Originally Posted by hypermark
@PG4G, great articulation. I often find myself wondering the same; namely how much is Apple operating from a unified sense of Mac + iLife/iWork + iPhone/iPod touch + iTunes, and how much is separate but complimentary. Case in point is Apple TV. Does it converge with iPhone 3.0 platform this year or not?
Personally, as an iPhone developer, I see the Apple TV as having certain potential as an apps platform, but its important to look at things a little more well-rounded and observant.
The issue is clear - the TV is dying. The concept of sitting and watching a video on a screen for inordinate periods of time simply doesn't fit our fast-paced modern world. If we do watch something on TV, we do just that - we watch, we rarely interact. Creating an app for a device we'd rather not play with is... well... stupid.
The Apple TV has potential as a games console, a Hi-Fi system, and as a general multimedia device. We should explore where that goes, but its not exactly the potential that the iPhone had.
iPhone is a bridging device. It's basically a "portable everything" which makes it perfect for any app you could think of in a mobile context.
Apple needs to find a way to bring the TV back, or let it die out and merge it completely into the Mac itself.
As for the iPhone, as I said, it and the iPod (especially the touch) have the potential to be a "mobile everything" device. Anything we do with getting content, like taking pictures on the run, or video, or voice clips, is done on the Phone. Then its brought back to the Mac for more detailed interaction. Whether Apple moves into the TV space with this is currently unclear in my mind... I'd like to see if they do something with using the media on your iPhone up on the big screen over WiFi.
Perhaps we just need to decide what we use each for.
Computer - Editing content.
iPhone - Gathering content.
TV -Displaying content.
I'm not sure if I'm making much sense here but let me know.