Originally Posted by rickag
It's not rubbish, it's from your numbers, albeit those numbers include some assumptions you made.
Yes my numbers were 'assumed' but I believe that they might prove a little more accurate than " I want a product.... ergo everyone else must want the same product".
Now you say they have a way to go to get to that glass ceiling. In the US, that would be from ~7% to ~9%.
Apple executives have in the past repeatedly suggested they are indeed interested in gaining market share, yet as piot said, Apple has imposed a glass ceiling
Rickrag, I have no idea why you keep saying that Apple has reached their limit in sales growth.
Yes I believe there is a soft limit to the amount of share that Apple can achieve in the PC market. I DON'T KNOW WHAT THAT LIMIT IS... but as I said before I don't think they have reached it.
A couple of points:
Apple has already hit over 9% in the US... so that's not the limit.
Apple's worldwide market share have risen from 1.9% in 2004 to 3.4 in 2008.... so it's growth but a steady rather than stellar rate.
Rickrag, how can Apple gain marketshare?
By selling more Macs! (and growing faster than the PC competition)
How can Apple try to sell more Macs?
They could advertise more
They could advertise more outside the US
They could open more Apple stores
They could open more Apple stores in countries outside the US
They could partner with more 3rd party resellers
They could open online stores in new countries
Unfriendly exchange rates (for the consumer) could become friendly (ask lemon le bon in the UK
They could attract more pro markets with software. Like they have done with Audio, Photo and Video.
They might simply update the specs on their systems a little more often
The iPod halo effect might be coming to a close... but the iPhone halo is just starting
They might benefit from even more people switching to notebooks.
They also might prosper from the PC world hitting rock bottom on prices.
You get my drift?
Why the pretense on Apple's part for expanding market share?
Right now and for the foreseeable future AAPL is relying on iPhone and iPods for growth
I don't see any pretence. They have increased Mac sales and market share for over four years. Even in this economy, with a downturn in ALL computer sales APPLE (remember with the most expensive and limited choice!) still managed to increase their share a little.
As for growth, well iPod has probably come to the end of it's growth cycle and the iPhone has only just got started. Ask HP (the number one PC manufacturer) if they are looking for growth from their PC client division.
Even people defending Apple's strategy often admit an xMac would suit their needs better, but like me stick with Apple.
I nearly missed that line!
So what really is your point? A lot of people want an xMac .... actually only some of people want an xMac ... actually some of those people will just buy another Mac. Looks like you agree with Apple.