is fresh in the memory, most recent. Repeating stuff works too, most important.
The survey was conducted by a marketing industry company, reported by an
advertising mag and and the conclusion drawn is that marketing/advertising works.
Does that pass the bullshit test?
Can we see the other metrics on the tabs in the graph image?
BrandIndex (YouGov) is an international internet-based market research firm so it's
fair to suggest that the results mirror internet users perceptions rather than general
public although no doubt YouGov will say weighting accounts for such things.
They pay people for filling in surveys, would such people buy Macs anyway?
Hardly matters really, the survey is about perception :-)