as much as the US HD version of the show (where is our HD version btw?)"
Meanwhile, popular BBC shows like Top Gear and are also still waiting for the HD treatment.
If readers from across the pond spot other shows being added in HD, please let us know in the forums.