Originally Posted by macarena
Microsoft has come out with an ad that completely avoids mentioning the main product of Microsoft (Vista). Quite obviously, they avoid mentioning Vista for a reason - they dont want to play up Vista too much, because it has very bad image in the market.
So they decide to focus on a partner's (HP's) product, and a competitor's product.
But wait a minute -- HP's machine runs the very same Vista that even Microsoft is too ashamed to associate with! Why on earth should anyone buy a computer with Vista on it, if the company that made Vista is too ashamed to be associated with Vista?
I think this is the question people should consider first. I think once this question is answered, the choices become more obvious - HP, DELL, etc. also make Linux computers. So maybe the real choice for people is, Linux if you dont have the money, or if you have the money and the time to deal with all the handholding involved with Linux, or Apple if you have the money. If you dont have the money, you can still stretch and go with Apple if you want a computer that just works out of the box.
I cant see how this ad actually "helps" Microsoft. I just hope Apple comes out with a proper response focussing on this point - and just crushes MS.
Um... maybe because every HP/Dell/Sony/... comes with preconfigured Windows, license paid to Microsoft by manufacturer (and built in the price)..?
Or maybe because MS is advertising platform..? XP, Vista, W7... doesn't really matter, same hardware, same software (OS aside) will work on any..?
Eventually, it is an ad, and as such it is not necessary completely true, or completely realistic, or... when you think of it, Apple was advertising Mac computers, yet majority of their ads were boiling down to OSX vs. Windows. Reason simple - ad that would start with "Hi, I'm a Mac and I have 1GB of RAM and dual core CPU for only $1200", followed by "And I am a PC, with 4GB of RAM and Quad core for only $800" wouldn't sell too much boxes, now, would it..?
Same thing the other way around - MS knows Apple can compete on software level, so they put emphasis on a level where Mac is in a bit bigger trouble - hardware.
It is not just software, or just hardware advertising war - it is a platform war. Mac platform is, coincidently, supported by Apple on both hardware and OS level, while PC platform is supported by a "syndicate" with MS and hardware manufacturers; I don't see anything illogical in the fact that MS has formed common front with their business allies. If Apple grows stronger, they all lose. If they reduce or even stop Apple's market share growth, they all win.