Originally Posted by jawporta
Instead of spending millions on those dumb I'm a Mac ads. just make the computers cheaper. There's no way that white MacBook should cost $999, it should be $600 tops. The top case cracks and the hard drive is crap.
The MacBook Air. $500. It's slow, has no ports and less parts than the MacBook.
Do you have any concept for how businesses work?
Apple do not need to drop the prices they charge.
It is all about supply and demand and profit per device.
They are very happy with the high quality, low units, high profit market they are in.
They sell computers at a price that people are willing to pay, no more no less.
They have a target for sales, if they reach that target at the price they are charging then they are happy.
Reducing prices may not sell more devices, but would seriously damage thier profit.
Apple are a 'premium' brand who charge 'premium' prices.
It is just the same as BMW and Mercedes. Both COULD make and sell cheaper cars, but they CHOOSE not to as it is not a market they want to be in.
Apple have decided NOT to be in the cheap end of the market. If that is not for you then buy your computer from a manufacturer that is in that market. Simple.
Apple make approx 30% margin on thier sales, if they want to keep that margin and still produce the quality product (i.e. the costs of manufacture, etc remain the same) then they cannot drop the price. The only way to reduce the price is to compromise on design, build, quality, spec, software, etc OR accept a lower profit margin (which the shareholders will not accept.
All this is called business!