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Microsoft ups cash limit, takes aim at MacBook Pros in new ad

post #1 of 506
Thread Starter 
Following a trio of TV ads that cast Apple's 13-inch MacBook line as impractical purchases for average consumers on budgets between $1000 and $1500, Microsoft on Thursday took aim at the company's professional line of notebooks in a fourth ad that doubles the initial spending limit of its role players.

The latest installment of the "You find it, you keep it" campaign features "Sheila," a self-described filmmaker shopping with a $2000 budget for a notebook with a "fast processor, big screen" and the ability to "cut video." She enters Fry's Electronics "open to any brand," but quickly discounts Apple's $1999 2.4GHz MacBook Pro -- the "best Apple" in her price range -- because it only has 2GB of DDR3 memory.

Sheila ultimately settles on a version of HP's 16-inch HP HDX 16t, which includes 4GB of slower DDR2 memory, a 2.13GHz Intel Core 2 Duo, a NVIDIA GeForce 9600M GT with 512MB of video memory, and a display with a maximum resolution of 1366x768, compared to the MacBook Pro's 1440x900 max resolution.

The commercial, which can be seen below, ends before Sheila can begin her search for a viable video editing application to cut her video.

post #2 of 506
Keep it.
post #3 of 506
This is one area they should not have gone too, no way does the software or feautres match the Mac Pro, sadly the average dumb user whom this is ad is aimed at wont know the difference.
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post #4 of 506
Quote:
Originally Posted by saarek View Post

This is one area they should not have gone too, no way does the software or feautres match the Mac Pro, sadly the average dumb user whom this is ad is aimed at wont know the difference.

she can play left4dead on it.
post #5 of 506
I dislike that these commercials trick those who are not knowledgeable into buying a pc.

To AppleInsider: FYI, that is a Fry's Electronics, somewhere in Bay Area or SoCal. So it's not a best buy, i'm guessing maybe because of the relationship that microsoft has with best buy. I think there were a few commercials by microsoft during this campaign that filed at best buy. But not recently right?
post #6 of 506
Quote:
Originally Posted by saarek View Post

This is one area they should not have gone too, no way does the software or feautres match the Mac Pro, sadly the average dumb user whom this is ad is aimed at wont know the difference.

But she's a filmmaker... and an artist

(I'm a filmmaker, and an artist, and I use a MacBook Pro)
post #7 of 506
Quote:
Originally Posted by albert1028 View Post

I dislike that these commercials trick those who are not knowledgeable into buying a pc.

To AppleInsider: FYI, that is a Fry's Electronics, somewhere in Bay Area or SoCal. So it's not a best buy, i'm guessing maybe because of the relationship that microsoft has with best buy. I think there were a few commercials by microsoft during this campaign that filed at best buy. But not recently right?

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post #8 of 506
I may be wrong, but as far as I understand unless the notebook is running a 64 bit version of windows it can't use more than 2.5 G of that slower 4G. Strangely they don't mention that too often.
post #9 of 506
obviously she's not bothered with the glossy screen
post #10 of 506
Seriously, let's not forget this "artist" software? How much more does that add to the price? Oh Really, you're a pc, Oh Really...
post #11 of 506
Hardware aside, how much do you think she's going to have to fork out for some software to compare with iMovie?
post #12 of 506
dont all macbooks come standard with 4gb ddr3 memory now?

its shocking how deceiving these commercials are. apple should really interview these people a month are two later and ask, so how's that pc working out.
post #13 of 506
Quote:
Originally Posted by modular View Post

dont all macbooks come standard with 4gb ddr3 memory now?

No. The 2.4 GHz Macbook Pro that the commercial is showing only comes with 2GB of RAM standard. You're thinking of the 2.66 GHz version, which comes with 4GB of RAM standard.
post #14 of 506
Not truthful, but one of MS's better advertisements that stresses up front cost but ignores total costs of ownership. For some buyers however, this might backfire as it seemingly encourages potential buyers to compare PCs to Apple. Once you know all the facts, the more buyers are likely to see the value in a Mac.
post #15 of 506
Quote:
Originally Posted by Rexys Pride View Post

Hardware aside, how much do you think she's going to have to fork out for some software to compare with iMovie?

About $300.

The dumb average user is always screwed when buying computer and in life. Nothing anyone can do to change that. Given that Winblows Sh1tsta needs 4 GB of RAM just to boot up in a reasonable amount of time that argument alone falls apart pretty fast.

Nevermind all the other factors such as viruses, having to reinstall windows and all your applications every 6 months, etc.
post #16 of 506
AAPL needs to respond to these ads at some point. If there is ever a time where differentiating on price is emphasized, it's in these current economic times.
post #17 of 506
Quote:
Originally Posted by wooliness View Post

I may be wrong, but as far as I understand unless the notebook is running a 64 bit version of windows it can't use more than 2.5 G of that slower 4G. Strangely they don't mention that too often.

You are correct. MS can utilize only 3gb of ram on a 32bit os of vista or xp, but system builders like hp don't ship 32 bit versions of the operating system when offering more than 3gb of ram.
post #18 of 506
Quote:
Originally Posted by wooliness View Post

I may be wrong, but as far as I understand unless the notebook is running a 64 bit version of windows it can't use more than 2.5 G of that slower 4G. Strangely they don't mention that too often.

The HDX 16 ships with the 64 bit version of Windows. It can utilize up to 8Gb.

It's actually a very nice machine. No glossy screen, a number pad on the keyboard, HDMI out, memory card slot. The RAM is a little slower, but it's also a LOT less expensive. If it ran OS X, I'd much rather have the HDX 16 than a Macbook Pro. It's nearly the same on the specs it shares, and has extra features that the Macbook does not, for half the price.
post #19 of 506
Really I think the upshot of these ads will be to get a lot of consumers who never before even considered purchasing a Mac to become curious about them. Thanks for the publicity M$!
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post #20 of 506
wrong. apple should absolutely under no circumstances respond to these commercials.

do you remember bud light vs miller light? president of beers, king of beers, back and forth nosense a few years ago. no one came out a clear winner, and it was basically a waste of millions in advertising that ended up being a pissing contest.

Apple doesn't need to lower itself into that game. Apple doesn't do well on the defensive especially in this economic climate. Saying, "we are more expensive, but we are better" isn't a good commercial to air at this time. The I'm a mac ads are really well done and they are able to focus on apples strong points, which is ease of use, integration, stability, and security.

The reason microsoft doesn't counter THOSE ads is the same reason apple shouldn't counter the cost ads, they will lose. It's better to stick to what you are good at. Who wants to see some desperate looking Apple ads trying to explain WHY they cost more?
post #21 of 506
She didn't buy a MacBook Pro because it only had 2Gb of RAM?



Why wouldn't you buy your own RAM from OWC or something? It'd still be cheaper than movie editing software comparable to iMovie (i.e. Premiere Elements or similar).

RAM is easy as pie to upgrade, even for someone not too familiar with computers...
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post #22 of 506
Quote:
Originally Posted by albert1028 View Post

I dislike that these commercials trick those who are not knowledgeable into buying a pc.

That's called US advertising - MicroSoft didn't invent it. Advertising is usually misleading and always manipulative by its very nature. Even Apple has done some of it- ("iPhone twice as fast- half the price"). It's in virtually every commercial advertisement.
post #23 of 506
Microsoft are trying break the world record of 'density of bullshit' in a single commercial. They just keep upping the stakes.

Keep them coming Microsoft! I want to see you deal with a $3000 laptop!
post #24 of 506
Quote:
Originally Posted by jdmlight View Post

She didn't buy a MacBook Pro because it only had 2Gb of RAM?



Why wouldn't you buy your own RAM from OWC or something? It'd still be cheaper than movie editing software comparable to iMovie (i.e. Premiere Elements or similar).

RAM is easy as pie to upgrade, even for someone not too familiar with computers...

Tell that to my mom. In fact, tell that to my friend's gf! Just the other day she didn't know what made a computer make "wooshing noise" until I showed her there were fans inside the case LOL

my point is, even though it's incredibly easy, people will view it as rocket science for some reason. I've seen the same thing happen with guys I work with here when it comes to working on cars lol.
post #25 of 506
PAFWAAAAHHHAHHHHAAAAA! LMAO
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aren't you going to miss being the smarter minority when Apple goes mainstream?
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post #26 of 506
Quote:
Originally Posted by Stashman View Post

Microsoft are trying break the world record of 'density of bullshit' in a single commercial. They just keep upping the stakes.

Keep them coming Microsoft! I want to see you deal with a $3000 laptop!

Have you seen a I'm a mac and I'm a pc commercial lately? I'm pretty sure Apple's doing a great job selling bullshit also.
post #27 of 506
Quote:
Originally Posted by teckstud View Post

That's called US advertising - MicroSoft didn't invent it. Advertising is usually misleading and always manipulative by its very nature. Even Apple has done some of it- ("iPhone twice as fast- half the price"). It's in virtually every commercial advertisement.

Wait a second, this makes sense. I always wondered why dozens of women didn't brutally rape me because I wore axe body spray :/
post #28 of 506
I would hope most "average" users that plan on spending $2000 on a computer would understand the difference between DDR2 and DDR3 RAM, and that you need a 64 bit processor to use 4GB of RAM.

I can't think of too many people that would plunk down $2000 and NOT know what they're getting.
post #29 of 506
Quote:
Originally Posted by chadisawesome View Post

do you remember bud light vs miller light? president of beers, king of beers, back and forth nosense a few years ago. no one came out a clear winner, and it was basically a waste of millions in advertising that ended up being a pissing contest.

This reminds me of how much coke and pepsi spend on advertising. Billions each year are put into sponsoring games, sticking ads on urinals, anything you can think of, and when you're at a restaurant and you ask for a coke and they say all they have is pepsi, what's the typical response? "Oh that's cool, they're both the same"
post #30 of 506
Quote:
Originally Posted by appleinsider View Post

the commercial, which can be seen below, ends before sheila can begin her search for a viable video editing application to cut her video.

lmao!
post #31 of 506
lol good luck running that SUPER VIDEO editing program!
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post #32 of 506
Quote:
Originally Posted by wooliness View Post

I may be wrong, but as far as I understand unless the notebook is running a 64 bit version of windows it can't use more than 2.5 G of that slower 4G. Strangely they don't mention that too often.

Any 32-bit Windows operating system is limited to 3GB memory.

While Windows can't access the remaining 1GB, having two 2GB modules, as opposed to one 1GB and one 2GB, means it is cheaper for the manufacturer (bulk purchase) and means a bit more speed in memory access.

Quote:
Originally Posted by NPrtmn4evr View Post

I would hope most "average" users that plan on spending $2000 on a computer would understand the difference between DDR2 and DDR3 RAM, and that you need a 64 bit processor to use 4GB of RAM.

I can't think of too many people that would plunk down $2000 and NOT know what they're getting.

Technically you need a 64-bit version of MS-Windows on top of that. I mention MS-Windows, as opposed to operating system, since it is technically possible for an operating system to access the remaining memory, though it all depends how the memory management is implemented.

Edit: Here is a page for reference on the maximum usable memory with Vista: http://www.vistaclues.com/reader-que...windows-vista/
post #33 of 506
Quote:
Originally Posted by bsenka View Post

The HDX 16 [is] nearly the same on the specs it shares,

One CPU in the HP, one CPU in the Apple... CHECK!

Quote:
and has extra features that the Macbook does not, for half the price.

Oh, Reilly?
post #34 of 506
Quote:
Originally Posted by ajmas View Post

Any 32-bit Windows operating system is limited to 3GB memory.

While Windows can't access the remaining 1GB, having two 2GB modules, as opposed to one 1GB and one 2GB, means it is cheaper for the manufacturer (bulk purchase) and means a bit more speed in memory access.

Did the commercial say it's a 32 bit system? I'm fairly positive if a system advertises 4gb of ram, it's coming with 64 bit. If it comes with 32 bit, it's gonna advertise 3gb of ram, not 4gb of ram with 1gb unused lol
post #35 of 506
Apple doesn't need to respond. There is nothing new in these ads. Windows PCs are cheaper than Macs--now that's a flash. That has been the PC mantra since day one. The best you can say is that MS is reminding people of something they already knew. Somehow Apple has drunk their milkshake anyway. Slurp!
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post #36 of 506
oh btw everyone vegas movie studio 9 is like 55 bucks. Why does everyone think it'll cost 300 dollars to match imovie?
http://www.sonycreativesoftware.com/moviestudio
post #37 of 506
Quote:
Originally Posted by iStink View Post

You are correct. MS can utilize only 3gb of ram on a 32bit os of vista or xp, but system builders like hp don't ship 32 bit versions of the operating system when offering more than 3gb of ram.

Actually, most HP Vista Machines with 4 GB of RAM ship with Vista Home Premium 64 bit. Problem becomes clear when customer tries to install a lot of software that doesn't run well on 64 bit Windows, I had to downgrade one last week for that reason for a customer.
post #38 of 506
Quote:
Originally Posted by iStink View Post

oh btw everyone vegas movie studio 9 is like 55 bucks. Why does everyone think it'll cost 300 dollars to match imovie?
http://www.sonycreativesoftware.com/moviestudio

You don't get HD and 5.1 support unless you go Vegas Movie Studio 9 Platinum.
post #39 of 506
Quote:
Originally Posted by roehlstation View Post

Actually, most HP Vista Machines with 4 GB of RAM ship with Vista Home Premium 64 bit. Problem becomes clear when customer tries to install a lot of software that doesn't run well on 64 bit Windows, I had to downgrade one last week for that reason for a customer.

Yeah but what I was saying was, they didn't advertise 4gb, then ship an os that only uses 3. When they say 3, it could actually be 2 2gb sticks but with a 32bit os. I was just making the point that in a commercial like this when they say the laptop has 4gb of ram, saying it needs a 64 bit os is something that doesn't need to be mentioned.

Out of curiosity, what software wasn't running properly on vista 64?
post #40 of 506
Quote:
Originally Posted by roehlstation View Post

You don't get HD and 5.1 support unless you go Vegas Movie Studio 9 Platinum.

ok well thats 85. Not 300. In fact, vegas pro pack is only 115 and that includes more than enough for an amateur "artist". Vegas Pro is 550, but from what I'm reading here, that seems studio quality.

I understand imovie blows windows movie maker away, but it won't cost as much as people think to blow imovie away, and that extra 2gb of ram on her system will come in handy with software like that.
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