or Connect
AppleInsider › Forums › Mobile › iPod + iTunes + AppleTV › U2 jumps ship from Apple to Research in Motion
New Posts  All Forums:Forum Nav:

U2 jumps ship from Apple to Research in Motion

post #1 of 112
Thread Starter 
In a move that will clearly distance itself from one-time ally Apple, world-famous alternative rock band U2 revealed plans for its upcoming tour to be sponsored by Apple rival Research in Motion, in what the two sides are calling a "shared vision."

What had once been a very close relationship between U2 and Apple seems to be over. As the band prepares its new Live Nation-presented U2 360 tour -- expected to be its biggest yet -- the band has announced Research In Motion with its BlackBerry line of smartphones will be the tour's major sponsor.

"This tour announcement marks the first stage of a relationship and shared vision between RIM and U2 that we expect will lead to new and innovative ways to enhance the mobile music experience on the BlackBerry platform for U2 fans," said manager Paul McGuinness. "We look forward to sharing more details as the relationship unfolds."

The tour will visit fourteen European cities, then move to North America with a September engagement at Soldier Field, the home of the Chicago Bears football team.

"I think this deal says a lot more about U2's commercialism and partnership with Live Nation than it does about the future of iPod and Apple's ongoing influence in the music industry," CNBC's Jim Goldman said about the matter.

In October 2004 Apple and the band hosted a special event together to introduce the new black and red iPod U2 Special Edition.

An advertisement for U2's upcoming tour | Image courtesy of U2365.com.


"U2 is one of the greatest bands in the world and we are floored to be working with them," Apple chief executive Steve Jobs said at the time. "We just want to make some innovative products together, and we hope U2 fans will love having their very own special edition iPod."



A year later, U2 helped launch the new iPod video with an ad campaign featuring a live music video for the track "Original of the Species."



In June 2006, another new U2 iPod, now with video, was unveiled.



U2 frontman and activist Bono also helped debut several (PRODUCT) RED iPods to benefit a campaign to fight AIDS in Africa.

In his report, Goldman added one interesting fact that could be a possible reason behind the shift for U2 away from Apple. Bono is a partner in the venture firm Elevation Partners, which owns 39 percent of Palm. The handset company is planning to release its touchscreen Pre smartphone to compete with Apple's iPhone sometime this summer.
post #2 of 112
Good for U2. They are a business and just like any business they need to look out for their own interests and the interests of their "shareholders" (the fans). Not a big deal.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #3 of 112
RIMM? Why not Palm, since Bono is a shareholder in elevation partners?
45 2a3 300b 211 845 833
Reply
45 2a3 300b 211 845 833
Reply
post #4 of 112
Quote:
Originally Posted by SpamSandwich View Post

Good for U2. They are a business and just like any business they need to look out for their own interests and the interests of their "shareholders" (the fans). Not a big deal.

I agree. I don't understand when people pooh-pooh musicians for wanting to be financially successful.

However, I do think this is a big deal, but from another perspective. This shows that RiM is definitely moving into a more competitive role against the iPhone by clearly moving away from business-only devices with little to no real multimedia support. This is a good thing.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #5 of 112
U2 simply made the best deal for them. Apple and their customers cannot take it personally. I am sure that both Apple and U2 profited from their dealings and it was time to look elsewhere for the sponsorship of the next tour.
post #6 of 112
To state article's facts in a different way, but there hasn't been a U2 themed iPod for two or three years, and that color theme was in line with the How to Build an Atomic Bomb album.

It may be just as well for Apple to not bother with the new album, it's not that inspiring anyway. It's competent background music, but not something I would make special effort to listen to for its own sake.

The only thing remains with Apple that is close is the (red) initiative.

I agree that a Palm promotion would seem in order, but maybe they felt that RIMM was a better partner for the money, mindshare or the reach. It might seem like a conflict of interest to go with Palm as well, who knows, there probably were several other reasonable considerations behind the scenes too. It looks like Elevation Partners is a lot more than just the band too, though the band is the most well-known part of the company.
post #7 of 112
Ouch! What happebned? Isn't Apple green enough?? All the products have been compromised for the politically correct set and now this snub?
post #8 of 112
Quote:
Originally Posted by JeffDM View Post

To state article's facts in a different way, but there hasn't been a U2 themed iPod for two or three years, and that color theme was in line with the How to Build an Atomic Bomb album.

It may be just as well for Apple to not bother with the new album, it's not that inspiring, it's competent background music, but not something I would make special effort to listen to for its own sake.

OMG- now we're bashing U2's album as "uninspiring" to placate Apple's loss?
post #9 of 112
Quote:
Originally Posted by tcphoto View Post

U2 simply made the best deal for them. Apple and their customers cannot take it personally. I am sure that both Apple and U2 profited from their dealings and it was time to look elsewhere for the sponsorship of the next tour.

Keep in mind also, that the guy mainly responsible for making the U2 deal happen is out of commission. I'd bet that also played a big part in U2's decision.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #10 of 112
In this economy, the last thing I'd want to see Apple do is waste money sponsoring the U2 tour. Don't get me wrong - I think half of the new U2 album is great, and they were amazing on Letterman last week. I bet the tour will be amazing too - but times are tough. Let someone else foot the bill.
post #11 of 112
Quote:
Originally Posted by teckstud View Post

OMG- now we're putting down U2's album as "uninspiring" to placate Apple's loss?

Actually, I'm a fan of U2 (not a huge fan, mind you) and I have to agree. The new album is kind of weak as far as memorable songs goes. I only bought one of the singles.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #12 of 112
Quote:
Originally Posted by teckstud View Post

OMG- now we're bashing U2's album as "uninspiring" to placate Apple's loss?

I don't recall any of the regular posters here grandstanding U2's more recent music when they were with Apple.

PS: For the record so I can refer to this post in the future, I can't think of single musician that Apple has used to close out an event or used in their commercials that I really care for. Sure, I like some of the songs, but that is about it.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #13 of 112
Quote:
Originally Posted by teckstud View Post

OMG- now we're bashing U2's album as "uninspiring" to placate Apple's loss?

I really don't think Apple cares that much what I say for or against them. Not only that, the previous deal was long gone.

But then, I've only listened to the newest album once.
post #14 of 112
Quote:
Originally Posted by teckstud View Post

Ouch! What happebned? Isn't Apple green enough?? All the products have been compromised for the politically correct set and now this snub?

U2 stopped being musically relevant at least 20 years ago, so I couldn't care less...and by the way, Bono, it's about time you changed those ridiculous "goggles"...they make you look like an alien.
iMac Intel 27" Core i7 3.4, 16GB RAM, 120GB SSD + 1TB HD + 4TB RAID 1+0, Nuforce Icon HDP, OS X 10.9.1; iPad Air 64GB; iPhone 5 32GB; iPod Classic; iPod Nano 4G; Apple TV 2.
Reply
iMac Intel 27" Core i7 3.4, 16GB RAM, 120GB SSD + 1TB HD + 4TB RAID 1+0, Nuforce Icon HDP, OS X 10.9.1; iPad Air 64GB; iPhone 5 32GB; iPod Classic; iPod Nano 4G; Apple TV 2.
Reply
post #15 of 112
Quote:
Originally Posted by SpamSandwich View Post

Actually, I'm a fan of U2 (not a huge fan, mind you) and I have to agree. The new album is kind of weak as far as memorable songs goes. I only bought one of the singles.

But it's their whole body of work and band name recognition. When you hear iPod you think of U2, not "How to bla , bla, bla".
post #16 of 112
Go BEARS! Go 2 Hell U2....that new album sucks big time.

Keep it.

One thought he was invincible... the other thought he could fly.

They were both wrong.

Reply

One thought he was invincible... the other thought he could fly.

They were both wrong.

Reply
post #17 of 112
Message to U2: Good luck with the Rim job!
post #18 of 112
Quote:
Originally Posted by solipsism View Post

I don't recall any of the regular posters here grandstanding U2's more recent music when they were with Apple.

PS: For the record so I can refer to this post in the future, I can't think of single musician that Apple has used to close out an event or used in their commercials that I really care for. Sure, I like some of the songs, but that is about it.

Not even The Beatles and "Revolution"?

Well lots were defintitely raving about the whole U2 catalogue loaded on an iPod and the Red and Black special iPods.
post #19 of 112
Quote:
Originally Posted by solipsism View Post

I agree. I don't understand when people pooh-pooh musicians for wanting to be financially successful.

However, I do think this is a big deal, but from another perspective. This shows that RiM is definitely moving into a more competitive role against the iPhone by clearly moving away from business-only devices with little to no real multimedia support. This is a good thing.

I don't think so.

RIM is in trouble. Stock down. Sales down. Service is down (not today, but soon)

Their new phones are being returned.

Their attempt to unseat the iPhone has failed.

They suffered some severe fines.

And relying on an old rocker who buries his wealth in off-shore island accounts' strategy is going to turn a pigs ear into a gold purse? I wouldn't bet on it.
post #20 of 112
Quote:
Originally Posted by brlawyer View Post

U2 stopped being musically relevant at least 20 years ago, so I couldn't care less...and by the way, Bono, it's about time you changed those ridiculous "goggles"...they make you look like an alien.

Now that's just harsh. U2 is still a musically creative band, and I love what Brian Eno does, but the new songs are not my favorites... at least they didn't fall into the morass that became "Chinese Democracy". Now THAT is a sonic disaster.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #21 of 112
Quote:
Originally Posted by Abster2core View Post

And relying on an old rocker who buries his wealth in off-shore islands strategy is going to turn a pigs ear into a gold purse? I wouldn't bet on it.

I heard about that. Don't think it's made headlines over here like it did in the UK.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #22 of 112
Apple should just get with it and release the Jonas Bros iPod already.
post #23 of 112
I wouldn't read into this. U2 and Apple are likely to continue friendliness.

Apple is widely known within the music industry as not a sponsor. They don't pay to sponsor tours or even get commercial endorsements too much.

If Apple will introduce a new iphone/ipod or laptop with charity proceeds to u2's charity, i think there will be embrace again. similarly U2 needs promo in itunes for its new album.

sorry, this is a non-issue to me, Blackberry only competes with iphone as a pda, not a music player. or only in a very very limited manner.
post #24 of 112
Quote:
Originally Posted by JeffDM View Post

To state article's facts in a different way, but there hasn't been a U2 themed iPod for two or three years, and that color theme was in line with the How to Build an Atomic Bomb album.

Ahem. How to Dismantle an Atomic Bomb.
post #25 of 112
Quote:
Originally Posted by antiorario View Post

Ahem. How to Dismantle an Atomic Bomb.

Oh, OK, you're right. Maybe I was playing the tracks in the reverse order.
post #26 of 112
Quote:
Originally Posted by mitchelljd View Post

I wouldn't read into this. U2 and Apple are likely to continue friendliness.

Apple is widely known within the music industry as not a sponsor. They don't pay to sponsor tours or even get commercial endorsements too much.

If Apple will introduce a new iphone/ipod or laptop with charity proceeds to u2's charity, i think there will be embrace again. similarly U2 needs promo in itunes for its new album.

sorry, this is a non-issue to me, Blackberry only competes with iphone as a pda, not a music player. or only in a very very limited manner.

But they're "Jumping Ship"!!!
post #27 of 112
This just shows that U2 can be bought by anyone.

Who cares anyway?
The first album was excellent, everything else since has just been going through the motions IMO.
In Windows, a window can be a document, it can be an application, or it can be a window that contains other documents or applications. Theres just no consistency. Its just a big grab bag of monkey...
Reply
In Windows, a window can be a document, it can be an application, or it can be a window that contains other documents or applications. Theres just no consistency. Its just a big grab bag of monkey...
Reply
post #28 of 112
Quote:
Originally Posted by SpamSandwich View Post

Good for U2. They are a business and just like any business they need to look out for their own interests and the interests of their "shareholders" (the fans). Not a big deal.

The fans are hardy the shareholders. I never have received a divadend from them, i've only shelled out dough to go see them and listen to their music, no regrets but lets be real here.

It's about money, and profit and how much they can stuff into their pockets this time around. Live nation is a notoriously greedy blood sucking company who cares little about anything other than its own survival.
post #29 of 112
Quote:
Originally Posted by Abster2core View Post

I don't think so.
RIM is in trouble. Stock down. Sales down. Service is down (not today, but soon)
Their new phones are being returned.
Their attempt to unseat the iPhone has failed.
They suffered some severe fines.
And relying on an old rocker who buries his wealth in off-shore island accounts strategy is going to turn a pigs ear into a gold purse? I wouldn't bet on it.

Apple's stock is way own, too, despite record sales so we really can't use that as an indicator. Their Storm/Thunder was returned in droves, but it was bought in droves, as well, which shows a lot of brand loyalty with RiM. They certainly id have some SW updates but that seems to be getting worked out. Apple had some SW issues with iPhone v1 and v2. I didn't have any of the issues with v1, but v2 I did suffer the constant Safari crashes. I think RiM will recover from this and come back with some hard lessons learned.

But regardless of the popularity of U2, I still say this shows that "Canadian-based Blackberry maker" (hehe) is migrating toward more multimedia. It seems to me that most people get stuck into their musical tastes at some point, and I'd wager that the mean average age of a RiM customer is older than an iPhone/iPod customer so perhaps this isn't such a bad move for RiM. I guess time will tell.

PS: I have not heard of these offshore islands. Is Bono creating a Jurassic Park? he is getting pretty old. Perhaps U2 is cloning themselves. Apparently all you need is a giant turd.

Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #30 of 112
Frankly who cares, there are bigger issues than this.
post #31 of 112
Quote:
Originally Posted by teckstud View Post

But they're "Jumping Ship"!!!

The Panic Monkeys (also known as stock analysts) will start hitting their big red "Sell" buttons any second now.

Proud AAPL stock owner.

 

GOA

Reply

Proud AAPL stock owner.

 

GOA

Reply
post #32 of 112
This is a Non-Story :-

1. U2 need a sponsor for the tour.

2. Apple do not sponsor music bands or tours, so there is no use asking Apple.

3. U2 go to the market and try to find a sponsor, the best deal they get is from RIM.

4. U2 take the offer from RIM, deal done.

5. Apple don't care a bit, it is no snub to them, nor is it anything more than a money deal with RIM / U2, regardless of the marketing hype of "shared vision". The only shared vision they have is that they will both benefit from the deal financially.
post #33 of 112
Quote:
Originally Posted by SpamSandwich View Post

Actually, I'm a fan of U2 (not a huge fan, mind you) and I have to agree. The new album is kind of weak as far as memorable songs goes. I only bought one of the singles.


You clearly have not listened to this enough.

You''ll get it sooner or later, its a masterpiece!
post #34 of 112
Quote:
Originally Posted by JeffDM View Post

Oh, OK, you're right. Maybe I was playing the tracks in the reverse order.

No biggie. It was a disappointing album anyway. The track I really liked is the bonus track, "Fast Cars," which I guess most people didn't even get...
post #35 of 112
Quote:
Originally Posted by SpamSandwich View Post

Actually, I'm a fan of U2 (not a huge fan, mind you) and I have to agree. The new album is kind of weak as far as memorable songs goes. I only bought one of the singles.

Did you buy it on the Blackberry music store?
post #36 of 112
They're not really meant for Apple anyway- wasn't their biggest hit titled "I Will Follow"?
post #37 of 112
this doesn't matter because U2's new album "No Line on the Horizon" isn't very good (in my opinion.)
"Isnt it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too?" - douglas adams
Reply
"Isnt it enough to see that a garden is beautiful without having to believe that there are fairies at the bottom of it too?" - douglas adams
Reply
post #38 of 112
Quote:
Originally Posted by quinney View Post

Did you buy it on the Blackberry music store?

Good one
post #39 of 112
Quote:
Originally Posted by pazimzadeh View Post

this doesn't matter because U2's new album "No Line on the Horizon" isn't very good (in my opinion.)

Let me guess: you liked the previous two?
post #40 of 112
Quote:
Originally Posted by teckstud View Post

They're not really meant for Apple anyway- wasn't their biggest hit titled "I Will Follow"?

Actually it's more like "I Still Haven't Found What I'm Looking For"

p.s.: Bono, what about those ugly goggles? Changing them anytime soon?
iMac Intel 27" Core i7 3.4, 16GB RAM, 120GB SSD + 1TB HD + 4TB RAID 1+0, Nuforce Icon HDP, OS X 10.9.1; iPad Air 64GB; iPhone 5 32GB; iPod Classic; iPod Nano 4G; Apple TV 2.
Reply
iMac Intel 27" Core i7 3.4, 16GB RAM, 120GB SSD + 1TB HD + 4TB RAID 1+0, Nuforce Icon HDP, OS X 10.9.1; iPad Air 64GB; iPhone 5 32GB; iPod Classic; iPod Nano 4G; Apple TV 2.
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPod + iTunes + AppleTV
AppleInsider › Forums › Mobile › iPod + iTunes + AppleTV › U2 jumps ship from Apple to Research in Motion