Originally Posted by gctwnl
It seems many of us are not impressed. But I am. I think this is a very, very shrewd ad. The comparison is unfair (in terms of equal quality), but the ad sidesteps that of course in a smart way. So, they might get away with a simple misleading comparison.
The "no cool enough to own a Mac" is IMO also brilliant
advertising. Coming from what ia apparently a reasonably cool girl, it depicts Apple and Apple users as snobs and elitists.
The fact that she then behaves so enthusiastically about the 'coolness' of the PC also counters the normal customer equation "cheap = uncool, worthless, bad".
Summing it up. it brilliantly (but misleadingly) depicts Apple as hugely overpriced.
So, this is brilliant advertising. The only way I can see this neutralized is when the independent press makes big work of it in terms of misleading. People like to pick on Microsoft, so that might happen.
But the ad is utterly brilliant.
Personally, I think Apple is slightly
overpriced and my personal experiences with quality are also not very good. But I would not touch a Windows PC with a pole, because of the software. At work I am a WIndows user and I am each day reminded how clunky I find it compared to OS X. I would not take a Windows laptop for free (I could probably get one from work if I wanted). It would only be more stuff to lug around.
You know, there's a difference between depicting something and that something being effective.
Just because MS paid someone to pretend to be enthusiastic about her PC doesn't abruptly change people's feelings about PCs, which, from my experience, are rarely "enthusiastic" and generally more along the lines of "I just assumed it was what I was supposed to get" or "was cheap at Walmart."
And while there may be a certain demo that responds to "I guess I'm not cool enough to own a Mac", aren't they the same people that are already pretty sure they hate Macs, Apple, Apple's customers, iTunes, the iPhone, etc.? Who endlessly drone on on the internet about how all of Apple's customers are witless hipsters, posers, wannabes, vapid rich people, sheep, etc.?
In case anyone's forgotten, Apple currently has a lot
more customers than Mac owners, and they may be somewhat taken aback to have MS tell them they they're assholes.