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Apple to introduce more affordable Macs, sources say - Page 2

post #41 of 293
Quote:
Originally Posted by ascii View Post

If netbooks are so crappy, then they will only serve to lower people's opinion of windows, and make it more likely that they get a Mac when the netbook finally karks it.

Windows already has a low opinion. It's just accepted that way by the masses. The same can be said (in the US) about the cell phone market too before Apple came into the game.

If Apple plays their card right and introduces a quality product that is reasonably priced it, they will take the market too.

I agree with Cook. The current netbook market is utter crap. I've used the machines, and my company even bought a few thinking they were a good deal for the mobile force. They ended up gathering dust on a shelf due to the crappy quality and performance. That's what happens when people focus only on low-cost.

Apple is excellent at a high-quality user experience. Make a table/netbook with an expanded iPhone/Touch OS or streamlined OS/X that would be used for regular Internet/Email/WP and maybe photo-album stuff, I could think of a lot of people that would want that.

The next 12 months will be really cool to see.
post #42 of 293
Quote:
Originally Posted by lkrupp View Post

This is NOT good. I repeat, NOT good. Thus begins the slow, downward spiral to mediocrity. Do the previous posters really think Apple can produce cheap PCs like Dell without sacrificing quality, customer service, and margins?

Yes.

The price of computers used to be in a whole list of expensive components that went into them, and then you added the software, packaged, marketed and shipped them. Very little revenue ever came after the original purchase.

Unlike Dell, Apple has no Microsoft tax. Apple puts OS X on its Macs and doesn't pay Microsoft for the OS install. OS X is a profit source for Apple because it continues to sell upgrades for it. The same goes for iLife.

As the component costs of computers drop, the margin of the software costs increases. To make matters worse, customers see value in iLife, and are increasing put off by shovelware on PCs.

While Apple has more expenses in R&D as well as certain material costs (aluminum vs plastic), these are offset by the OS and software costs, and likely increased revenue from various other purchases by the Mac owner.

Apple is in a much different place now than it was just a few years ago. They should seriously consider lowering their margins on Macs to increase revenue from other sources and thus increasing profits overall.

To be clear, a few years ago, Apple would've gone out of business selling Macs at unit cost. Now, while Apple shouldn't go THAT low, they could still be profitable by doing so because of the boost in other revenue streams.

Because of this, Apple could be competitive on price while still maintaining superior quality. Really the line for them to draw is where the superior quality is perceived as worth the price by enough people to maximize profits. I'm sure they analyze the heck out of this every day.
post #43 of 293
Quote:
Originally Posted by lkrupp
This is NOT good. I repeat, NOT good. Thus begins the slow, downward spiral to mediocrity. Do the previous posters really think Apple can produce cheap PCs like Dell without sacrificing quality, customer service, and margins? If so then you live in a fantasy world. Just imagine what a $500 Macbook would look like. It would look like an Acer of course. I'm sorry but even Jon Ive can't make a silk purse out of a sow's ear. The drive for market share also drives down margins as Michael Dell has found out the hard way. You have to keep selling more and more just to break even.

I hope the "we want cheap Macs" crowd doesn't get their wish any time soon. I would rather see Apple stop making Macs altogether before producing drab, black plastic abominations. Leave the trailer park market segment to Dell and the design-impaired nerd crowd.

Definitely agree with you on this one. Those who don't understand, fails to understand how Apple do their business. Apple softwares are cheaper then Windows equivalent cause most of the price has been subsidized by the hardware cost! Which company will sell a professional photo management will Aperture at its current price and with 2 licenses! 1 for notebook and 1 for desktop.

There are a few reasons why people stick with a Mac and if Apple decides to lower their prices considerably, this could jeopardize the fundamental reasons of owning a Mac.

Furthermore, why do you think Apple manage to produce frankly speaking, remarkable basic softwares packages at prices that many people would never dream of, iPhoto has faces which I wish Aperture will have in the future, iMovie has improved considerably and GarageBand is useful for beginners. These 3 softwares that came bundled with each new Mac is generations ahead of Windows equivalent.

Oh and not to mention I hate the current netbooks now, the only netbook Im comfortable using was the HP Mini, Vaio netbook was an utter disappointment. So if Apple say they are a piece of junk, I couldn't agree more
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post #44 of 293
MacMini back to 499. That would be a nice thing to happen. It used to be that price, and could probably easily go back!

Maybe Apple can listen and make the xMac? Out of DESKTOP parts (instead of using the more expensive and less durable laptop parts in their iMacs). Using desktop parts you could reduce the cost, and come out with a cheaper Mac all the while keeping those premiums, er, margins.

But no, expect nothing at all. They are doing good business, why change it?

(And to those poo-pooing the netbooks... they really are decent machines! Margins aren't great, that is true, but I am always asked about mine and have sold over ten so far. I haven't sold a Mac in a few years, even in the instances where a Mac was needed. Reason, people feel they can't plunk down that kind of cash for what the machine really is, a PC. But Apple won't listen to this. Ah well, their loss.)
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post #45 of 293
Quote:
Originally Posted by hmurchison View Post

How much is Apple charging you, say for a 5 license family edition, of a new OS versus Microsoft? Microsoft's cost of entry is low bundled with a computer but Apple's solidly ahead when it comes to upgrading future computers IMO.

Good point and I would like to add that it is important because many Macs owners upgrade to the latest OS as soon as possible and Macs also last a lot longer and can run OS newer than what came with it.

Windows users generally don't ever upgrade their OS except for SPs and not surprisingly most Windows computers can't even run the next version of Windows. The only time Windows users upgrade their OS is when they upgrade their computer.

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post #46 of 293
$599

10" Touchscreen Widescreen Tablet with portrait or widescreen display.
OS X Tablet version
USB and Bluetooth input device support
Dock
iWork for iTablet included
802.11n
Sealed battery

That would go a long way towards addressing Mac pricing concerns.
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post #47 of 293
Quote:
Originally Posted by lkrupp View Post

This is NOT good. I repeat, NOT good. Thus begins the slow, downward spiral to mediocrity. Do the previous posters really think Apple can produce cheap PCs like Dell without sacrificing quality, customer service, and margins? If so then you live in a fantasy world. Just imagine what a $500 Macbook would look like. It would look like an Acer of course. I'm sorry but even Jon Ive can't make a silk purse out of a sow's ear. The drive for market share also drives down margins as Michael Dell has found out the hard way. You have to keep selling more and more just to break even.

I hope the "we want cheap Macs" crowd doesn't get their wish any time soon. I would rather see Apple stop making Macs altogether before producing drab, black plastic abominations. Leave the trailer park market segment to Dell and the design-impaired nerd crowd.

You seem to think that cheap equates to poor quality. That it not necessarily the case and to make your argument based upon that idea is rather pointless.

A cheaper Mac could easily mean a base Macbook selling for $799.00 instead of $999.00; a unibody Macbook selling for $999.00, etc. The profit margins on Macs is significant. Apple could drop the prices and simply make a smaller profit...but still a profit...and continue to provide their products as is.
But, to answer your question, yes Apple could easily make a $500.00 laptop. Drop the internal drive. Drop the lighted keyboard. Use the Atom processors. Max the RAM at 2GB (the Air uses this much). Use a sturdy, but simple plastic enclosure. Use a 10 - 12 inch screen. It would not be that hard to do. None of the above would require mediocrity in the quality of an Apple product.
post #48 of 293
Quote:
Originally Posted by sflocal View Post

Windows already has a low opinion. It's just accepted that way by the masses. The same can be said (in the US) about the cell phone market too before Apple came into the game.

I disagree with the cell phone comment. Most people that I know who have the iPhone love the "iPod Touch" portion of the device. As a phone, they say its a horrible device. Most of it is to blame on carriers. All of them have faults, big glaring faults.

"The iPhone is an amazing phone, given you don't need a phone!" (Common joke at work)
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post #49 of 293
Quote:
Originally Posted by lamewing View Post

You seem to think that cheap equates to poor quality. That it not necessarily the case and to make your argument based upon that idea is rather pointless.

A cheaper Mac could easily mean a base Macbook selling for $799.00 instead of $999.00; a unibody Macbook selling for $999.00, etc. The profit margins on Macs is significant. Apple could drop the prices and simply make a smaller profit...but still a profit...and continue to provide their products as is.
But, to answer your question, yes Apple could easily make a $500.00 laptop. Drop the internal drive. Drop the lighted keyboard. Use the Atom processors. Max the RAM at 2GB (the Air uses this much). Use a sturdy, but simple plastic enclosure. Use a 10 - 12 inch screen. It would not be that hard to do. None of the above would require mediocrity in the quality of an Apple product.

Fully agreed! Owning two netbooks, neither of which are poor on quality (and both are out lasting the 3 MBPs I went through) Apple could still make a stellar MacBook Mini, and it would not skimp on quality. 500 seems reasonable.

[Many posts today folks... sorry but I am so bored at work!]
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post #50 of 293
Quote:
Maybe Apple can listen and make the xMac? Out of DESKTOP parts (instead of using the more expensive and less durable laptop parts in their iMacs). Using desktop parts you could reduce the cost, and come out with a cheaper Mac all the while keeping those premiums, er, margins.

But no, expect nothing at all. They are doing good business, why change it?

(And to those poo-pooing the netbooks... they really are decent machines! Margins aren't great, that is true, but I am always asked about mine and have sold over ten so far. I haven't sold a Mac in a few years, even in the instances where a Mac was needed. Reason, people feel they can't plunk down that kind of cash for what the machine really is, a PC. But Apple won't listen to this. Ah well, their loss.)

There is this thing called the premium market. An Apple seem to only be interested in the premium market, think of it this way, why many people dreamed of buying Merc or BMW? Cause there is a huge luxury stamp labelled on it and owning one is like a status quo. That is what Apple is also, why do students own Mac? Well some of them is to look cool and some to show that "I am from a wealthy family", now some people will whine that this is not a good thing and such, but look at Toyota, they decide to make for the mass and now they made losses! So what comes of this, cheaper does not necessarily be better, its how the company get it cards right. Why MS is currently so confused into what should they focus? Cause they want to monopolize everything which now cause their performance to degrade considerably. Apple is doing the right thing by just keeping an eye at the netbook market and not doing anything and instead focusing on its iPhone and iPod Touch platform.
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post #51 of 293
Quote:
Originally Posted by Kasper View Post

Please don't misinterpret my article. Apple isn't going to make cheap PCs. That's not what this is about. It's about marginal yet noticeably more affordable Macs on par with the company's current standards. It could be as simple as taking the current models and lopping $100 - $150 off in a few months.

I was very conscience of using the term "more affordable" rather than "cheap." I did this for a reason.

K

Unfortunately, those over at MR, misinterpreted your story as their Headline read "Apple to Introduce Cheaper Macs?"

Their article goes on to say...

"AppleInsider reports the Apple is preparing to introduce cheaper Macs as soon as this spring. The move reportedly comes in response to consumer buying patterns shifting toward cheaper computers, including those in the netbook category."

Your work to educate those about the difference between "more affordable" versus "cheap" is not done yet.

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post #52 of 293
Quote:
Originally Posted by steviet02 View Post

I don't think you understood the article. It's clearly speculating that the prices of the computers will drop in price, therefor reducing the profit margin.

Well i was trying to make the point that this is a ridiculous notion and one that Apple has expressly never done in it's entire history. It's the opposite of their business model.

So I was *assuming* that AppleInsider was referring to the recent rumours of cell antennas being put in the MacBook to be announced at the upcoming WWDC, but being unable to break confidentiality to spell it out, that they simply referred to "changes" in the price.

I probably shouldn't have used the term "ham-handed" because that implies a fail. I meant only to imply that AppleInsider was obfuscating and being kind of circumlocutory in the post, so as to get the meaning across without actually saying what it was.

On reflection, it seems I read a heck of a lot into those spaces *between* the lines and could of course be totally wrong. However, it does seem like a total non-starter for Apple to reduce it's margins, which could have alarming and very bad consequences for Apple's future profitability and management.

However poor you are and however poorly anyone thinks of Apple's current pricing structure, it would indeed be a very bad move for them to lower their margins, depression or not.
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post #53 of 293
I was gonna buy a white MacBook this weekend but now I'll wait. It's only worth $899 tops anyway.
I hope the MacMini drops to where it should be too- $500.
Sorry MacMall- you just lost my April 30th deadline sale.
To all of those who paid the higher prices- I feel your pain.
post #54 of 293
This isn't really news as Apple has been offering more and more value with each model change. Maybe not as fast as some would like (including me), but it's consistent and predictable. The iPods followed a more aggressive schedule and are blowing out the doors at this point.

$100 here and there will add up. They will make it up in volume. I understood the writer's point. This isn't about 'cheap' Macs but taking advantage of any and all opportunities to lower prices as component prices allow.

I'd like to see Apple adjust the prices as models age. We start out fantastic but by the end of the upgrade cycle, the offerings appear weak and overpriced.

No one can be certain, but I'm guessing that Apple has not hit the optimal mark of the curve where Price x Quantity = Total Revenue. They are leaving some marketshare behind and focusing on margins.

For what it's worth... I do think the stock would get battered a bit with a lowering of margins, but if the gains in marketshare were pronounced, the stock would recover and it'd set a firm base for future gains.
post #55 of 293
Quote:
Originally Posted by Virgil-TB2 View Post

However poor you are and however poorly anyone thinks of Apple's current pricing structure, it would indeed be a very bad move for them to lower their margins, depression or not.

I hope you meant "recession or not." In a depression, you get deflation -- but not in a recession. In fact in a recession, you more often see companies attempting to cut their costs in an effort to boost margins. They're trying desperately to preserve margins, not sacrifice them.
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post #56 of 293
I'd like to echo other's sentiments here and state that cheaper does not mean lower quality. What I feel Apple should do is mainly focus on their Macbook line.

Lower the price of the Unibody MacBook 13" to $999.

Introduce a 15" MacBook with NVIDIA integrated graphics, 2.26GHz CPU for $1499

Introduce a 17" MacBook with NVIDIA integrated graphics, 2.4GHz CPU and 1680x1050 LCD for $1999


And a midrange desktop.
post #57 of 293
Quote:
Originally Posted by teckstud View Post

I was gonna buy a white MacBook this weekend but now I'll wait. It's only worth $899 tops anyway.

I was totally happy with the price I paid for the two white MB's I bought my kids, but hopefully the price drops happen later rather than sooner.
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post #58 of 293
If the low-price Macs have any hint of cheapness or degraded quality, those of us who feel that the current Macs are fairly priced will call the new ones McMacs. I ought to trademark that!
post #59 of 293
Why does everybody keep trashing Net Books on here? They are for the PC masses who just need to surf the internet and get mail. That's all- nothing more, These people have probably never run an application outside of their job in their life. Give it up already. So what if they're selling crazy? WHo cares?
When Apple delivers a full powered small tablet or pad, Netbook users are not going to care at all because they would never have any use for all these Apps, power, etc to begin with anyway. All they want is a browser so they can shop and google. It's nothing to get upset about- people rant and rave about netbooks on here like someone is forcing you to buy it or they're snobbishly angry because it has no power and it's one more device in the PC camp.
Apple makes the most amazing products however their lateness in coming to market for a small notebook/ pad/ tablet is getting really old fast. I've been lambasted on here for asking for a small device for over a year- I have no desire for the current laptop line- will get a white macBook as soon as the price drops. I hope something smaller comes sooner than later,
post #60 of 293
I'd be satisfied if Apple charged a non-inflated price for memory. How much profit do they want on memory that users can buy for a fraction of Apples price. It doesn't cost Apple any more than users can buy it for - actually less. Apples memory charges are outrageous.
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post #61 of 293
Microsoft FUD campaign is easy to overcome. Conficker has cost 9+ billion dollars already and growing. Microsoft TAX yeah its real.
post #62 of 293
Quote:
Originally Posted by Marvin View Post

The PC industry understands that people who pay for cheap machines can generally get by with lower performance. At every update, Apple pushes the latest hardware at the same or higher pricing and seems to ignore people's needs.

It does seem a little strange that Apple refuses to sell lower performing hardware at lower prices. It forces people who can get by with less than a premium machine to buy either a used Mac or a PC, neither of which puts a penny into Apple's pocket. On the other hand, the difference between a machine built around a 2.0GHz processor and DDR2 isn't really all that much lower than one built around a 2.8GHz processor and DDR3. Having lower performing Macs in the lineup might convince a large number of people that they could live with less and that would really hurt Apple's bottom line.

On the topic of Apple pushing the latest technology...

Latest architecture: yes
Latest RAM: yes
Latest CPU: yes
Latest graphics: you're kidding right?

Apple consistently sells premium priced computers with entry level graphics. The GT120 is really just a rebranded 9500GT, which is nothing more than an 8600GS made on a smaller process. Thus it's a crippled version of a two year old chip that was widely regarded as the weakest performing (relative to the high end) mid-range entry in nVidia history.

Today that chip, paired with 512MB of RAM is worth no more than $50 yet Apple put that POS into their $3,299 Mac Pro. They should be embarrassed to be shipping such junk in a workstation whose owners are the most likely of all to need the power of Cuda and OpenCL, but they're obviously too busy counting their profits to care. Forcing any Mac Pro buyer with a brain to spend another $200 to get a real video card must seem like a good strategy. Just like the $100 adapter to use a dual link DVI display on mini DisplayPort, it's a blatant cash grab. That's one of the things I truly hate about Apple.

All this talk about graphics processors is the fundamental point in the current war between Intel and nVidia. In the near future your graphics chip will be able to handle many of the tasks currently managed by the main CPU. In a growing number of fields the power of your GPU will become more important than your CPU. This scares Intel to death because they know nVidia and AMD (thanks to their purchase of ATI) are years ahead of them in stream processing.

By refusing to let anyone else build chipsets for Intel Nehalem processors, Intel is trying to hold back their competitors long enough to get graphics embedded into all their processors. If they succeed with that strategy Intel will own both the chipset and entry level graphics market. nVidia and ATI will be left with only the mid-high end graphics market that they already own.

---
Overall I like hearing that Apple may be getting more aggressive on pricing. It's time for them to make a big push to move as many people as possible to a single hardware platform and single version of the OS. That would allow both Apple and 3rd party developers to move ahead more quickly and with lower risk of incompatibilities.

Give me Snow Leopard on an iMac with serious OpenCL graphics and a case I can open up to change the hard drive and I'll stop complaining that there's no consumer tower.
post #63 of 293
Quote:
Originally Posted by Llama View Post

I was totally happy with the price I paid for the two white MB's I bought my kids, but hopefully the price drops happen later rather than sooner.

I hear you - its a great little machine. I was going to buy one today (the deadline) for the Macmall/AppleInside price of $899. But to get that price you have to mail in rebates, etc (I hate those things) and now I'll just wait a month or 2 and get it-direct from Apple.
post #64 of 293
I don't see why Apple would ever get into the low margin netbook market. Let the other companies make them and fight for those meager margins. They have to sell millions just to make any money on them anyway. I can understand why Apple would choose to focus on the much more profitable mid and high end products.
post #65 of 293
Quote:
Originally Posted by teckstud View Post

I was gonna buy a white MacBook this weekend but now I'll wait. It's only worth $899 tops anyway.
I hope the MacMini drops to where it should be too- $500.
Sorry MacMall- you just lost my April 30th deadline sale.
To all of those who paid the higher prices- I feel your pain.

To all of those enjoying your Macs that get the job done, and do it well, I feel your joy.
post #66 of 293
Apple's pricing for entry level parts has been pure arrogance and nose-thumbing to loyal Mac users.
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post #67 of 293
If Apple wants move to the next level, they have to lower their prices. Perhaps, they have convinced 10 to 15% of Americans and 5-10% of the world to have a Mac, but if they keep the same prices they will never dominate the computer market. They'll keep doing well, but slowly. Furthermore, linux and Apple had a chance to break Microsoft during the Vista period. It is going to be a lot more difficult for some people to go mac when they can have Windows 7, which is very good, by the way.
post #68 of 293
i can haz xMac? -headless iMac? -plz?

I would pay iMac prices for something that's 1/2 a base-level Mac Pro.
-Just don't need to buy/get rid of a perfectly good monitor every 3 years.

1 optical, 2 hd bays, 1 double-wide graphics, 3 pciE, coupla ports
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post #69 of 293
I suspect that new lower priced Macs have nothing to do with recession and lower prices but rather a perceived opportunity to gain market share by offering a lower priced system, recession or not.

I don't know why they don't just throw in a cheap 17 or 20" monitor and flog a mini package for less than a grand.
post #70 of 293
Quote:
Originally Posted by sflocal View Post

I thought this guy was banned not too long ago for seriously shooting his mouth off? Guess he didn't use that time wisely to think things through has he?

Kasper.... are you catching wind of this?

Are you the thought police coming to arrest me for speaking my mind? Well fuck you too, buddy.

If I hurt your feelings telling Apple off then, you should be absolutely devastated now. I took that time to bone your mom.
post #71 of 293
Quote:
Originally Posted by guppy737 View Post

Look, I'm typing this on a Samsung NC-10 that cost $399. I upped the RAM from 1 to 2 GB for something like $12. I am very happy with this netbook for what it is and it certainly isn't the proverbial "a piece of crap" Steve Jobs was talking about.

a lot of people were happy with their crappy smartphones until apple introduced iphone. then everyone suddenly realized the right way to do smartphones and suddenly people weren't bragging about their budget, wonder, do-it-all phones because they realized those phones only offered a lower price point and nothing else. the netbook market is the exact same thing so apple is taking their time to do it right.
post #72 of 293
Quote:
Originally Posted by Foxy View Post

Furthermore, linux and Apple had a chance to break Microsoft during the Vista period. It is going to be a lot more difficult for some people to go mac when they can have Windows 7, which is very good, by the way.

microsoft had a chance to break themselves with vista and they did. they just had their first quarterly loss in something like 20 years.
post #73 of 293
Quote:
Originally Posted by Foxy View Post

If Apple wants move to the next level, they have to lower their prices. Perhaps, they have convinced 10 to 15% of Americans and 5-10% of the world to have a Mac, but if they keep the same prices they will never dominate the computer market. They'll keep doing well, but slowly.

Maybe domination was never the plan. Maybe making more money every year was the plan.

Quote:
Furthermore, linux and Apple had a chance to break Microsoft during the Vista period.

Not a chance. The same was said with virtually every new Windows release over the last 20 years, all of which had problems. Microsoft will continue to dominate if only by inertia. Apple offers consumers a choice, not a New World Order.
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post #74 of 293
Apple can start by lopping off $100 off of their Mac Mini offerings and boosting the low-end to 2Gb RAM. No Apple system should have less than 2Gb RAM.
post #75 of 293
Quote:
Originally Posted by Dr Millmoss View Post

Maybe domination was never the plan. Maybe making more money every year was the plan.



Not a chance. The same was said with virtually every new Windows release over the last 20 years, all of which had problems. Microsoft will continue to dominate if only by inertia. Apple offers consumers a choice, not a New World Order.


There is a easy way to get OSX and not pay allot.

It's Called EFI-X. Build a Core2 system with EFI-X for like $600. Kills the Mac Mini and the iMac in performance and allows complete expandability and upgradability.

With EFI-X I could care less what Apple charges, except on the laptops. Though I just use Boot 132 on my ASUS A8J and it works just fine.
post #76 of 293
The vast majority of computer buyers couldn't care less about building their own system.
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post #77 of 293
Quote:
Originally Posted by teckstud View Post

Why does everybody keep trashing Net Books on here? They are for the PC masses who just need to surf the internet and get mail. That's all- nothing more

Yes, but why were Blackberries and even more so the iPhone so popular? Because they gave people e-mail everywhere (Blackberries) and internet everywhere. Everywhere because they use the cell network for internet access and because they fit into a pocket, ie, you could take them everywhere.

Netbooks to a large degree do the same, e-mail and internet everywhere. Sure they are bigger than a smartphone but they are smaller and also cheaper than a 13" notebook. If somebody wants internet everywhere but on a larger screen the iPhone but in a smaller, lighter and cheaper package than a 13" MBA or MB, Apple has nothing to offer currently (but they definitely are working on something).

There are a lot things Apple does not offer, they cannot offer everything and neither should they. But if there is a fast growing market (8-10" internet everywhere devices) than it probably makes sense for them to offer something.
post #78 of 293
Quote:
Originally Posted by wigby View Post

microsoft had a chance to break themselves with vista and they did. they just had their first quarterly loss in something like 20 years.

Might this be also referred to as shooting one's self in one's own foot?
post #79 of 293
Quote:
Originally Posted by Kasper View Post

Please don't misinterpret my article. Apple isn't going to make cheap PCs. That's not what this is about. It's about marginal yet noticeably more affordable Macs on par with the company's current standards. It could be as simple as taking the current models and lopping $100 - $150 off in a few months.

I was very conscience of using the term "more affordable" rather than "cheap." I did this for a reason.

K

me and a few others here thought that the loss last month might do it combined with the new MSFT ads, however, remember that Apple is painted into a corner by themselves. Many know the apple profit margin can be from 80% to 400% (at least what I have read online) with the Mac Pro actually being the fairest of them all price wise, however, also note that it uses PREMIUM EEC RAM as well as higher end CPU's, Apple could have used CHEAPER MEMORY and CHEAPER CPU and had a machine that is faster, then it's present offerings, again, this is by Apple design.

With regard to netbook, without shooting themself in the foot with Macbook and Air, I don't know how they can do it.

The logical step would be to refresh with 4 core laptops, same prices and reduce the 2 cores down by 25% or more, that would move these machines and the higher end can be the faster GPU and CPU, problem is, the 4 cores aren't really out there yet for mobile computing. They could also offer a i7 desktop and laptop configs in a desktop - that would reduce price too, and more so once they get the OS on a chip design completed, if ever.

I would not worry though, apple will figure out a way to make it profitable as well as make a machine that is limited, you will not be able to do everything you want without paying for it. In other words, they could release a macbook pro for example (cheaper than ever as the unibody is cheaper to produce), that is faster and for less money then the machines out now.

Its all good from a consumer point of view and stops with the APPLE making CHEAP stuff comments, as the MACBOOKS for example, some say the real cost can be seen in the APPLE CARE PRICE as this covers the motherboard, CPU, memory, hard drive, or close to it.
If that's the case, Apple already makes cheap but since their profit margins are so high, we don't see it as so.
post #80 of 293
Quote:
Originally Posted by wigby View Post

microsoft had a chance to break themselves with vista and they did. they just had their first quarterly loss in something like 20 years.

that is right they reported a $2.3 billion profit. How is that a loss???

Perhaps you meant it was their first quarter where their profits dipped
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