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iPhone owns 51% of US smartphone traffic

post #1 of 26
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AdMob's January traffic analysis credits Apple with a majority share of the American smartphone market and notes the iPod touch is rapidly gaining ground as well.

The ad company's latest Mobile Metrics report, which tracks handheld web traffic based on served banner and text ads, gives the iPhone a majority 51 percent share of smartphone requests handled in the United States despite the Apple device's official limitation to a single carrier.

In view of the entire U.S. handset market, of which smartphones represent a smaller growing sector, Apple devices left their competitors behind and trumped Motorola by almost 10 percent.

The iPhone maker was the only firm to post a percentage gain greater than a half-point, and ultimately saw 6 percent growth where most stayed near-flat or declined. A breakdown by each particular device shows the iPhone making almost 17 percent of all mobile web requests in the United States, while the iPod touch requested a still-large 12.3 percent.

That means the iPod touch, likely reflecting the holiday season's record sales of iPods, upped its market share by 5.2 percent in January, besting all others by almost 5 percentage points.

Apple's 18.3 percent of worldwide ad requests by company came in second to Nokia's 30.1 percent. However, the number is more a product of the large range of models sold by the Finnish manufacturer, which claims 9 different units on the leaderboard. When individual models from all makers compete against one another, the Nokia advantage is split nine different ways, allowing the iPhone and iPod touch to more easily come in first and second respectively.

The closest competitor is Motorola's veteran RAZR V3, whose three percent of worldwide traffic was a fraction of that for both the iPhone (11 percent) and iPod touch (7.4 percent). The Nokia N70 was fourth, at 2.5 percent.

Again limiting attention to smartphones alone, the iPhone has already grabbed nearly a third of the worldwide smartphone market at 32 percent. This comes as its international rollout is still underway and not yet completed, while Motorola and Nokia already have much larger distribution.
post #2 of 26
Woot, Apple takes 2 years to own the Smartphone business.
Apple had me at scrolling
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post #3 of 26
Quote:
Originally Posted by AppleInsider View Post

...gives the iPhone a majority 51 percent share of smartphone requests handled in the United States despite the Apple device's official limitation to a single carrier.

51%? Does Steve Ballmer know??

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #4 of 26
Does Ballmer eat his crow hot or cold?
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
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post #5 of 26
Blackberry is in a bad place... They need to get with the program.
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Cat: the other white meat
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post #6 of 26
Quote:
Originally Posted by Splinemodel View Post

Blackberry is in a bad place... They need to get with the program.

Talking of RIM, RBC should confess to their interest in RIM and bias before rating AAPL and damaging share values with total crap information.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #7 of 26
when we really need his insightful and accurate comments?

Oh, I am sorry. Am I being just a tad too snarky?
post #8 of 26
Sweet! It's really interesting to see the various competitors continue to duke things out based on technical specs alone. This ain't about megapixels or haptic screens, it's about flexibility, ease of use, application extensibility, and a generally consistent quality of product/service. Even despite Apple's closed ecosystem and the armies of Apple haters out there, Cook and Crowd will continue to succeed in spades.
post #9 of 26
Quote:
Originally Posted by digitalclips View Post

Does Ballmer eat his crow hot or cold?

I thought everyone knows that crow is best served cold.

I am pretty gratified that Microsoft can't just march into and clobber any market that they choose.
post #10 of 26
um...the iPod Touch is not a smart phone. Or rather its a smart phone without a phone. I do not believe it is fair to pan Blackberry, Nokia, and Motorolla with these numbers as most of them should be cut in half.

That said, the combine mobile devices category is still doing ok in this economy and Apples software really is ahead of the pack. Wonder if they other carriers will wise up and try and release a non-phone phone so all the kiddies who cant handle the contract can have one?
post #11 of 26
Quote:
Originally Posted by BigE View Post

Sweet! It's really interesting to see the various competitors continue to duke things out based on technical specs alone. This ain't about megapixels or haptic screens, it's about flexibility, ease of use, application extensibility, and a generally consistent quality of product/service. Even despite Apple's closed ecosystem and the armies of Apple haters out there, Cook and Crowd will continue to succeed in spades.


You hit it I don't care about all the tech wizardry (except voice dialing) but it's the flawless integration it's now the ecosystem that matters.
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post #12 of 26
Quote:
Originally Posted by markb View Post

um...the iPod Touch is not a smart phone. Or rather its a smart phone without a phone.

Or a media centric PDA.
post #13 of 26
Quote:
Originally Posted by NOFEER View Post

You hit it I don't care about all the tech wizardry (except voice dialing) but it's the flawless integration it's now the ecosystem that matters.

How can Apple add a natural feeling way to voice dial without adding anymore buttons? Or do you think that adding another button for voice dialing would be necessary?
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post #14 of 26
Quote:
Originally Posted by solipsism View Post

How can Apple add a natural feeling way to voice dial without adding anymore buttons? Or do you think that adding another button for voice dialing would be necessary?

Maybe set double clicking the home button to mean engage voice control.
post #15 of 26
Quote:
Originally Posted by solipsism View Post

How can Apple add a natural feeling way to voice dial without adding anymore buttons? Or do you think that adding another button for voice dialing would be necessary?

it doesn't require another button, the access button is on the listening device, ear pierce, or car kit.
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post #16 of 26
Quote:
Originally Posted by JeffDM View Post

Maybe set double clicking the home button to mean engage voice control.

But that would mean I can't use my double-clicking of the Home button to access the iPod. I would suggest holding down the Home button, but I think that is an odd position to hold your hand if you consider one handed usage.
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post #17 of 26
Quote:
Originally Posted by NOFEER View Post

it doesn't require another button, the access button is on the listening device, ear pierce, or car kit.

Does the HW and SW have such capabilities? I think my Jawbone 2 will only turn on and off when you press and hold.
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post #18 of 26
iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, blah blah blah blah blah blah blah blah blah blah blah blah. Don't you people every get bored of talking about the iPhone?

Apple was an interesting company before it snagged the stupid phones-are-toys-and-I'm-a-loser crowd. Please, Apple, give the phone crowd back to Motorola or whatever other generic crappy phone company. These people are giving longtime Apple users a bad rep.
post #19 of 26
Quote:
Originally Posted by digiboy View Post

iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, blah blah blah blah blah blah blah blah blah blah blah blah. Don't you people every get bored of talking about the iPhone?

Apple was an interesting company before it snagged the stupid phones-are-toys-and-I'm-a-loser crowd. Please, Apple, give the phone crowd back to Motorola or whatever other generic crappy phone company. These people are giving longtime Apple users a bad rep.

Exactly which Moto smartphone do you recommend?
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #20 of 26
Quote:
Originally Posted by JeffDM View Post

Maybe set double clicking the home button to mean engage voice control.

Nah... Let the smart people at Apple put in a similar glass/trackpad/button/combo.

That way you can still push the button to go back to the home screen and then use the one, two, three, or four finger swipe, not to mention pinching in and pinching out and lets not forget single taps, double taps, triple taps to engage voice control and other items of necessity.

Just a thought...

"I am pretty gratified that Microsoft can't just march into and clobber any market that they choose."

It seems the only 'marching" M$ has been doing lately is the ability to "march" and step in it! Even if that small pile of dung was surrounded by the greens of The Masters golf course or 100 yards of football field goodness. M$ would find it and step in it!

"iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, blah blah blah blah blah blah blah blah blah blah blah blah. Don't you people every get bored of talking about the iPhone?"

I said the same thing when the first iPod came out and then iTunes software and the ITMS. What the hell did that have to do with computers, a 3 Ghz G5 laptop, or the latest OS! But as a current sock holder, hey, if the iPhone is making money for Apple's bottom line and increasing the value of the stock I hold then I say... "iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, blah blah blah blah blah blah blah blah blah blah blah blah."!

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #21 of 26
damn it Apple! You better pull out a new universally-compatible HSPA/CDMA iPhone this June! Can you guys imagine the marketshare they would get if the iPhone was available on Verizon, Sprint, and T-mobile?!?! Insane I tell you...
post #22 of 26
Quote:
Originally Posted by winterspan View Post

damn it Apple! You better pull out a new universally-compatible HSPA/CDMA iPhone this June! Can you guys imagine the marketshare they would get if the iPhone was available on Verizon, Sprint, and T-mobile?!?! Insane I tell you...

I'm sorry to say, my friend, that will not happen anytime soon. It would mean severing the contract with AT&T. Plus, it would only really boost sales in the US as most CDMA-based countries seem to be the poorer ones, where a $600 iPhone converts to a very expensive item. Beyond that, to work for 3G on T-Mobile it would also need an additional UMTS radio. None of that seems likely, though I would welcome it as I do travel to countries that use CDMA. Always a PITA, but part of the poor cellular setup of those countries.
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post #23 of 26
Quote:
Originally Posted by Splinemodel View Post

Blackberry is in a bad place... They need to get with the program.

No, you get with the program. This article is very misleading (again from AI).

The 51% is marketshare for browser traffic from mobile devices, not web traffic!

Does it include all the data and emails that make up the primary function of BB's, the answer is clearly no so it is a lie to say iPhone has 51% of web traffic from smartphones.

While BB's have a web browser it is not anywhere the main aim of a BB, very few people will use a BB for anything more than searching for phone numbers when it a rush and reading news and sports when stuck between meetings or at the airport. It is not a web browsing machine.

Anyone who looks at these stats and uses them as any indication whatsoever of marketshare is ridiculous. Remember everysingle business person with a blackberry gets sent a copy of each and every email sent to their email everyday. This includes company voicemails and attachments. I would wager that BB's have actually got 80% of the smartphone web traffic. Remember the vast majority of BB's are used by corporates with heavy traffic, The vast majority of iPhones are not.
post #24 of 26
Quote:
Originally Posted by Murphster View Post

No, you get with the program. This article is very misleading (again from AI).

The 51% is marketshare for browser traffic from mobile devices, not web traffic!

Does it include all the data and emails that make up the primary function of BB's, the answer is clearly no so it is a lie to say iPhone has 51% of web traffic from smartphones.

While BB's have a web browser it is not anywhere the main aim of a BB, very few people will use a BB for anything more than searching for phone numbers when it a rush and reading news and sports when stuck between meetings or at the airport. It is not a web browsing machine.

Anyone who looks at these stats and uses them as any indication whatsoever of marketshare is ridiculous. Remember everysingle business person with a blackberry gets sent a copy of each and every email sent to their email everyday. This includes company voicemails and attachments. I would wager that BB's have actually got 80% of the smartphone web traffic. Remember the vast majority of BB's are used by corporates with heavy traffic, The vast majority of iPhones are not.

While you are correct in that it does not include all data sent, the article does clearly state the specific metrics used.

"The ad company's latest Mobile Metrics report, which tracks handheld web traffic based on served banner and text ads, gives the iPhone a majority 51 percent share of smartphone requests handled in the United States"

I don't think your 80% is close to accurate. The iPhone also does email, including ActiveSync, but more importantly it can be used for streaming audio and video which would by pass Mobile Metrics altogether, which accounts for a dominate chuck of web traffic on PCs. Then we have App Store app DLs up to 10MB and iTS songs DLs which would make it even more extreme.

Not that RiM isn't probably pushing an excessive amount of email compared to the iPhone, but one is positioned as multi-media device and the other isn't. I think accounts for a lot.
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post #25 of 26
Quote:
Originally Posted by Murphster View Post

No, you get with the program. This article is very misleading (again from AI).

The 51% is marketshare for browser traffic from mobile devices, not web traffic!

Does it include all the data and emails that make up the primary function of BB's, the answer is clearly no so it is a lie to say iPhone has 51% of web traffic from smartphones.

While BB's have a web browser it is not anywhere the main aim of a BB, very few people will use a BB for anything more than searching for phone numbers when it a rush and reading news and sports when stuck between meetings or at the airport. It is not a web browsing machine.

Anyone who looks at these stats and uses them as any indication whatsoever of marketshare is ridiculous. Remember everysingle business person with a blackberry gets sent a copy of each and every email sent to their email everyday. This includes company voicemails and attachments. I would wager that BB's have actually got 80% of the smartphone web traffic. Remember the vast majority of BB's are used by corporates with heavy traffic, The vast majority of iPhones are not.

By web, do you mean internet in general, or http(s)? It sounds like you take the broader view. A typical web page can be a a couple hundred kilobytes of traffic, a lot of emails are a few kilobytes. Attachments are a different story. Voice mails can be pretty small, I don't know how they are handled, I don't think typical phone voicemails are handled by IP.
post #26 of 26
Quote:
Originally Posted by digiboy View Post

iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, blah blah blah blah blah blah blah blah blah blah blah blah. Don't you people every get bored of talking about the iPhone?

Apple was an interesting company before it snagged the stupid phones-are-toys-and-I'm-a-loser crowd. Please, Apple, give the phone crowd back to Motorola or whatever other generic crappy phone company. These people are giving longtime Apple users a bad rep.

Any you came to the "iPhone subforum" to say this why?
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