Yea, ok. Very few people I know have an Apple TV, and those who do say it's been mediocre at best and limited in functionality. Moreover, sorry to disappoint your ego, but Blu ray devices aren't going anywhere. They are the next logical step of read/write technology, as there are inherent limits to red laser devices. Same goes for Blue ray discs as opposed to other storage mediums. There will always be a need for physical storage mediums at even higher densities. The venerable CD is still around, and DVDs are alive and well too, so I would expect Blu ray discs to be prevalent for many years to come. Stop letting Apple's strange disdain for Blu ray cloud your judgment of the Blu ray medium.
after watching hulu for free and screening itunes rented movies on my mac mini >connected to my hd set . . i do agree apple tv is not as good as a mac-mini set up . sadly blu ray has a lot of other great media soursces competing with it .
yet if bu ray comes down to $99 and lower price discs i would love to watch some great blockbuster movie's on my 1080p sharp i don't see why not . go with blu ray .
blu will be around for a long while ...