Originally Posted by kresh
I can see it now. John Doe drags his Wal-Mart special through the door into the MS Store and schlepps it up to the Guru counter.
"I paid $300 for this computer and I can't make a cd" says John Doe to the Guru.
The Guru after 10 minutes discovers the cd drive is bad and tells poor John about his discovery.
"Well fix it. I spent good money on this thing" says John.
The Guru spends another 10 minutes explaining Microsoft just wrote the software, but for any hardware failures he will have to contact "x company" to get authorization to send it somewhere.
"That's just bullshxt, where is your manager. You don't know what you are talking about. This damn computer is broke and I want a new one you idiot" exclaims John.
and so it goes... Good luck with your retail store Microsoft!
The opposite might also be true... Not all of Windows users a tech "illiterates" there are many "über-geeks" as well.
I imagine a line with an "über-geek" near the counter asking a MS Guru which motherboard, CPU, GPU he should purchase to run the lates Microsoft Direct X game ("if I build it that way, will it run Crysis??" cough cough).
Seriously... Microsoft is not a brand. Office, Windows, Zune (whatever its worth) are.
Imagine a small "Office Shop" showcasing all the advantages of Office for Mac, PC, server and all solutions in a interesting "café-like" setting placed in the heart of a financial district.
People can enter, get a peak about Office, be informed about the latest innovations and then maybe also have training lessons about Office (how many users really know how to get the best out of it??). THAT IS WHAT MICROSOFT SHOULD BE THINKING ABOUT...
Then, maybe a couple of blocks away, closer to a residential area, an XboX shop. Where people can "demo" games, buy everything for their XboX, maybe organize competitions, get their XboX tuned....
That is a concept I would look favourably. But just another "shopping mall" with a different name is not going to help Microsoft get positive mind share.
Ah.. They should pay me for these bright ideas (which, by the way, were written on a Mac