Anyone else think that Microsoft is looking desperate for a company with a majority marketshare? How many ad campaigns for windows have we seen since Apple launched the "I'm a PC" campaign? If anything, I'd say Apple seems to be winning on some fronts, because in the old says MS would shrug off Apple's ads. Its actually kind of pathetic.
In regards to the ad, it just relates to the price on the box, not what's inside. All I know is the woman wanted a 17 laptop, that's it. On top of that, the commercial is, if anything, for an HP computer with unknown stats. MS is shilling for hardware they don't make - which, if anything, is the advantage of Apple. Sure, the fact that they control the whole Mac ecosystem is bad from a competitive pricing standpoint, but it means that everything works. It also means that this woman likely had to spend a ton of time at home messing with bloatware when she got back from her shopping trip.
And I do feel that you get what you pay for. I just replaced my 10 year old G4 and my 7 year old iBook with a Macbook Pro. WHy? because they were getting dated and slow. But they still worked and were solid. At my last job I had a Toshiba Tecra. Not only did the OS grind down over a year, but the screws kept falling out of the bottom. I'd rather spend 2K every 5-10 years than 1K every 2 years. And I know upgrades can keep a PC running longer, but she bought a laptop which is limited in regards to upgrades, but also, if she is a typical consumer, then she likely won't upgrade anyway.
But what I really take away from the ads is that PCs aren't "inexpensive" or "affordable", but "cheap", which is a word I don't like when I buy things. "cheap" might mean low cost, but it also implies lack of quality and durability.
I also like the fact that I am considered cool because of my Mac. I didn't say it, the woman in the MS commercial did.
Edit: also, anyone else have the gut feeling that the agency made the ad on a mac?
I remember buying a Dell Inspiron with warranty in 2005 for over 2000 dollars, 1 year later it was half dead, with the battery not charging and the hinge almost falling off. After this I vowed never to buy another PC, even if I don't have the money for a Mac, I would rather save than go use another PC.