I agree with Addabox. Really, there is no comparison between Windows Mobile and iPhone OS. You can gloss one up but after the main screen is gone, its still just an older version of Windows Mobile with a new number.
6.5 was like changing the appearance of the dock on the Mac - maybe it looks good but what does it matter? Even then, the Mac dock is always there, and that honeycomb isn't everywhere.
Windows 7 will be a big win for Microsoft, but the issue is simple: in mobile, Apple have a focus on one device - the iPhone. Windows Mobile has split their focus over hundreds of devices. You can't generate buzz over a product that only ships with the device, is rarely if ever upgraded, and is found on every type of device around. General marketing no-no. Don't split consumer focus over lots of products. Create a focus.
Apple has in the phone business: iPhone
Apple has in the PMP business: iPod Touch (though to a lesser extent than the iPhone)
From a marketing perspective, WinMo is a disaster. It doesn't matter what Microsoft are doing now. They're just clawing back on the major lack of confidence from Vista. They don't have key concepts down: Integration, Easy of use, Simplicity, Focus.
One other point to make: Its hardly important to point out touch as an issue. Remember, this is basically a hacked Windows CE. It has nothing to do with Windows 7, nor any other major release of Windows. Touch in CE and Touch in Windows 7 will not be integrated, no upgrade/compromise/middleground between the two. They are fundamentally separate technologies.
Apple never made that error. The iPhone OS is Mac OS X based - to the point they could get iPhone's entire touch call stack and UIKit on the Mac itself without any issue (and EXTREMELY simply) and create the iPhone simulator. They are fundamentally the same OS. They have a lot of potential for middle ground.
Originally Posted by hiimamac
100% agree. But what if, just a small, what if, and msft is preparing the way for something bigger? We all know millions of iPhone contracts expire soon, windows is known to have touch in version 7, it runs much, much faster than vista, we all know I.T. Departmnents are going to upgrade, the palm pre looks pretty good, msft has finally found advertising that works and could be the table setting for a really bug campaign, winows mobile 6.5 looks really really good, leaps beyond present mobile and msft one time went after Google. Not sure about you but all that msft needs us one good company ( ala google/yahoo), a phone with mobile 6.5 and open source apps and they could be off and running in a heart beat at a time when apple is the most vunerable. You heard it here first. My background was National Marketing and Promotional Director.