The service debut includes over 500 Hollywood and German films -- including 100 HD titles -- from major studios including Paramount Pictures, Warner Bros. Pictures, Metro-Goldwyn-Mayer Studios Inc. (MGM), The Walt Disney Studios, Sony Pictures Television and independents Universum and Shorts International.
Some of the popular flicks included with service launch include Quantum Of Solace, The Dark Knight, Pineapple Express, High School Musical 3: Senior Year, Eagle Eye, Die Fälscher, Keinohrhasen and Aimee & Jaguar.
Individual titles start at 7.99 for catalog purchases, 9.99 for recent releases and 13.99 for new releases. Rentals are priced 2.99 for library title rentals and 3.99 for new releases, and high definition versions are priced at just one euro more.
With iTunes Movie Rentals, once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV, and users with a fast Internet connection should be able to start viewing the movie in seconds, Apple says.
Customers have up to 30 days to start watching it, and once a movie has been started customers have 48 hours to finish it -- or watch it multiple times.